Napa, CA (January 6, 2026) – Dickenson Peatman & Fogarty (DP&F) is pleased to announce that attorney Tracy Genesen, former Vice President and General Counsel for Wine Institute, has joined the firm’s Alcohol Beverage Law and Compliance (ABLC) practice group. Tracy is internationally recognized for her legal work in the alcohol beverage industry. At DP&F she will continue providing incisive, strategic counsel to help business owners and operators successfully navigate the challenges inherent to highly regulated industries, including those for wine, spirits, and ready-to-drink beverages (RTDs). “We are thrilled to have Tracy join our team and further expand our deep bench of attorneys with expertise in the alcohol beverage space,” said DP&F managing partner John Trinidad. “She has been at the forefront on the key legal and policy issues – both domestic and international – that alcohol beverage businesses face: advertising a

Investing in Cannabis has been anything, but a sure thing. And aside from the Federal, State, and Local challenges, the category continues to grow at an unprecedented pace. But where are the opportunities and what does the near future look like for the cannabis investor? How has the alcohol beverage category responded so far and what can we expect going forward? Come hear our experts from Headset, Reed Smith LLP, and Guild Enterprises shed some light on the unfolding story. Learn More Here.