HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject lines, endless exclamation points, and “40% OFF” hysteria that blurs into static. Consumers don’t read; they scan for relief. According to Mailjet’s 2024 BFCM report, holiday email volume jumps nearly 80% between Thanksgiving and Christmas, while average open rates drop to 13–15%—a statistical cry for help. But the real problem isn’t quantity—it’s tone. Every brand is talking at their audience instead of with them. The louder the messaging, the less people listen. Leading with prices and panic doesn’t inspire trust; it triggers fatigue. That’s your opportunity. The brands that win the inbox aren’t the

Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s to strategically position value, create urgency, and make buying feel effortless. Whether you’re a small family-run tasting room or a multi-location brand, these proven strategies will help you get the most out of the week. 1. Build Anticipation Before the Week Begins Cyber Week success starts long before Friday. The wineries that win start warming up their audience early — building curiosity, boosting email sign-ups, and reminding people why they love their brand. Ideas to get the buzz going: Add a countdown banner or homepage teaser with “Our biggest offer of the year starts soon.” Send a “save the date” email to your

Friends, when it comes to wine and e-commerce, what’s your Super Bowl? It’s Black Friday–Cyber Monday, or BFCM. No contest. It’s the weekend when your e-commerce channel needs to shine, and when preparation—or lack of it—can make or break your results. The wineries that profit during BFCM have trained for the big game—and leaned on data to guide their plays. To help you get the most out of BFCM, we've put together a playbook, driven by your own customer data, that will help you turn Thanksgiving into a successful sales holiday. Segment your offers by customer group. Are you pitching your most expensive bundle to your lowest club tier? Avoid this time-consuming mistake and pitch directly to well-qualified buyers by identifying customer segments who have purchased at a high dollar value. Identify your VIPs and give them early access to your biggest deal of the year. Who are your most engaged club members? Who makes a purchase on every e-comm

Black Friday and Cyber Monday are game-changing opportunities for wineries to boost sales, attract new customers, and build loyalty. Our comprehensive BFCM Playbook is your step-by-step guide to crafting successful holiday campaigns. From high-value offers that preserve your margins to targeted email strategies and effective paid media tips, this playbook is tailored to help wineries stand out during the busiest shopping season of the year. Learn how to convert one-time shoppers into lifelong customers with actionable insights and practical tips.

Let's Make Sure You're Covered For Black Friday / Cyber Monday Navigating BFCM can be very challenging. From figuring out what you can offer to setting up the infrastructure to run it, to marketing the event itself, there’s a lot to figure out! Not to mention that this is one of the most competitive marketing events of the entire year. This simple quiz asks the key questions necessary to understand if your website and marketing are prepared for BFCM. In no time, we’ll help identify any areas that you may need to shore up so you’re covered when BFCM starts. The Quiz Covers: What To Include (And Delete!) From Your Landing Page How To Assess Your Mobile Friendliness How Many Emails Your Should Be Sending Important Tactics For Building Your Email List Advertising Strategies That Work The Role Social Proof Should Play On Your Page Customer Support Must-Haves Timing Your Campaign For Maximum Results Discount Strategies That Work ... And More! Click Here To Take Th

Join us on October 31st at 11:00am for this fast-paced session packed with actionable strategies you can implement between now and the end of the year! Jennie Gilbert, cofounder of RedChirp, and Susan DeMatei, President of WineGlass Marketing, will be joined by a special guest from Gloria Ferrer to share real-world techniques for driving sales, engaging customers, and improving margins in what’s left of the critical OND season. This webinar will cover: Promotion ideas to stand out this busy BFCM season Highly targeted micro-promotions for the home stretch of 2024 Best practices for holiday gifting And bonus tips to increase winery visits and improve shipments Make the most of the busiest time of the year with practical, fast, and easy-to-implement ideas. Register Now Speakers Jennie Gilbert, Red ChirpSusan DeMatei, WineGlass MarketingSpecial Guest Natalie Morgan at Gloria Ferrer Wines

Happy Holidays from VinterActive For better or worse, 2023 was a stunning year for DTC wineries. Since so much has already been written about our challenges, we're spreading holiday cheer by focusing on the most positive trends we saw in 2023.  Topping our list is SMS wine marketing. Why?  Because wine consumers and merchants love it.  And since most wineries haven't tried SMS, text messaging is one of the few affordable marketing moves DTC merchants can make in 2024. If you crave DTC marketing data this holiday season, savor these sweet treats published by Klaviyo, Silicon Valley Bank, SimpleTexting, Text Request, and VinterActive in 2023. 2023 SMS Wine Marketing Report Card > SMS is now the #1 way to engage every generation of consumers > 80% of consumers opted-in to receive business texts in 2023 > 53% of consumers want to send texts to their favorite brands > 45% of consumers purchased after receiving a business text in 2023

It’s mid-November, which means Black Friday is almost here. And since today eCommerce sales make up 21% of global retail sales, Cyber Monday is equally essential. (In fact, most retail bloggers refer to the entire weekend as one unpronounceable acronym: BFCM).  According to research by Future Publishing, 76% of US consumers will shop BFCM this year, and 56% will shop only online. Thus, the BFCM period represents an undeniable opportunity to get wine sales messages out via email to capture those shoppers. This blog reviews how to maximize email marketing to increase conversions and bring people to your websites. 1. Send Emails Early What makes BFCM so unusual is that people plan their shopping much like a vacation: They check for deals and plan store visits in advance. This type of “appointment shopping” is predicated on the assumption that they know what products are included in the sales ahead of time. So don’t think you can send an email on Wednesday befo