Join us to explore how pollinator conservation, hedgerows, and innovative technology can enhance vineyard health and productivity. Learn practical strategies to protect beneficial species, reduce pesticide impacts, and attract birds that support your vines. Experience a guided hedgerow walk at McIntyre Vineyard, gain insights from an expert panel discussion, and witness a demonstration of beneficial insect release. REGISTER Speakers: Madeline Kangas, Xerces Society Sara Frazer, Monterey Pacific Jazmin Lopez, Pisoni Vineyards Jaclyn Bennett, Parabug Sam Earnshaw, Hedgerows Unlimited JoAnn Baumgartner, Wild Farm Alliance CE Approved: DPR 1.5 - O; CA 2 - S

At the edge of the coastal redwoods lies a ranch where two young doctors from upstate New York, Marguerite (known as Beba) and Paul Frey, settled on 95 acres to raise their family. Their home is nestled between the Mendocino and Coastal mountain ranges in a narrow valley that opens into Mendocino County’s Redwood Valley. The headwaters of the Russian River lie just 5 miles north, past a Buddhist monastery, and upward into the mountains. The Frey family grew to twelve children amid the valley’s natural beauty and abundant native plants and wildlife while its vineyards and gardens thrived in the fertile soil.  “My mom and dad bought the ranch in 1962, the year I was born,” says Frey Winery winemaker Paul Frey (the younger). “Then they got all of us kids out there to plant the vineyards in 1967. We started making wine in 1978 and became an official bonded winery in 1980. Our wineries were organic from the beginning ― before the term organic was defined