The Revolutionary and Affordable Way to Redesign Your Website Having a well performing website that looks great and is organized properly has never been more important than it is today. Many are thinking about redesigning their website, or some have wanted to redesign theirs for a long time, but the costs have often been prohibitive. And it’s no surprise, where a simple custom website design can range from $15,000 - $30,000, with more complex sites costing upwards of $50,000, it’s just not feasible for many small or medium sized businesses. Not only that but custom websites can take several months to conceptualize, proof, design and launch. Who has time for that? That’s why we came up with new revolutionary way to redesign your website that costs a fraction of a custom site, with either no or very little outside help and can usually be completed in less than a month. Our Universal Templates give you a selection of deluxe, elegant, and easily customizable website templ

E-commerce soared from less than one percent of retail sales at the turn of the century to 16 percent two decades later. COVID-19 lockdowns alone drove online purchasing up six points, from 10 percent in 2019. Wine sales in the healthy $284 billion retail e-commerce market doubled from pre-COVID levels to $3.5 billion, and forecasts show wine revenue increasing by almost 25 percent by 2027. With direct-to-consumer wine sales accounting for nearly 70 percent of an average winery’s sales, taking advantage of this growing channel is critical. Premium wineries have already increased their online sales from two percent in 2019 to nine percent in 2022. However, the online sales opportunity is significant to small to medium-sized wineries feeling pinched between falling consumption and rising costs ― especially given declining sales in other channels. That means having a modern, up-to-date website with a smooth transition from general winery pages to online retail stores without the dig

WineDirect, the industry leader in terms of providing its global customer base with end-to-end sales solutions from ecommerce to fulfillment, has announced a redesigned platform to fully integrate winery sales into a complete package for ultimate DTC optimization.   Since partnering with Big Commerce in 2021, WineDirect has coupled its comprehensive DTC management system with lightening fast analytics, an advanced infrastructure and state–of-the-art technology geared to help wineries maximize sales. “When we started working with BigCommerce, our goal was to modernize our e-platform specifically for the wine industry,” explains Jim Secord, WineDirect’s VP for Product. “We built it from the ground up. We’re an all-new team today with the sole purpose of providing the best DTC platform imaginable.” To achieve that, the All-New WineDirect platform integrates the three primary areas of DTC activity; E-commerce, POS (point of sale) and Wine Clu

WHAT IS A WEBSITE TEMPLATE AND TEN REASONS YOU WANT ONE In today’s fast-changing landscape, web experts agree that we should redesign our websites every three years. Don’t get us wrong, that doesn’t mean touch your website every three years. You should constantly update and keep your website current, but we’re talking about a complete reboot every three years. This refresh is necessary because our content and feature needs change and our consumer eCommerce and browsing habits are constantly changing. Look at the wine business in the past four years and how much has changed since pre-COVID. In addition to the obvious design revitalization, we should also be re-evaluating our website goals and needs on this three-year frequency. When facing a redesign, the first question that crosses the minds of most is, “Should I use a template or have this custom-built?” If you have done a big website from scratch before, you hired a designer and then a developer,

Seismic shifts are rocking wineries’ traditional methods of producing and selling wine. The industry has recognized the vital need to capture the interest of younger consumers to compensate for reduced spending by its older buyer base. Agriculture’s growing acceptance of climate change ― painfully reinforced by increasingly frequent wildfires and droughts ― has led to more sustainable vineyard and winery practices, requiring investments that have sometimes dug deep into budgets. According to Jarod Hernandez, Product Manager for Wine, Spirits, and Beverages at global label materials supplier UPM Raflatac, these shifts also impact wine packaging. “The biggest trends I’m seeing are an increasing commitment to sustainability and the market impact of Millennials and Gen Z,” Hernandez notes, “and these are converging since these consumers may not want to open a 750 ml bottle of wine and leave it open, instead preferring single-use cans or bottles.” A

Commerce7 expands its suite of features to include new club workflows, redesigned emails, improved reservations and strengthened security. Vancouver, British Columbia – Today, Commerce7 announced several exciting new features that focus on improving the day to day efficiency of wineries. Over the past year, the team at Commerce7 has spent a lot of time visiting wineries to better understand how they operate their DTC business, and their new releases are a direct reflection of the feedback they received. These upgrades, coupled with Commerce7’s existing suite of winery-centric features ensure their users have the tools they need to seamlessly run their everyday operations. “Every year we continue to push the bar, launching hundreds of new features a year — but once or twice a year we do larger releases. I’m really excited about this release. We spent countless hours talking to wineries and these club, payment, email, and reservation features are a direct re

“A fresh new identity to appeal to a younger, more informal consumer audience. Screen printed labeling and a screw-top closure imply ease of style and use. The more “green" packaging/ closure is also in-line with the wines’ Certified California Sustainable status. J. Lohr Monterey Roots tier’s new packaging has been extremely successful, both in terms of sales & publicity in various wine and trade publications.”  – J. Lohr Vineyards and Wines, Wine Business Monthly 2022 PACK Design Awards Runner Up & People’s Choice Winner in the Package Redesign Category We are beyond excited to see this screen printed package get the recognition it deserves! Congratulations to J. Lohr Vineyards & Wines and our talented team at BERGIN who worked so passionately on bringing this vision to life. ABOUT BERGIN What began as an artisanal etching and painting studio in 1989 is today a 82,000 sq. ft. production facility capable o

2022 PACK Design Awards are back! Now is your chance to see some of the most innovative packaging designs in the wine industry and VOTE for your favorites! BERGIN is beyond excited to showcase our latest packages in the following categories: Classic Format, Luxury Package, Best Package Series Design, and Package Redesign.  Each package will be judged on its visual appeal, design functionality, appropriateness for the price segment, and quality of packaging materials used. Browse all categories and submit your vote for the People’s Choice to reveal the crowd favorite! *** You may only vote once per category through August 2nd. *** ABOUT BERGIN What began as an artisanal etching and painting studio in 1989 is today a 82,000 sq. ft. production facility capable of producing thousands of screen printed, etched, and decorated bottles daily. Through a commitment to the success of our clients, the talent and dedication of our team, and the state-of-the-art technologie

We often get asked whether we offer any design services at Bergin Screen Printing and Etching. The answer is YES! We provide custom design services for both screen print and etching projects, including custom illustration and artwork.  At BERGIN, you can trust our talented designers to refine, optimize, and enhance the details of your label without losing any of the magic. We are happy to work with you on redesign as well, particularly when converting from paper to screen print or helping introduce screen printed labels into your portfolio.  Our Process Once you begin a project with us, you’re assigned a dedicated Account Executive and a Production Artist who will oversee your project from start to finish, typically three to four months depending on complexity. We take on order logistics, including interfacing with your glass supplier to make sure all pieces come together on time. Custom Artwork Development Whether we’re working alongside your designer,&nb