Join our free 45-minute HOBO Thought Leader Webinar, presented by Dan Olmstead, Senior Extension Associate and Project Lead of NEWA (Network for Environment and Weather Applications) for the New York State Integrated Pest Management Program at Cornell University. In this session, Dan will explain how highly accurate weather data can help growers make smart decisions and employ climate-smart practices that lead to better crops and increased yields & profits. Webinar topics include: Leveraging weather data to mitigate crop production risk from pests, diseases, and extreme weather events Real-world examples of how growers have benefited from weather monitoring Advantages of using onsite weather stations for more accurate, site-specific data Combining HOBO weather station data with NOAA forecast data and NEWA models for plant disease, insect pest development, and crop production Don’t miss this opportunity to discover how harnessing advanced weather insights can elevate agricultu

Have you heard the term Marketing Supply Chain (MSC)? We are all familiar with the traditional supply chain but what about a supply chain specific to supporting marketing needs? Event marketing, demand generation, customer advocacy and channel programs require constant logistic management. The planning, production, management, automation and distribution of custom items and event materials needed to support marketing and sales, as well as employee engagement and corporate gifting. ✔ Swag, kitting, distribution ✔ Custom ordering sites ✔ 360 degree event fulfilment ✔ Print and signage ✔ Professional project managers ✔ Real time reporting Almaden is revolutionizing the marketing supply chain is. Our solutions and service ensure that you, the marketer and program manager, have a stable, reliable process - so you can get back to what you love: creating & designing, building engagement, and supporting the needs of your teams. Learn more in this article https://almadenglobal

2024 is here and your events and programs are likely in full motion. Learn about the marketing supply chain (MSC) and how services (MSCS) provided by one vendor will be a game changer this year. Learn more at: https://integrate-magazine.com/issues/what-is-a-marketing-supply-chain/

In today's global business landscape, marketers face the challenge of efficiently providing materials for events across different locations. Whether it's Nashville, Nantucket, or Naples, the demand for swag, print, signage, and more, highlights the need for an effective Marketing Supply Chain (MSC). A Marketing Supply Chain streamlines the creation, production, and distribution of materials for events, field marketing, hr and sales. Almaden's MSC integrates three key elements:  1️⃣ Custom Online Ordering Sites: An intuitive platform with user profiles, budgeting, inventory management, and more.  2️⃣ Professional Project Management: Experienced teams handling production variables and ensuring materials are delivered on time.  3️⃣ Distribution Center: Efficient storage, shipping, and quality checks for marketing materials, 360 degree event fulfillment These elements work seamlessly together, providing a competitive advantage by speeding up time-to-market and

MARKETING SUPPLY CHAIN Whether you have an event in Nashville, Nantucket, or Naples, marketers today are increasingly challenged with the task of providing marketing to their teams. The increasing number of events (large or small) and the materials (swag, print, signage, etc.) needed to support events in today’s global environment highlights the importance of having an effective marketing supply chain. So, how does a marketer get materials to the field in a timely manner under these conditions? I’d recommend finding a partner that already has an effective platform and business model, what I refer to as a “Marketing Supply Chain (MSC).” Think of this supply chain like you would a company that outsources manufacturing of its product. If you research the evolution of the manufacturing supply chain—commonly referred to as contract manufacturing—you will find that prior to the 1970s, most businesses built their own production facilities. That changed when

We’ve created bite-sized chunks of Eric Stern‘s amazing article, so it’s a bit easier to consume and share.  Part 1 Marketing Objectives: Revenue and Growth We launched this series identifying the objectives and the right questions to ask yourself and your suppliers. An optimized supply chain will speed time to the field and increase return on marketing spend. The Marketing Supply Chain refers to the creation, production, and distribution of the materials needed to support event marketing and sales. Part 2 The Three Elements of a Marketing Supply Chain In part 2, we dive into the three elements of a great Marketing Supply Chain: 1. Branded Ordering Portal 2. Professional Project Management 3. Distribution Center Finding a supplier who has mastered all three elements of the supply chain is not easy – so, you have to do your homework. Start with the questions to ask your own team that were discussed here, in Part 1. Part 3 The Value of a Good Market

ATPGroup is pleased to announce that Hend Letaief, PhD has joined the company as Head of Technical Compliance. Hend brings over 15 years of experience in the food and beverage industry, with a strong background in viticulture and enology, food/beverage product development, compliance, and quality assurance. Hend received her Ph.D. in Agricultural, Forest and Food Sciences from the University of Turin in Italy, where she focused on the application of chemical-physical and mechanical tests for the definition of wine grape quality. She also holds an MSc in Viticulture & Enology from L’institut Agro Montpellier in France, where she developed a new method for assessing wine micro-oxygenation through acetaldehyde testing. Hend earned her BS in Food Engineering from the Higher Institute of Food Industries of Tunisia, where she developed new acetic acid bacteria strains for producing wine vinegar. Throughout her career, Hend has worked on a variety of research projects and has publis

Inclusion within the yearbook recognises the progress that Amcor has made on its sustainability targets. Today, it has been announced that Amcor has been included within the S&P SAM Sustainability Yearbook, highlighting that it is making real progress on its ambitious sustainability goals. Amcor’s inclusion reflects the progress it has made, which includes reducing the intensity of its greenhouse gas emissions by 36%* since 2006. The Company has also been leading the packaging industry by creating innovative designs that are made in a more efficient way and use more recycled material. The Company is committed to making 100% of its packaging reusable or recyclable by 2025. Along with its inclusion in the SAM Sustainability Yearbook, Amcor’s efforts have seen it be recognised by a range of organisations over the last year, with the CDP scoring it an “A-” grade for Climate Change in its annual ratings. David Clark, Amcor’s Vice President for Sustainabilit

Amcor’s A- grade for climate change disclosure reflects its 36% reduction in greenhouse gas emissions intensity since 2008. Amcor has been awarded an A- grade for Climate Change in the CDP’s annual ratings, highlighting the Company’s decisive actions towards a more sustainable future. Amcor’s score reflects the success of its EnviroAction program, which reduced all greenhouse gas emissions intensity by 36%* since 2008. The Company has been an industry leader in packaging design innovation, implementing operating efficiencies and increasing the use of post-consumer recycled content in packaging products. David Clark, Vice President for Sustainability at Amcor said: “We’re proud that CDP has recognized Amcor’s enhanced sustainability efforts and results. We will continue to lower our greenhouse gas emissions, and to meaningfully reduce water consumption through our EnviroAction program. Amcor recognizes that sustainability is our greatest opportu