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“Why Wine?” Created to Showcase Wine’s Unique Story and Help Spark Demand
Napa Valley Vintners (NVV) announces the next installment of the “Why Wine?” campaign, a movement dedicated to celebrating the authentic story of wine. With consumer preferences rapidly evolving and new competition emerging in the marketplace, the campaign focuses on uniting the industry to ensure wine remains an essential part of a modern, healthy lifestyle.  NVV launched the initiative in summer of 2024. To encourage more involvement and the continuation of the campaign, dozens of “Why Wine?” videos were captured at the Premiere Napa Valley wine auction in February. Industry members shared their personal stories and insights about what makes wine so special. These heartfelt videos are now available for viewing on YouTube at the Why Wine Video Playlist. Also attending Premiere Napa Valley was podcaster Ray Fister of Life Between the Vines who asked the question, “Why is wine important?” to guests and winemakers at the event.  The “Wh
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Today's wine business news for wine industry professionals...

Rising Temperatures Could Impact Quality of Grapes Used to Make Wine in Napa Valley, Researchers Say: Rising temperatures are shifting the growing season in Napa Valley’s wine country, which could impact grape growth and alter the types of wine that originate from the region, according to new research and wine experts...

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Today's wine business news for wine industry professionals...

SVB Assets Acquired by First Citizens Bank & Trust Company: First Citizens Bank & Trust Company, Raleigh, NC, has entered into a purchase and assumption agreement with the FDIC for all deposits and loans of Silicon Valley Bridge Bank, National Association, according to an official FDIC news release...

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Today's wine business news for wine industry professionals...

Liquor Raids Lead to Scores of Arrests: Liquor authorities in North Carolina carried out a series of raids that have raised concerns among retailers…

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