Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s to strategically position value, create urgency, and make buying feel effortless. Whether you’re a small family-run tasting room or a multi-location brand, these proven strategies will help you get the most out of the week. 1. Build Anticipation Before the Week Begins Cyber Week success starts long before Friday. The wineries that win start warming up their audience early — building curiosity, boosting email sign-ups, and reminding people why they love their brand. Ideas to get the buzz going: Add a countdown banner or homepage teaser with “Our biggest offer of the year starts soon.” Send a “save the date” email to your

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketing. We see a flurry of emails, social posts, pop-up bundles, and panicked “last chance for shipping!” reminders that make even Santa unsubscribe. But behind all that glitter and noise sits something actually useful: data. And data, unlike mistletoe or tinsel, ages beautifully—if you know how to use it. Day 1: The Ghost of Open Rates Past Let’s start with the easy one. You sent fifteen emails between Thanksgiving and New Year’s, and shocker—open rates dropped after the first week. This isn’t your subscribers turning into Grinches; it’s list fatigue. Consumers are bombarded with messages from every brand they’ve ever accidentally clicked “subscribe” on. The fix: cut your frequency, not your revenue. Segment your list by engage

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta into a gift-selling machine between Thanksgiving and New Year—if you understand what actually drives intent and how to spend wisely when every other brand on earth is screaming for attention. What follows is a ruthless, winery-specific playbook for the six-week window between Thanksgiving and New Year that prioritizes intent, protects margin, and leans on real benchmarks instead of folklore. First, reality: volume is there, but it clusters Holiday ecommerce keeps breaking records, with online spend hitting roughly $241.4B from Nov 1 to Dec 31 and mobile responsible for the majority of transactions. (Adobe Newsroom) Translation: your customers are buying on their

Friends, when it comes to wine and e-commerce, what’s your Super Bowl? It’s Black Friday–Cyber Monday, or BFCM. No contest. It’s the weekend when your e-commerce channel needs to shine, and when preparation—or lack of it—can make or break your results. The wineries that profit during BFCM have trained for the big game—and leaned on data to guide their plays. To help you get the most out of BFCM, we've put together a playbook, driven by your own customer data, that will help you turn Thanksgiving into a successful sales holiday. Segment your offers by customer group. Are you pitching your most expensive bundle to your lowest club tier? Avoid this time-consuming mistake and pitch directly to well-qualified buyers by identifying customer segments who have purchased at a high dollar value. Identify your VIPs and give them early access to your biggest deal of the year. Who are your most engaged club members? Who makes a purchase on every e-comm

Everywhere you look right now—Hallmark Channel, Netflix, social media—it’s Christmas in July. And while most people are watching cozy movies and pretending it’s snowing outside, here’s a better question for wineries: Are you ready for your holiday season? October, November, and December (OND) are your biggest sales months of the year. Holiday winery marketing doesn’t start in October—it starts now. They’re sprinting through Q3—right now—while everyone else is still daydreaming about hot cocoa and watching Christmas movies… you’ve got rosé in your glass and wine bundles to plan. 1. Clean Up Your Data — Because Bad Data Costs You Money This isn’t just about removing bounced emails. Bad data quietly drains OND revenue by blocking you from segmenting, targeting, or even reaching your customers. Your Move: Export your full email list (now, not later). Use ChatGPT to help spot typos like gmaii.com in

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

‘Tis the season! Well, not quite, but for event and brand marketers, the time to think about holiday merch is upon us. I am delighted to share our 2024 Holiday Lookbook to inspire and guide you in choosing the top trending swag and promo items to dazzle your customers, prospects, and employees. How We Identified Top Trends: Our Methodology  My team reviewed hundreds of recent orders from top brands, particularly in our specialty industries: cybersecurity, entertainment, healthcare, tech, and wineries. We collected and featured the most popular items, plus a few hand-selected favorites we’re seeing this year that we’re super excited to share. While any promo items may be customized or expanded, these are the favorites we’re seeing companies use to activate their brands for the 2024 holiday season. Holiday Branded Merch Ideas and Inspo Leverage the 2024 Holiday Lookbook as a visual and conceptual guide to spark ideas and deliver tangible s

Black Friday and Cyber Monday are game-changing opportunities for wineries to boost sales, attract new customers, and build loyalty. Our comprehensive BFCM Playbook is your step-by-step guide to crafting successful holiday campaigns. From high-value offers that preserve your margins to targeted email strategies and effective paid media tips, this playbook is tailored to help wineries stand out during the busiest shopping season of the year. Learn how to convert one-time shoppers into lifelong customers with actionable insights and practical tips.

Let's Make Sure You're Covered For Black Friday / Cyber Monday Navigating BFCM can be very challenging. From figuring out what you can offer to setting up the infrastructure to run it, to marketing the event itself, there’s a lot to figure out! Not to mention that this is one of the most competitive marketing events of the entire year. This simple quiz asks the key questions necessary to understand if your website and marketing are prepared for BFCM. In no time, we’ll help identify any areas that you may need to shore up so you’re covered when BFCM starts. The Quiz Covers: What To Include (And Delete!) From Your Landing Page How To Assess Your Mobile Friendliness How Many Emails Your Should Be Sending Important Tactics For Building Your Email List Advertising Strategies That Work The Role Social Proof Should Play On Your Page Customer Support Must-Haves Timing Your Campaign For Maximum Results Discount Strategies That Work ... And More! Click Here To Take Th

When cyber and D&O insurance premiums soared, businesses may have felt it necessary to reduce coverage. Now, rates have declined, so it may be a good time to “top off” your cyber and D&O limits – especially because, unlike premiums, risks are not falling. Cyber and D&O Premium Trends Both cyber and D&O insurance have seen substantial swings in recent years. Cyber insurance premiums skyrocketed between 2020 and 2022. According to CIAB, rates were up 34.3% in the fourth quarter of 2021. After that, rate hikes began to moderate, although double-digit increases were still the norm for a while. By the second half of 2023, rate hikes were only up 3.6%. In the second quarter of 2024, CIAB says rates were actually down 1.7%. D&O insurance has shown a similar pattern. Rate increases started to climb around 2019 and 2020. CIAB says D&O insurance rates were up 16.8% in the second quarter of 2020 and 16.1% in the third quarter. However, the hard market di