Santa Rosa, CA – 09 April 2026 – BevZero highlights facility-specific sustainability efforts across the U.S., Spain, and South Africa, alongside equipment for efficient beverage production. BevZero, a global leader in beverage services, equipment, expertise, and innovative solutions, is advancing a corporate sustainability strategy across its operations in the United States, Spain, and South Africa. Through facility-specific improvements and sustainability-minded equipment solutions, the company continues to reduce resource use, improve operational efficiency, and help clients bring premium low- and no-alcohol beverages to market more responsibly. With more than 30 years of experience and teams across the U.S., Spain, and South Africa, BevZero supports wine and spirits producers with dealcoholization services, beverage production support, and equipment distribution. Its global approach to sustainability focuses on practical action, from streamlined logistics and environmental managemen

Join us for our April Vantage Growth Session as we explore how wineries can attract and convert the next generation of wine club members through authentic storytelling, flexible membership models, and experience-driven engagement. Attracting the Next Generation of Wine Club Members  April 23rd: 10am PST In this session, we will break down how younger consumers actually interact with wine brands today and what wineries can do to meet them where they are. We will explore how to:  Understand how younger consumers discover and evaluate wine brands Redesign wine clubs around flexibility, belonging, and experience Turn storytelling into measurable club growth Build an emotional funnel from content to visit to membership Make wine feel welcoming, inclusive, and culturally relevant We will also explore why traditional club models are losing appeal and how modern wine clubs are evolving to focus on access, experiences, identity, and community. The wineries that win the next decade wi

When wineries plan upgrades to their crush pad or cellar infrastructure, one of the most common questions we hear is whether it makes more sense to invest in standard equipment or a custom-fabricated solution. Both approaches have their place. In many cases, the most effective system combines standard equipment with custom fabrication to address the specific workflow and layout of a winery. At Ogletree’s, we’ve been designing and fabricating winery equipment since 1946, and we work with wineries across the industry to help them determine when customization can deliver the greatest operational benefit. Cost: Looking Beyond the Initial Price Standard equipment typically comes with a lower upfront cost and quicker delivery timelines, which makes it a practical option for many applications. However, wineries often operate within existing buildings where space limitations, tank layouts, and processing workflows vary significantly. In these situat

SIP Certified is stepping into 2026 with a refreshed brand and redesigned website aimed at making sustainably produced wines easier for consumers to recognize and find. The updated visual identity and digital experience strengthen the connection between certified winegrowers and today’s sustainability-minded wine buyers—while maintaining the independent, science-based standards that have defined the program for decades. Research shows that 64% of consumers rank environmental sustainability as a top buying factor. As interest in responsible farming and “better-for-you” products continues to grow, wine buyers are paying closer attention to how their wine is produced. “Buyers are looking more closely at how their wine is grown and produced,” said Beth Vukmanic, Executive Director of Vineyard Team, the parent organization of SIP Certified. “SIP Certified has always represented accountability and science-backed standards. This update ensures that c

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity. This will sound counterintuitive to anyone who's ever tried to stem club churn by sweetening the deal with free shipping or an extra bottle. But the data tells a different story. Companies with strong emotional connections to customers outperform competitors' sales growth by 85%. Not 8.5%. Eighty-five percent. The question isn't whether emotional connection matters. It's how you build one. Enter brand archetypes: a framework rooted in Jungian psychology that helps wineries create the kind of deep, identity-based loyalty that discounts can never buy. When wineries align their story, experience, and messaging with a core archetype, wine club loyalty stops being a battle against churn and becomes a natural expression of who they are. What Are Brand Archetypes? (And Why They Work in the Wine Industry) Brand archetypes are 1

Vineyard irrigation has a familiar frustration. You can do everything right and still end the day wondering whether each set actually ran the way you intended. A stuck valve, a pressure issue, a line break, or a simple timing miss can quietly turn into wasted water, uneven blocks, and unnecessary stress. In many vineyards, the only reliable way to catch those problems is still the old way. Drive out, walk the line, and check. At a time when the wine industry is navigating declining demand and tightening margins, lowering operational costs matters more than ever. Growers are looking for ways to cut labor, reduce water waste, and get more certainty from every dollar invested in the vineyard because the broader wine market continues to face headwinds. Global wine consumption has seen persistent downward pressure in recent years, and many regions are adjusting acreage and operations in response to weaker demand. Visit Verdi at Unified Verdi will be exhibiting at the 2026 Unified Wine &

Experience the Vintage 99 difference! We’re proud to offer a wide selection of premium label papers and textures, including our very popular, Pristine Felt. With its luxurious tactile feel and unique moisture-resistant technology, Pristine Felt is the perfect choice for projects that need to stay fresh and visually appealing—especially in environments like ice buckets. But we don’t just stop at printing great labels. At Vintage 99, we take customer service to a whole new level. Our High-Touch Value Customer Service ensures personalized attention at every step of your project. Whether you’re selecting paper, choosing high-end embellishment options, or designing custom labels, we’re here to guide you with expert advice and support. Ensure your wines make a lasting impression in a tough market with our high-quality production process that always delivers eye-catching results. We understand the importance of conveying your brand’s story and capturing t

One platform. Two great eCommerce paths. You’ve got choices—and they’re all connected. Activ8 Commerce’s redesigned online store is fast, branded, and synced in real time. Prefer Shopify’s ecosystem? Great. Use Shopify with Activ8 Commerce and keep your POS, Clubs, and back office humming. Real-time sync — products, inventory, pricing, customers Club-aware online — member pricing and benefits follow your guests Order flow that fits — built-in store or Shopify (now integrated) Club Member Portal — let members manage their perks and choices with ease Pick the stack that fits today—knowing it scales for tomorrow.  See the connected eCommerce options Your first year is on us—so nothing stands in your way: No subscription fee No setup fee No reason to wait Book Your Demo Now.

The winery commerce solution just got more powerful. For 23 years, Activ8 Commerce has been the trusted system powering winery and distillery sales nationwide. Our all-in-one solution already connects your tasting room POS, wine club management, and beautifully redesigned eCommerce into one seamless platform. Now, we're raising the bar again: Shopify integration is here. With this integration, you can: Launch subscriptions and build steady recurring revenue Accept digital wallets like Apple Pay, Google Pay, and Shop Pay Tap into Shopify's vast ecosystem of specialized features and plugins Keep inventory, club data, and customer insights in sync with Activ8 Whether you continue with Activ8’s beautiful built-in eCommerce or expand with Shopify, you’ll have one connected system designed for growth, simplicity, and reliability.  Reimagine Your Sales. Trusted for over 20 years by wineries and distilleries nationwide, Activ8 Commerce delivers the inn

FAIRFIELD, Calif., August 29, 2025 – Encore Glass announced today the launch of its redesigned website, a platform built specifically for the wine industry. As one of the only wine bottle distributor and packaging sites dedicated exclusively to wineries, the new site underscores Encore’s long-standing commitment to its clients and the broader wine community. The launch aligns with Encore’s 50th anniversary, a milestone in itself, and represents another important step forward for the family-owned company. With a refined design and an elegantly reimagined product catalog, the site offers wineries a seamless experience. Modern visuals, intuitive navigation, and in-depth product details provide a clear path from selection to delivery. New catalog tools include a bottle specifications comparison feature and expanded design services, giving customers greater confidence in choosing the right glass. The site also introduces a customer resources center with online payment opti