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Windsor, CA, January 18, 2023 - Vinoshipper, a leader in direct sales and compliance in the wine industry, has released its first annual report providing a unique and comprehensive perspective based on ecommerce transaction data from greater than 2,000 craft alcohol producers across more than 40 states.     “We are pleased to release this important report that shows strength in direct sales across our industry,” said Vinoshipper CEO Steven Harrison. “The data shows us, that overall sales are trending upwards with a total revenue increase of 5.9%. Given the huge increase in sales seen by craft producers in 2020, this is excellent to see DTC sales continuing to build.”    The report analyzes wine sales data across U.S. regions, demographics, varietals (including mead and cider) and unit price and quantity. Full report att
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Historic Clashes in the Wine Industry The wine industry is facing historic changes that may either help it modernize or stay hopelessly stuck in the past, tied to the Three-Tier system and policies created a century ago. Unlike any other time in recent history, we are staring at a seismic shift as retailers and wholesalers clash and fight with craft producers over the right to sell. If they all stood back a little and considered that all the success is dependent on the consumer, then the overall market could grow. Standing still saying “well it worked for many years” is not how a market and country progress. Does the U.S. really want to be left behind as modern economics move forward? President Biden’s executive order and the Treasury Department’s corresponding report issued earlier this year called for more competition in the beer, wine, and spirits markets and have created a national conversation that, over time through its regulatory process, may slow or stop
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Why Consumers are Winning a Key Battle in the Wine Industry Rhetoric is heating up about direct sales in the wine and spirits industry. As with many other industries, technology and the Internet are bringing inevitable changes that create friction for the establishment, in this case the Three Tier System that includes wholesalers and retailers, who also stand to benefit from the expansion of the market. Like we saw in the music and publishing industries, consumers, equipped with their smartphones, have more buying power and selection than ever.   While those on various sides of the debate attack each other's credibility and motivations, the data shows us that direct sales using an e-commerce platform, such as Vinoshipper, among others, are safe, reliable, and good for consumer, producers, and states for tax collection. Direct sales grew by almost 14 percent in the U.S. last year, setting a record at $4.2 billion in 2021. While alcoholic beverages require stricter regulations
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FOR IMMEDIATE RELEASE: Adrienne Harrison Vinoshipper pr@vinoshipper.com Vinoshipper Acquires CompleteDTC Creates First Comprehensive Management Solution for DTC Businesses Windsor, CA, May 3, 2022 — Vinoshipper, the clear leader in direct sales and compliance, has acquired CompleteDTC, the best-of-breed solution for operating and managing direct-to-consumer winery and craft beverage businesses. Each company was formed to address fundamental issues faced by DTC businesses. Vinoshipper concentrated on the problem of selling to consumers nationwide without running afoul of the constantly evolving compliance and shipping requirements, while CompleteDTC was focused on creating an unequalled system for establishing, maintaining, and mining meaningful relationships with those same consumers. “We’d been aware of one another for some time,” says Steven Harrison, co-founder and CEO of Vinoshipper. “We were exploring ways to collaborate when it became clear that th
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Why Age-Verification is Not an Issue for Direct-to-Consumer Sales Early in the practice of Direct to Consumer (DTC) shipping of wine, age verification was a major concern and often used by some to argue why DTC should not be allowed. But we have come a long way since the wine industry began shipping its products to customers in 1987 (35 years ago). Thanks to technology and modern, responsible carriers such as UPS and FedEx, the risk of minors possessing alcohol that was delivered DTC is unlikely.   Published February 9, 2022 - The Executive Summary in response to the Executive Order 14036, “Promoting Competition in the American Economy” states “The direct-to-consumer model, common in wine, has been spreading to beer and spirits and offers distribution opportunities for small producers. Some, however, argue that direct shipment risks making alcohol available to underage drinkers. An FTC study of direct wine shipments found no evidence of such abuse…&rd
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