Hand finished reproduction of an early 18th Century English Corkscrew featuring a rack and pinion gear system. It has an antiqued brass finish. The antlers’ horn colors, tones, and patterns will vary as they do in nature. 7-1/2” high. Retailing around $398.00. Franmara has over 250 wine bottle openers and carriers many European models made in France, Spain, Italy, and Germany. For a free Franmara’s catalog. Call 800-423-5855, email orders@franmara.com, or see our virtual catalog at, https://viewer.zoomcatalog.com/franmara-2020-no-pricing. The new Franmara 55th Anniversary catalog has over 500 new products.

Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value, and create personalized rewards program When it comes to wine club retention, wineries often focus on the basics: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment feel like a milestone and every year of membership feel like an achievement? That’s exactly what Awtomic Moments is designed to do. 🍷✨ What Makes Awtomic Moments So Unique? Awtomic Moments is an industry-first tool that visualizes a customer’s membership journey, making it easy to see: ✅ What rewards they’ve earned ✅ What’s coming next ✅ Why it’s worth staying in the club By gamifying retention, wineries can create excitement, anticipation, and long-term loyalty—turning passive subscribers into engaged advocates who s

Keynote by Felicity Carter, Founder of Drinks Insider A global tasting and marketing forum where winemakers, sommeliers, and buyers share their insights and hone their tasting skills. Get ready for an unforgettable experience at our most popular wine conversations event! We've just completed the 2026 wine selection process with MS Evan Goldstein, and the 2026 blind wine tasting panel promises to offer a delightful mix of wine discovery and enjoyment. Last year, our event was overbooked, so secure your spot now for the Thirteenth Anniversary of the Annual Wine Conversations: A Global Tasting and Marketing Forum, hosted by DIAM Bouchage and G3 Enterprises. St Helena, CA The Culinary Institute of America at Greystone 2555 Main St, St Helena, CA 94574 March 5, 2026 • 9:30 am - 12:00 pm Optional Lunch 12:00 pm - 1:30 pm Reserve Your Spot Alternate event on March 3, 2026 in Buellton, CA.

Keynote by Felicity Carter, Founder of Drinks Insider A global tasting and marketing forum where winemakers, sommeliers, and buyers share their insights and hone their tasting skills. Get ready for an unforgettable experience at our most popular wine conversations event! We've just completed the 2026 wine selection process with MS Evan Goldstein, and the 2026 blind wine tasting panel promises to offer a delightful mix of wine discovery and enjoyment. Last year, our event was overbooked, so secure your spot now for the Thirteenth Anniversary of the Annual Wine Conversations: A Global Tasting and Marketing Forum, hosted by DIAM Bouchage and G3 Enterprises. Buellton, CA Santa Ynez Valley Marriott 555 McMurray Road|Buellton, CA 93427 March 3, 2026 • 9:30 am - 12:00 pm Optional Lunch 12:00 pm - 1:30 pm Reserve Your Spot Alternate event on March 5, 2026 in Helena, CA.

Easily bring 5 glasses safely to a table. Holds most wine glasses, large and small. This heavy duty, 5 tier wine glass holder, or flight, comes in a 4 color retail box knocked down into 3 pieces. It has a 8 mm thick chrome plated steel body topped a with coiled double rings for a label card or drink list. 1-3/4” in diameter. Retails from about $19.50. Franmara has 3, 4, 5, 6, and 12 tier flight holders (7 versions) to choose from in our New 55th Anniversary Catalog.  Call 800-423-5855 for your free copy or go to https://viewer.zoomcatalog.com/franmara-2026. Glasses not included.

The wine club isn’t dying. It’s being rewritten. Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed. What has changed is the lifestyle of the people in them. In 2026, the strongest force shaping wine club behavior is the Millennial generation — not because they are the only wine buyers, but because the way they live, spend, and subscribe has become the default expectation for everyone else. They are running households, hosting friends, raising families, managing busy schedules, and making more intentional purchasing decisions than any generation before them. That reality is quietly transforming what a wine club needs to be. Why lifestyle now matters more than allocations Wine clubs used to compete on bottles: how many, how rare, how discounted. That’s not how people experience wine anymore. Most members don’t think in terms of allocations or case sizes. They think in terms of how wine fits into their lives &

Napa, CA, 01012026 — VA Filtration is proud to announce its 25th anniversary, marking a quarter-century of innovation, dedication, and service since its founding in 2001. Over the past 25 years, the company has grown from a visionary startup into a trusted leader in the filtration industry, serving clients across the globe. From its humble beginnings, VA Filtration has remained committed to delivering high-quality filtration services and advanced technologies to support the wine and spirits communities – serving more than 4,000+ wine brands in North America. Key milestones include: VA Filtration opened its first office in American Canyon in 2001. Founder Bryan Tudhope engineered and launched the first successful nanofiltration machines for the US wine industry. By 2004, the company had developed industry-standard machines and processes to remove 4EP from wine. VA Filtration designed and introduced a low-energy crossflow machine and launched the first two-column Crossfl

HipMaps and Alexander Valley Winegrowers (AVWG) have collaborated to bring AVWG's 40-year legacy to life through a custom-designed HipMap and interactive app experience! A Community Built on Family and Tradition Located in northeastern Sonoma County just north of Healdsburg, California, the Alexander Valley is home to 33 wineries and 77 winegrowers, many of them family operations with generations of history in the valley. It's a community where tradition, collaboration, and world-class winemaking go hand in hand. The Alexander Valley AVA (American Viticultural Area) is celebrating its 40th anniversary, and HipMaps provides a modern tool that helps visitors truly experience and understand this magnificent valley. The AVWG HipMap showcases the valley's diverse terrain, from vineyards on the valley floor along the beautiful Russian River to those nestled in the Mayacama Mountains. The interactive app lets visitors see their real-time location on the custom-branded map, learn a

For the traditional Moscow Mule cocktail (vodka, ginger beer and lime). Each has a unique coating to resist tarnishing. Mugs can pre-chill in the freezer.  Mule Mugs are great vessels to use for beer, cocktails and coffee as well as the famous Moscow Mule. Stainless Steel based, with food grade copper plating on the surface.  These are 2 of 6 Moscow Mule Cups available in our new 55th Anniversary Catalog.  Call to reserve your copy. Over 2000 items including over 500 new products.  800-423-588, orders@franmara.com, and Franmara.com. 8401 Polished Moscow Mule Mug, 20 oz. 20 ounces rimfull. Copper plating outside, brushed stainless inside. 8395 Old Fashioned Mule Mug, 16 oz. Old Fashioned Mule Mug, 16 oz. 16 ounces rimfull. Brushed copper plating outside, brushed stainless inside.