Viticulture has always been an unpredictable business, but the challenges facing our industry have steadily increased over the last few years. As growers strive to remain competitive in the face of these rising headwinds, Casa Cristal Nursery is committed to helping them succeed. Their long-term strategy combines a commitment to building innovation into all phases of their process coupled with dedication to quality and communication. “We are committed to innovation,” says Justin Jackson, General Manager. “We’re continually evaluating our product and our process and looking for ways to improve. For example, we’ve switched over entirely to Elle Pots for our potted vines production. At the nursery level this has improved efficiency. At the vineyard level clients are reporting increased productivity at planting and reduced transplant shock, plus they don’t miss picking up and disposing of plastic pots. We will continue investing in new tech and infra