📚 We are honored to share that a significant part of APS Packaging's heritage is now at the UC Davis library! 🇮🇹 APS Packaging is a California-based company with Italian roots. Fulvio Lavina & Giuseppe Billella's book "Something from Nothing: The Emergence of Canelli's Enological Industry" details the development of the famous wine industry in Canelli. ⚙️ The continuous growth of the industry created a need for better winemaking and bottling equipment, which led to the establishment of advanced equipment and machinery producers. 🍇 It is our mission to educate aspiring winemakers about the historical importance of automated machinery in the wine industry. Students now have access to the book and can learn more today!

Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage, discuss key grape and wine industry trends, from oversupply and vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts, and future trends, emphasizing innovation, industry collaboration, and better marketing to stay competitive. LISTEN TO THE PODCAST Resources:         258: 5 Ways Certification Makes Brands the SIP | Marketing Tip Monday 259: Winegrape Market Trends of 2024 265: How to Stand Out on Social Media in 2025 268: How to Tackle Leadership Transitions Successfully Turrentine Brokerage Turrentine Brokerage - Newsletter Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Susta

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

To conclude a year defined by forward-thinking practices and community engagement, we at Vineyard Team proudly share an annual review to highlight our industry’s significant achievements and ongoing commitment to sustainable winegrowing. In 2024, we hosted 8 Tailgates and 2 collaborative events across 3 counties, offering over 20 continuing education (CE) hours to growers and ag professionals. These events strengthened the sense of community, supported five local coffee shops, and fostered the formation of countless new friendships. November’s annual Sustainable Ag Expo included: 531 attendees 63 exhibitors 3 special networking opportunities 16 in-person seminars 13 online courses 29 hours of continuing education  147 attendees experienced streamlined DPR reporting through a collaboration with CE Reported. All attendees enjoyed 38 gallons of coffee, 205 donuts, 26 bottles of wine, and 600 ounces of beer in the event’s lively and engaging atm

Get Your TICKETS HERE Starting November 20th Make this a day to stock up on the wines you will need for those holiday dinners and gifts. At the same time, check some goodies off your shopping list, by shopping with the local producers/vendors featured at each winery. Feel good knowing that $10 from each ticket sold will be donated to the Redwood Empire Food Bank. If you are looking for an affordable way to get out and taste some wine, this is THE ticket! No tasting fees and no prior reservation required. 30 Wineries / 3 Valleys / 1 Day / $40

The Marketing Behind Come Over October Hopefully, by now, you’ve seen some wineries participate in Come Over October, a new program launched to benefit the wine industry. Our industry is facing a critical shift where the cultural narrative around wine is being scrutinized. At the same time, loneliness and isolation are now at epidemic levels, and the simple act of sharing wine, which has always been a catalyst for connection, seems to be losing its place. The goal of Come Over October, launched by wine journalist Karen MacNeil and PR veterans Gino Colangelo and Kimberly Noelle Charles, is to counter these trends. The idea is simple: encourage friends, family, and colleagues to “come over” in October to share a bottle and reconnect. It’s not about fancy wine pairings or breaking the bank—just using wine as a focus to celebrate being together in an increasingly disconnected world. The wine industry, as always, adapts to challenges, and this campaign is a re

NAPA, CA (Sept. 12, 2024) In an ongoing partnership with Washington State University (WSU), Cooperages 1912 recently donated 18 oak wine barrels to the Viticulture and Enology (V&E) Department. The barrels will be distributed between WSU V&E research initiatives and inclusion in the auction lots for annual Auction of Washington Wines events. Since 2017, Cooperages 1912 has donated barrels for WSU V&E’s red wine barrel fermentation experiment. The objective of the experiment is to compare either cabernet sauvignon or merlot barrel fermentation with tank fermentation and other treatments. The study allows students to evaluate the effect of red wine barrel fermentation on the composition and sensory perception of the resulting wines. This year, WSU is conducting the experiment with four different types of TW Boswell French oak barrels. “The support from Cooperages 1912 with donations of oak wine barrels has been tremendous,” said WSU Professor of Enology

Vineyard Team's Juan Nevarez Memorial Scholarship Helping Children of Wine Industry Workers Higher education is important to many students but paying for college can be challenging. The Juan Nevarez Memorial Scholarship makes higher education investments in the children of California's vineyard and winery workers. The majority of awardees are the first in their family to attend college. First-generation students have more barriers when it comes to attaining higher education – they cannot ask their parents how to navigate the system, budgets are often tight, and they can feel guilty for leaving their families. This funding helps students and their families achieve their dream of becoming a college graduate and pursuing a professional career. More Than a Scholarship Because our goal is college success, the program includes multi-year scholarships to trade, two-, or four-year schools. We also provide a dedicated mentor to support the students throughout their collegi