Every winery is unique—your customers, your sales patterns, your opportunities. So instead of showing you a generic demo, I’d rather show you what Enolytics can do using your actual data.

That’s right! We’re now offering personalized demos using your winery’s real customer data, so you can clearly see the insights and opportunities that are most relevant to your business.

Whether you're looking to better understand your tasting room traffic, improve wine club retention, or find new pockets of growth, you’ll see your business clearly during the demo.

And as a thank-you, we’d love to send you a little gift. A free custom marketing list to help you drive more sales around your Mother’s Day promotions.

You’ll get a highly targeted and segmented list of your preference for the campaign you are planning!

No digging through spreadsheets. No guesswork. Just smart segmentation, delivered.

If you’re curious, reply here or grab a time using this link. The setup is easy and won't take you more than 5 minutes—just bring your curiosity and questions!

I look forward to talking with you soon --

Michelle 

Getting someone to join your wine club is a win.

What happens next?

That’s a new challenge. It’s where real connection is either built or lost.

Our data shows that long-term loyalty often depends on what happens in the first 7 to 10 months. The wineries seeing the best retention rates are the ones asking thoughtful questions early and communicating with intention.

Here are the kinds of questions that Enolytics helps wineries to answer, to help maximize retention:

• When do most members leave, and does it vary by club tier?
• How many shipments have they skipped?
• Are they still buying outside the club?
• What kind of buyer are they, and what wines do they actually prefer?
• What kind of demographics make up your club today?

This information isn’t just helpful to know. They’re signals that show you who’s still engaged, who’s slipping away, and who’s at risk of leaving.

If you aren’t tracking the answers to these questions within your very own wine club membership, it’s hard to know what’s working and what isn’t.

We’d love to show you a clearer picture of your club and your customers, and more importantly, help you act on it.

If you're curious to see your own data through this lens, reply here and we’ll set you up with a quick demo using your numbers. You’ll be able to spot exactly who to check in with and where to focus next.

We’re excited to work with you on this, and show you very direct “wins” with your own data.

Thank you!

Michelle

The future of wine looks different than many wineries see it today.

Maybe, like many wineries today, your winery sees your DTC business in a separate silo than your wholesale business.

There are lots of historical reasons why that’s true. But what’s worked in the past for some businesses isn’t what’s working now for most. And it isn’t what’s going to work in the future.

We believe that the future of wine will belong to the brands that break down the silos, and bridge the tiers.

That's the strength and the money shot of Enolytics' ability to combine winery DTC data with distributor depletion data.

Wineries who win, now and in the future, are taking advantage of this combination that breaks down the silos and bridges the tiers.

"The possibilities are just wild," said Scott Reed, Director of National and International Sales at Round Pond Estate in the Napa Valley. "It's incredible to see a specific area where we have a cluster of DTC buyers close to 40 or so wholesale accounts that are not yet buying Round Pond. It really is mind blowing."

We believe that the future of wine will belong to wineries who speak the language of data, and build community through shared intelligence.

We believe that the future of wine will belong to wineries who shape it proactively, not those who react.

Here’s how that looks, in five views.

1. Combine your DTC data with your wholesale data, with the help of Enolytics and our relationship with VIP (Vermont Information Processing). The full 360-view of every sales channel of your business is entirely within reach for your winery, right now. "Enolytics enables us to drill into certain markets and metro areas, to see where we don't have placements yet, but they're where we should and could be," said Scott Reed of Round Pond.
2. Geographic heat maps spot markets that claim a strong DTC presence but are weak in wholesale, or vice versa. Enolytics helps you analyze your customers' purchasing behavior, then apply targeted growth strategies through distributor partnerships, retailer placements and sales incentives. These generate customer pull-through, increase brand awareness, and build omni-channel, robust markets.
3. Account-level tracking of new, lost, regained and potential distributor placements. Empower yourself with the tools to talk to your distributors about what's really going on - and to double down on SKUs and strategies that are already winning.
4. SKU-level insights to align pricing, promotions and production - so that you aren't sitting on pallets of unsold inventory, or oversold on your club members' favorite wines.
5. Cross-tier forecasting, so that wholesale and DTC projections inform each other. Since VIP already serves 2,400+ distributors nationwide, the coverage is both broad and reliable. 

The real win is connection: wineries, distributors, and sales teams working from the same playbook.

That’s the future. It’s also happening right now.

Get started today. Let’s talk, and steer your way to future success.

Thank you,

Cathy

Email: cathy@enolytics.com

Mobile: +1.702.528.3717 

New Video Alert!

Watch this video to see exactly what your customers are looking for.

It's our most updated feature in Enolytics and it's called, simply, PITCH THESE WINES.

How do we know what your customers want?

Their previous buying behavior tells us. We study the patterns, and anticipate demand. Then we "serve up" lists to you of exactly what to pitch to your customers.

We've done the heavy lifting of identifying which wines to pitch to which customers.

Have a look at the video and see for yourself!

There's no guesswork. There's no "one size fits all" campaign. You can even see how much revenue you can expect to generate before you send any targeted campaign.

For anyone on your team making sales calls by phone, we've also added an "Outreach Info" button where they can log outreach, track conversations, and see quick details to support a smarter and more productive interaction.

All the "pitching" information is easy to find, and easy to see. It also helps you and your team stay coordinated, and avoid any overlap of outreach.

Take three minutes and watch the video. Then drop me a line or book a meeting with me if you, too, would like access to this information for your winery.

You'll be glad you did.

Thank you!
Michelle

"The barrier to entry with wine and AI is you."

That was my favorite takeaway from last Friday's inaugural AI and Wine group discussion, which Nadia Kinkade and I had initiated to explore how artificial intelligence is shaping the business of wine.

It was Stephen Mok, founder of New Vintage Labs, who said it. And it's stuck with me.

You know, and we all know, that there are plenty of barriers of entry when it comes to today's wine industry.

And never before have two such powerful (tsunami-scale?) forces crashed together as they have right now, namely the massive shift in technology and the wine sales downturn globally.

Which is why it's never before been so important to have conversations like this, about the industry's responses to these forces.

And to have them openly and with a community-forward mindset.

And to learn from our colleagues and peers about how they're managing the waves.

That's exactly why we'll keep having these sessions, and it's exactly why the doors are open for you to join us.

Here's where to sign up, and stay up-to-date on announcements. Our next gathering is scheduled for Friday, March 13 at 9 am PST / noon EST, featuring Tim Weinheimer. 

The AI and Wine group is off to an exciting and provocative start, and we hope you'll jump in and join us.

As always, please ping me with any questions or ideas or etc -

Thank you!
Cathy

AI for wine.

You're thinking about it.

We're thinking about it.

Everyone's thinking about it.

So let's get together, and pool our collective thoughts, ideas and learnings.

Nadia Kinkade and I are very happy to host this first session of the Wine AI group at 9 am PST this Friday, and you are most welcome to join us. Stephen Mok is our featured guest speaker, on the topic of barriers to entry for AI in wine.

It's easy to sign up here.

The vision is for half of the hour to be dedicated to content and education, and for the other half to be given to discussion and Q&A.

We are in this together, and we'll succeed together too.

Please join us. Sign up here.

And we'll see you Friday, February 13! 9 am PST / noon EST via Zoom.

Thank you, as always --
Cathy

“Peer to peer.”

What are my neighbors doing? How are my neighbors doing, in relation to my winery?

I’m all for running your own race, and doing what’s right for your own brand and your own business.

I also understand that we live in a tight, relational ecosystem of wine. What’s happening with your peers matters and it can provide important perspective and context for what’s happening with you.

This week I’d like to hover over two peer-to-peer perspectives.

First up, our latest “snapshot” from January, highlighting key metrics across our entire dataset. For the first time we’re also including the WISE Triple Score, thanks to our newest partnership with the WISE team.

Important takeaways from this community snapshot:

• Wineries gathered more customer data this January than last January, successfully building their databases for future marketing efforts.
• Winning wineries convert improved data capture and club conversion rates into sustained membership growth.

Enolytics serves up the tools to help you with these points and more. Your peers are leaning into those tools, as the following testimonials illustrate. This is the second peer-to-peer perspective and focus of the week.

***

“Enolytics is my ride or die for wine tech.”

Taylor Almond, Assistant Director of Digital Sales, Far Niente Wine Estates

***

“While I suppose nothing but air and nourishment are truly indispensable, Enolytics comes close to it.” 

Jim Moroney, Proprietor, Sixmilebridge Winery

***

“It’s hard to argue for why anyone wouldn’t have Enolytics. This is the next step for where the industry needs to go.”

Jessie Featherstone, Customer Experience & Sales Manager, Eleven Eleven Winery

***

"I don't plug people or companies often, but I'll make an exception. To me, Enolytics is one of the baseline industry analytic companies who can help most wineries can sales and strategy insights from their data, and do it at a manageable cost without the need to have an internal data team in place. They fit industry scale."

Rob McMillan, EVP and Founder, Silicon Valley Bank Wine Division

***

We wanted to highlight these testimonials, because they come from within our own community. They know us. They know you. Some ARE you in terms of their roles and actions. They’re leaning into data and insights, and making a difference for their businesses.

You can, too, if you aren’t already.

In the coming months we’ll be highlighting exactly HOW your peers are winning through data. We want to make it more real and tangible, so that you can win too.

Not on board yet? I’d love to hear why. Drop me a note anytime, or set up a time to talk to our team.

I look forward to hearing from you, and thank you as always for reading —

Cathy

You know how we're always saying that data is only powerful if you know what to do with it?

Well, we just made it a whole lot easier to do exactly that.

Enolytics and Wine Industry Sales Education (WISE) are officially partnering up—and we couldn't be more thrilled about the benefits and value that this partnership will bring to our clients and colleagues.

Here's the deal:

We've watched our customers dig into their data, uncover incredible insights about their buyers, and then ask the very reasonable question: “Okay! Um. Now what?”

WISE has the answer.

WISE is the gold standard in DTC sales education and coaching, and together we're creating an experience that moves you from insight to action faster than ever.

Our platform shows you who your customers are, what they're buying, and where the opportunities are hiding. WISE brings the expertise to help your team act on all of that—confidently, strategically, and with real results.

As Lesley Berglund from WISE put it: "Data becomes impactful when leaders know how to use it."

Exactly.

The Backstory

This partnership has been in the works for more than two years. Shoutouts to Chris, Liz, and Amira for the behind-the-scenes hustle!

We kept hearing from wineries that they needed more support connecting the dots between analytics and execution. So we listened. And here we are.

What's Next?

You’ll start seeing WISE-branded “buttons” at various points throughout the Enolytics platform.

We’ll start rolling out joint programming and customer initiatives, with more to come throughout 2026.

Please stay tuned.

We're genuinely excited about this initiative, friends.

The WISE team is smart, respected, and—honestly?—just really fun people to work with.

Interested to know more? Just drop us a line or book time directly on my calendar here.

Enolytics customers who are interested in working with WISE will receive special benefits, and vice versa. Please raise your hand so we can get you hooked up!

We'd love to hear your input on making the most of this partnership. There's much value to be gained, and we'd like very much for you to be part of it.

Thank you, as always, for reading, and for your ongoing interest and encouragement —
Cathy

“Top performers prioritize the customer and use digital tools to extend that edge.”
— Rob McMillan

State of the US Wine Industry 2026

Silicon Valley Bank Wine Division

“Use digital tools to extend your edge,” as Rob McMillan says.

You know you need to. But how?

Let us show you.

Today we’re announcing full marketing integrations with Klaviyo, RedChirp and Mailchimp that go both ways.

Here’s how it works:

• Build targeted consumer lists within Enolytics. (We help you with this, especially with our Sell More Now! module, where we show you lists of your specific consumers, which wines we suggest you pitch to them, and how much revenue you’ll generate.)
• Push the lists directly into your marketing platforms - Klaviyo, RedChirp and / or Mailchimp - for campaigns and automated flows.
• Campaign results are pulled back into Enolytics.
• Nightly syncing ensures continuous updates.

You make money while you sleep.

So that you and your team spend your time on the things that only you can do. The unique, revenue-making things. The things that move the needle.

The things that, frankly, keep the lights on, and extend your edge.

We’ve set up the technology to do what technology does best. Automate. Improve efficiencies. Reduce manual, tedious labor.

We’re ready for THAT. How about you?

Ping me if we aren’t already working together. We’d love to hook you up.

Thank you, as always, for reading and for your support —

Cathy

First, gratitude.

Thank you all, so much, for your tremendous response to our webinar invitation last week. WOW. We aim to offer information that you, our community, find valuable, and we seem to have hit the target.

If you haven’t yet, you’re welcome to sign up here. 

You'll also see the lineup of topics we’ll cover during the webinar. We’ve invited an awesome slate of industry pros to speak to each topic in turn.

The live webinar is happening TOMORROW at 11 am PST. 

Yes, we’re recording the session and we’ll send the link around afterward.

We’d love to see you.

Especially because today we’re SWEETENING THE POT!

We have a very special guest who will be joining us at the end of the hour with an announcement that’s two-plus years in the making.

Trust me, you will want to hear this.

Sign up. Tune in. And use these tools to their fullest in 2026!

Thank you, as always, for your interest and support --
Cathy

Maybe you, too, are feeling the pinch of a tougher market in wine these days.

That’s exactly when the right data, and the right use of that data, makes all the difference.
Join us to see what the Enolytics team has been building to help you sell smarter, work more efficiently, and stay ahead of the curve.

What we'll cover:

• Marketing Automations & Integrations — Make money while you sleep. Create automated audiences in Enolytics and let us sync with Klaviyo, Mailchimp, and RedChirp to do the heavy lifting
• Reservation Integrations — View your Tock, Commerce7, or eCellar reservations alongside your sales and marketing data—finally, one place for everything
• Sell More Now! — We're making it so easy to sell more wine, even your Uncle Bob could do it. Never waste time wondering what wines to pitch again
• Price Elasticity — Discover which wines have room to move on price—and which ones don't
• Enolytics Wholesale & RFV — Know your top accounts and accounts at risk
• Enolytics Live — Real-time insights at your fingertips
• The Snapshot — See what's going on in the industry at large (even if you're not an Enolytics customer!)
• Refreshed UI & Log Outreach — Your data, more accessible than ever
• Updated Help System — Robin and our Support Portal got a whole lot smarter

With your CRM, reservations, and marketing data in one place, Enolytics is truly the central hub for all your sales and marketing activity.

We'd love to show you what's possible. See you there? 

Thursday, January 15, 11:00am - 12:00pm (PST)

RSVP Here 

Friends! Happy New Year to you.

We're jumping right into 2026 with a special announcement:

Enolytics SNAPSHOT just went live.

Snapshot is exactly as it sounds: Quick. At-a-glance. Visual. Timely. Gut check. And free.

In this case, we'll be snapshotting the wine DTC landscape on the first or second day of every month.

Today's snapshot includes all of DTC wine sales in 2025, and also Q4 of 2025, and the month of December 2025 specifically.

HERE IT IS.

Snapshot is FREE for anyone to access.

We've built it to automate monthly, so that you can reliably keep your finger on the business pulse of our industry.

Snapshot is another way that Enolytics is giving back to our community, and to helping raise the bar around wine, data and results.

I'd love to hear what you think, and how we can make it better.

Thank you, as always, for reading and for your interest --
Cathy

We’re getting a jump on wine data innovations in 2026 with this sneak preview of an announcement we’re excited to make, formally, very soon:

Two-way marketing (automated) integrations with RedChirp, Klaviyo and Mailchimp.

What does that mean?

Build any audience in Enolytics, and push it directly to your campaign systems. Not just for one-off sends, but for fully automated campaigns.

We'll also pull data back from these systems, giving you a single view of your CRM, reservation system, and campaign activity. 

You'll see the entire customer journey and every point of contact in one place.

Any audience, any schedule. Completely flexible to what works best for you.

Set it up once and let it run. You'll be generating revenue while you sleep.

In 2025, we leaned heavily into serving up the information is an easy-to-see way.

That's because the most popular question we've heard in 2025 was this:

“Now what do I DO with this data?”

We heard you, which is why we built things like this: 

• The “Sell More Now!” module serves up lists of your own customers that are already micro-segmented, and ready for outreach
• RFV, or Recency-Frequency-Volume, serves up at-risk wholesale accounts so that you can take proactive measures before it’s too late
• “Find Your People” lets you input a zip code (if you wanted to fill seats at a winemaker dinner, say) and immediately see a list of customers within a certain radius.

Those are SOME of the things to do with your data.

It’s set us up to take things to an even greater level in 2026 - like the two-way marketing integrations.

Final teaser, to close out the 2025 wine data gift list?

We're adding simple phone call tracking so all three communication channels—email, text, and phone—are captured in one system and available for reporting and decision-making.

Ready for a strong start to 2026?

So are we.

If we aren’t already working together, it’s not too late to take advantage of the “baker’s dozen” / 13 months for the price of 12 offer.

Be in touch anytime, and we'll get started.

Thank you, as always, for reading and for your interest --
Cathy

The wizard behind the curtain.

That has always been the image that comes to mind when I ask wine people about data from their distributors.

We’ve made headway on pulling back the curtain on distributor data, thanks to our relationship with VIP (Vermont Information Processing) and our ability to combine it with a winery’s DTC data.

There’s clarity now. And visibility. And much less of a sense of mystery or smoke and mirrors.

For wineries, it’s empowering. Here's a use-case example.

Today we’re announcing a new development that goes even further.

We call it RFV, or Recency-Frequency-Volume.

It’s a twist on RFM (Recency-Frequency-Monetary), which is a key variable in DTC data to track customer behavior and their risk of dropping out of wine clubs.

We’ve taken that idea and applied it to wholesale depletion data, to help wineries track their risk when it comes to their distributors.

That’s RFV. We take the value of distributors' Recency (when was their last order), Frequency (how often they order) and Volume (their average order size), and calculate a risk factor score.

What's the value in that?

• You'll know exactly where to focus. RFV shows a winery’s top and loyal wholesale accounts. It pinpoints that small group of accounts who are likely driving the lion's share of your depletions.
• Fix problems before they become losses. Even more importantly, RFV tells you when those accounts are starting to drift, before they go quiet, before it's too late to correct the situation.
• Walk into every distributor conversation with clarity. We've also built in velocity measures, so you can see which accounts are trending down, and which ones are on the rise? That way, you know where to focus your energy.

Think of RFV as playing defense, catching accounts before they disengage. Other parts of Enolytics let you play offense, surfacing expansion opportunities and new targets.

Now you’ve got both defense and offense. Both covered.

Michelle on our team has created this short video that walks you through it. Have a look, and see for yourself.

We’d be happy to talk about it further, anytime. Just drop me a note, or schedule time to talk.

Thank you, as always, for reading and for your interest —

Cathy and Chris

It was painful to hear.

Last week we were demo'ing the "Gifting Central" part of our Sell More Now! module to a well-established winery, who had already been preparing to reach out to their corporate gifters during the holiday season.

That sounds like a great idea! So, what was painful about it?

They were doing it manually.

Meaning, someone on their team was spending the time to go through a list of customers in their database, one by one, who they thought had gifted in the past.

Once they had that list, that team member then went back through it, again one by one, and tried to identify which industry the gifter works in, to try to customize the outreach.

It's a smart approach.

But it does not have to be that hard.

Or that time-consuming.

Or that tedious.

Or that manual.

Friends. It does not have to be this way.

It's painful, in our view, to see wineries have the right idea and the right motivation, but then get bogged down in the logistics and tedium of it rather than spend their time on the creative (and frankly more fun!) work of crafting the targeted outreach that will sell more wine.

We want you to spend your time on the fun parts! On the creative parts! On the selling parts!

Which is why we put technology to work behind the scenes, to automate all the steps that our friends did manually: identify previous gifters, recommend new potential gifters, segment by industry, create the list with all of the customers' purchasing history included.

We serve up those lists to you. They are literally one click away, in the "Gifting Central" part of Sell More Now!

Let us help you with this. It's easier - and more important - than ever to use your time on the things that matter most.

Watch the video. Schedule a demo. Save yourself time. Let the technology do the work behind the scenes.

In other words, set yourself up for success.

We can't wait to see you succeed.

PS This is Day Four of our 2025 Wine Data Gift List! Check out our Instagram page for more details.

Thank you, as always, for reading --
Cathy 

Enolytics, the leading data insights company for the wine industry, today announced the launch of Enolytics Live, a new mobile app that gives wineries and wine brands real-time visibility into their daily sales performance across multiple channels — anytime, anywhere.

With Enolytics Live, winery teams can now track their key sales metrics on the go through clear, interactive dashboards that auto-update on any mobile device. It’s the first application of its kind that is custom-built for wine brands, bringing mobile access to sales data from legacy systems, bringing a new level of speed and clarity to winery decision-making.

“Our mission is to empower wineries to grow through the power of their own data,” said Cathy Huyghe, Co-Founder and CEO of Enolytics. “Enolytics Live is a big leap forward in accessibility and immediacy. Whether you’re at your desk, in the vineyard, or on the road, you can see exactly how your sales are performing and take action in real time.”

While Enolytics’ existing desktop platform offers deep analytical exploration, behavior modeling, and actionable marketing, the new mobile experience provides comprehensive, at-a-glance snapshots of sales performance that refresh continuously throughout the day. This combination ensures that wineries can both strategize deeply and act quickly — using their own data as a competitive advantage.

“In an industry built on relationships and timing, data that moves at the speed of your business makes all the difference,” said Ron Scott, Chief Technology Officer at Enolytics. “Enolytics Live redefines what’s possible in wine technology. We’re merging innovation and intuition — bringing modern, real-time intelligence to one of the most tradition-rich industries in the world.”

Enolytics Live is available now for existing Enolytics clients through iOS and Android.

For wineries and wine brands ready to see their own data in motion, Enolytics invites you to request a demo and explore how real-time insights can fuel smarter growth.

Let me start by stating something ironic:

The people we most want to say Thank You to — the people in the trenches of selling wine — are the ones who are least likely to see this message.

That’s because they’re PROBABLY WORKING through this holiday! Doing what they do. Selling wine, and keeping businesses afloat.

We’re going to say it anyway: Thank You. We see you doing your thing, on holidays and non-holidays and everything in between.

This is an especially poignant holiday for our team at Enolytics, because of our relationship with the teams at wineries.

We have an open-door policy when it comes to customer service., and it’s easy to schedule time to talk with us. Especially with Chris.

Over time, Chris has found that customers share things — sometimes personal things — because we’ve built the kind of relationships that emerge when you meet together with people as often as we do.

He cares that wine people are frustrated about bad data, and that they’re spending way too much time at the office rather than with their families.

He cares that wine people spend way too much time importing, exporting, and manipulating things in Excel.

He cares about the feedback that comes up along the way, and the ideas that wine people share with him. That’s what makes Enolytics so customer-driven.

We care. We want to help. We’re grateful for you. We see you.

And we especially wish you a very happy holiday season – this week and for the weeks to come.

Thank you. Truly.
Cathy, Chris and the Enolytics Team

PS There’s a very visceral connection, we think, between gratitude like this and gifting things into the world. That’s why, starting next week, we’ll be kicking off an Enolytics-style gift list for December. Stay tuned! 

What makes Enolytics different from any other reporting platform?

It’s a fair enough question, and we’re always glad to respond.

Lately we’ve been starting with this graphic, of what’s above and below the surface when it comes to wine data.

It’s like an iceberg in the ocean.

The “tip of the iceberg,” above the surface of the water, is what most wineries see and use when it comes to data: dashboards, reporting, and benchmarking. But these elements, while essential, merely scratch the surface of what data can reveal about a wine business’ health and growth.

Those things report, yes, but on sales that have already happened in the past.

Notice the penguin at the top of the graphic! Which is appropriate enough: they’re comfortable and familiar there, but hardly adventurous or trail-blazing.

It’s what lies beneath the surface — the deeper insights — that are vast and transformative.

Growth-oriented, and forward-looking. Proactive, not reactive.

They’re what turn raw data into real revenue: things like hyper-segmentation, integrating data streams, and harnessing predictive intelligence and marketing tools.

Data isn’t static; it empowers marketers and owners to anticipate outcomes, not just assess them in hindsight. It helps us make smarter decisions, faster.

Like the ocean itself, data is alive, dynamic, and waiting to be explored. Many wineries still swim on the surface.

The real opportunity—and competitive edge—comes to those willing to “go deeper.”

Every numbered item below the waterline in the graphic is an invitation to look past the obvious, to challenge assumptions, and to unlock value that is often hidden.

We could all use a lot more of that right now.

Drop me a note, and let’s go below the surface together.

Thank you, as always, for reading —
Cathy

You may have heard of “SaaS” before, the acronym the stands for Software as a Service. Zoom, Netflix and Google Workspace are all SaaS examples, where you pay for a monthly or annual subscription to use a software.

“TaaS” may be less familiar. It refers to Technology as a Strategy, and it came across my desk in an email from Ben Gibson, the founder of Winehub, when he detailed the program for the DTC Wine Unleashed events this week and next week in the Willamette Valley, Paso Robles and Napa.

Technology as a Strategy, or TaaS.

I’ll be joining the speaker lineup to talk about TaaS, and I’d love to hear your thoughts about it too.

We can think about TaaS this way: How does technology, and specifically different platforms, create the conditions for success?

TaaS can save your wine business hours, and it can make your wine business dollars.

What does this look like for YOU, at your winery? How does technology set you up to succeed?

Here are three things we see at Enolytics:

1. Wineries already own the data they need to succeed. The challenge has always been accessing that data, then making it visible and actionable in real-time situations. That’s changed, with technology today.
2. Dynamic insights now demonstrate their value above and beyond static reports.
3. Another challenge the industry has inherited is that winery data exists in different places, and it doesn’t jive or work together, or help wineries to see the big picture of opportunities. Bridging those data sets means that DTC, wholesale, finance and marketing teams can finally see the whole picture, in cooperation.

There’s more to TaaS, of course, but we see that these three things lie at its core for wine business.

How about for you? What do you think is important to say about TaaS for wine?

I’d be very glad to hear, share, and keep the discussion moving forward.

Thank you for reading —

Cathy

From the Desk of Michelle van der Lugt...

Do you know what's REALLY scary in the wine world?

It’s not ghosts in the cellar...

It’s the numbers we’re seeing across the industry. Sales are slowing. Clubs are shrinking. Margins are vanishing faster than you can say BOO!

And too many wineries are still guessing instead of knowing.

What’s really scary is:

• Not realizing which customers are slipping away until they’re gone
• Leaving easy money on the table — from missed reorders, lapsed members, or untapped fans
• Sending the same message to everyone instead of the right offer to the right person
• Spending weeks building reports while momentum slips away

That’s where Enolytics comes in.

Our platform turns your DTC and wholesale data into clear, actionable insights — helping you sell more wine through smarter customer insights, personalized marketing, and real-time performance tracking.

Here’s how we turn the scary into success:

• Spot at-risk customers and re-engage them before they lapse
• Predict who’s ready to buy again — or likely to gift
• Segment easily and confidently by preference, demographics, and customer type (Top, Loyal, Passive, New) and more.
• Forecast revenue, club health, and performance — with the reports you need just a click away

And now, with the Enolytics Mobile app, those insights are live and in your pocket.

Don’t let the scariest thing this season be your missed sales. See your own opportunities in a demo using your winery’s data — and discover what you might be leaving on the table.

Book your demo today.

Thank you!

Michelle