2025 Dry Creek Valley — Cabernet Sauvignon This excellent bulk wine listing features over 8,600 gal. of 2025 Dry Creek Valley Cabernet Sauvignon from Lytton Manor Vineyard, a site known for its certified organic farming and deep-rooted commitment to sustainable viticulture. Grown in one of Sonoma County’s most sought-after Cabernet regions, this offering reflects the balance, structure, and varietal purity that Dry Creek Valley is known for — delivering fruit well-suited for premium standalone bottlings or strategic blending programs. Backed by a long-standing reputation for quality and consistency, Lytton Manor Vineyard provides both pedigree and transparency, with direct access to availability details and grower insights through the listing. Whether you’re sourcing fruit for your core program or exploring new vineyard partnerships for the future, this is an opportunity to secure Cabernet Sauvignon from a trusted and proven source: View Listing Good Wine

Tour Condor’s Hope Vineyard in the Cuyama Valley and see how a dry-farmed vineyard can succeed in an arid landscape. Steve Gliessman will share insights on vineyard design, rootstock selection, and establishment practices that help set vines up for long-term resilience. Learn how soil cultivation techniques can maximize storage of limited rainfall, along with other farming practices tailored to this unique site. Transportation is provided. Please select the carpool transportation option when registering if you plan to ride with the group. Itinerary: 8:00-9:00 am - Pick up at Santa Maria Speedway 9:00-11:00 am - Tour at Condor's Hope Vineyard 11:00 am-12:00 pm - Drop off at Santa Maria Speedway REGISTER   Pick up location for carpool transportation: Santa Maria Speedway, 1900 Hutton Rd, Nipomo, CA 93444     This meeting is funded by the Department of Water Resources and is a collaboration between CSWA and CAFF.  &nbs

It's your last chance to get tickets to the Sustainable Ag Expo before prices go up on Monday. If you’re still thinking about networking and earning CE at the premiere sustainable ag event of the year, now’s the time to get your ticket! Doors open at 7:00 am on Tuesday, November 11. You can still buy your ticket at the door, but at a slightly higher price!  REMINDER: 2-day ticket holders get access to 13 online courses (an additional 13.5 CCA and 11.5 DPR hours)! You can earn 19 DPR and 30.5 CCA hours! Hours are available through in-person sessions and online courses*†: In-PersonDPR: 7.5 (1 L&R) CCA: 17 OnlineDPR: 11.5 (3 L&R) CCA: 13.5 *Online courses are available with a 2-day ticket †Your name and license number in your online course profile must match your license EXACTLY or your hours will not be reported. Learn how to update your profile here.   Expo Extras You Don't Want To Miss Everything you need to fuel yo

Your Current Marketing Won't Work for Younger Wine Drinkers The generational shift in wine consumption is happening faster than most wineries are prepared to handle. According to Wine Intelligence's US Wine Consumer Trends 2025 report, millennials will surpass baby boomers as the largest wine-consuming demographic by value this year. Meanwhile, the oldest members of Gen Z (born 1997-2012) are now turning 28 and developing their own distinctive wine preferences. The problem? Most wineries continue marketing as if their primary audience is still over 55. The messaging, channels, and tactics that worked for boomers actively repel younger buyers. Let's examine what actually works when marketing to these crucial demographics. What Younger Wine Consumers Actually Want Millennial Wine Drinkers (Ages 29-44) Millennials approach wine fundamentally differently than their parents: What They Value: Transparency about production methods and ingredients Sustainable and ethical busines

Growers face decision time; inventory scrutinized by vintage California’s growing areas experienced typical warm, dry weather in June. Vineyard conditions are generally good and the growing cycle appears to be largely adhering to a normal timetable. Growers are facing decision time as to what to do with their uncontracted vineyards: Continue farming them, or mothball? The latter option has been in widespread evidence and will place a ceiling on the tonnage that crosses the scales this harvest, regardless of conditions. This month we set out our tentative crop-size expectations and – in relation to some varietals – we ask: “Will there be enough recent-vintage bulk supply if/when case-good sales stabilize (or even fall less dramatically)?” June’s grape and bulk market activity is assessed; while the grape market remains very slow, one region has experienced a – slight – uptick in bulk demand over the past two weeks. This month’s repo

Experience an exclusive, behind-the-scenes tour of three unique dry-farmed vineyards in Paso Robles.  Walk the sites alongside the growers themselves as they share their hands-on experience, challenges, and innovative approaches to dry farming. Delve into critical topics such as vine spacing, floor and canopy management, varietal selection, and site-specific strategies for thriving without irrigation. This is an opportunity to engage with like-minded professionals, exchange insights, and see firsthand how dry farming shapes vine health, fruit quality, and wine character. REGISTER Site locations: Armory Vineyards  John Rolph Family Vineyards  Adelaida Cellars  CE: CCA 2 - SWM Logistics: Arrive to the pick-up location (Paso Robles Event Center) betweem 7:15-7:30 am for a 7:45 am departure. Coffee will be available. We will return to our meeting spot at 11:00 am. Look for the Vineyard Team sign. This event is free and open to the public. Transportation is included (to

It's not for the faint of heart Going no-till certainly has been picking up steam in recent years, and overall it’s a good thing. When I first got involved in viticulture back in 2010 I was living in Italy. Like a lot of Mediterranean viticultural areas, there was a tendency to disc everything all the time. If you didn’t have a barren wasteland with vines poking out of it, you weren’t a good farmer. Anything you couldn’t get to with a tractor you sprayed with herbicide. One of my first vineyard jobs in Italy was spraying glyphosate out of a backpack sprayer all spring. I felt like I was in the final scene of the Godfather! Minus the dying part. Herbicide: the new four-letter word Mentalities have shifted since then both in Europe and here in the states. All in all it’s a good shift. We’ve all seen places that have gone on for years and years using herbicide to a point where you don’t even need to spray it anymore because that soil is so d

When you think of a tractor, do you picture the sturdy, hardworking machine of the past or today’s powerful, modern marvel? For wineries, cideries, and fruit farmers, tractors symbolize the bridge between nature and craft. But how does this relate to marketing? Tractor symbolism can be marketing gold. Let’s explore this through two brands our team has worked on, illustrating how the old and new of the tractor world can inspire marketing. Built to Last: The Legacy of Road 13 In 2008, Pam & Mick Luckhurst sought to rebrand their winery, originally named Golden Mile Cellars. Our team discovered that “It’s All About The Dirt” was a core value, which became the foundation for a new brand. The heart of this brand was the tractor Mick drove through the vineyard, accompanied by his dogs. This rebrand transformed the winery into a standout on shelves and a household name for wine lovers in BC. The enduring presence of the tractor reflects its timeless appeal.

Dry farming in Paso Robles involves a variety of approaches and practices, including floor management, spacing, varietals, and canopy management. These methods are highly adaptable and tailored to the unique conditions of each site.  Join us for a grower roundtable that will provide practical insights for both dry farmers and those interested in dry farming! Date/time: Thursday, February 20 @ 9:00-11:00 am Location: Lone madrone Winery REGISTER HERE This meeting is funded by the Department of Water Resources and is a collaboration between CSWA, CAFF, and Vineyard Team.

Dry farming in Paso Robles involves a variety of approaches and practices, including floor management, spacing, varietals, and canopy management. These methods are highly adaptable and tailored to the unique conditions of each site.  Join us for a grower roundtable that will provide practical insights for both dry farmers and those interested in dry farming! REGISTER HERE This meeting is funded by the Department of Water Resources and is a collaboration between CSWA, CAFF, and Vineyard Team.