When wine, community, and celebration come together, magic happens! For the fourth consecutive year, HipMaps has had the honor of partnering with Out In The Vineyard to design a custom HipMap for Gay Wine Weekend in Sonoma Wine Country. A Weekend Worth Mapping Gay Wine Weekend (July 18-20) brings together the LGBTQ+ community for an incredible celebration across the Russian River Valley and Healdsburg. From winemaker dinners and vineyard tours to a twilight T-Dance and drag queen brunch benefit auction, this weekend packs amazing experiences across multiple locations. Why Multi-Venue Events Need More Than a Schedule With so many venues, activities, and timing considerations, attendees need more than just a schedule – they need a visual guide that helps them navigate seamlessly between experiences. The Gay Wine Weekend custom-branded map allows attendees to use the HipMaps interactive app where they: See their real-time location right on the Gay Wine Weekend HipMap so th

Depending on your wine or spirits brand, the cocktail of channels you depend upon to drive volume in 2025 may look different than it did five years ago. You might lean more heavily upon E-Premise and Direct to Consumer sales. Still, nothing moves cases like a placement in strategic national accounts, regional chains, and high-volume independents in the right markets. The natural consequence of devoting more attention to emerging channels is less time to devote to traditional 3-tier sales strategy without investing in more resources. Under these constraints, it’s more important than ever to focus your team’s efforts in the market with a well-researched, highly-targeted plan of attack.  A crucial roadmap resulting from this research is a Key Account Target (KAT) list. By selecting the accounts capable of driving the most volume for your brand and focusing your sales team’s time and efforts — to the neglect of the rest of your available account universe &mda

Cheer to 30 Years! Thanks to our supporters and members, Vineyard Team has grown from a grassroots organization to a multi-award-winning leader in the sustainability movement. Since 1994, the non-profit has served farmers, winemakers, and industry partners by creating an educational network with the leadership of its staff and board of directors. We value your support over the last three decades and will continue to help you cultivate valuable relationships. Here is a Quarterly Update from our Executive Director, Beth Vukmanic: Events coming up in 2024… In 2023, we had 372 attendees at 8 Tailgates hosted by 7 venues (including one Webinar). 3/14 | Power Up: Sustainable Energy 4/10 | Vine to Wine Water Treatment 4/12 | Fungicide Spraying: Reduce Your Carbon Footprint & Financial Burden 5/15 | The Ins & Outs of Developing a New Vineyard Site Get registered for all of this year's Tailgates today.  Regulatory Relief Managers of SIP Certified vineyards can save ti

Innovative Partnership will Showcase Sonoma County Wines Throughout the Houston Rockets NBA Season and all Toyota Center Events What do Sonoma County grape growers and basketball have in common? Both are attracting and connecting with fans in a whole new way. Building upon their successful relationships with Major League sports teams, the Sonoma County Winegrowers announced a new partnership with the Houston Rockets to bring a taste of Sonoma County to the most populous city in Texas. This partnership highlights the Sonoma County wine region to Rockets fans at each of their games during the season, as well as, to the hundreds of thousands of Texans who visit Toyota Center throughout the year for numerous concerts, sporting events and other high-profile shows and gatherings. With this partnership, Sonoma County and its wines will be featured in Toyota Center’s exclusive lounges, restaurants, and other locations during Rockets games and all other activations at the Toyota Cent

WHAT IS A WEBSITE TEMPLATE AND TEN REASONS YOU WANT ONE In today’s fast-changing landscape, web experts agree that we should redesign our websites every three years. Don’t get us wrong, that doesn’t mean touch your website every three years. You should constantly update and keep your website current, but we’re talking about a complete reboot every three years. This refresh is necessary because our content and feature needs change and our consumer eCommerce and browsing habits are constantly changing. Look at the wine business in the past four years and how much has changed since pre-COVID. In addition to the obvious design revitalization, we should also be re-evaluating our website goals and needs on this three-year frequency. When facing a redesign, the first question that crosses the minds of most is, “Should I use a template or have this custom-built?” If you have done a big website from scratch before, you hired a designer and then a developer,

All new for 2022! New location and new name! Paso Wine Fest will be held at the Paso Robles Event Center with built-in amenities such as dedicated parking, concessions, restrooms, shade, and additional outdoor venues for enhanced experiences. The event weekend offers visitors the chance to explore Paso Robles Wine Country with four days of wine tastings, winemaker dinners, live music, and more! There are multiple ticketed events throughout the four days, beginning on Thursday, May 19 with winemaker dinners at popular Paso Robles restaurants, The Hatch and Thomas Hill Organics. Up to five wineries share their wines across the table at these very limited seated events. On Friday, May 20 the Paso Starry Night Dinner pairs Paso’s best locally sourced cuisine with some of Paso’s iconic wines. This inaugural event seats up to 100 and is spread outdoors under a warm Paso night sky. The Saturday, May 21 main event, Paso Wine Fest, showcases up to 100 wineries at a walk-around tast