A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t about branding. It was about structure. Most winery websites aren’t broken, but they aren’t built as decision environments either. Calls to action are unclear, revenue pathways are buried, shipping surprises appear late, and wine club often lives in isolation instead of throughout the buying journey. After auditing winery sites across regions and production sizes, the pattern is consistent: performance is constrained by friction, not effort. Most wineries don’t have a traffic problem. They have a conversion architecture problem. Before increasing ad spend or launching another promotion, run a winery website audit — on your phone. Start at the homepage and move t

Picturesque Vineyard Estate in Dry Creek Valley for Sale Imagine owning a vineyard estate framed by rolling hills and sun‑soaked vines in Dry Creek Valley—now available for acquisition. This turnkey property offers an ideal blend of scenic beauty, premium appellation value, and ready‑to‑go infrastructure—positioning you for launch or expansion with minimal delay. With harvest winding down, this is the perfect moment to act, securing your estate before the new vintage begins and the market shifts. Explore the listing now to stake your claim in one of Sonoma County’s most prestigious wine regions. View Listing Explore by Category Grapes Bulk Wine Shiners Production Vineyard Real Estate Services Have wine industry goods or services to sell? Post on the WIN Marketplace and reach thousands of wine industry professionals looking for what you offer. Use promo code WINTER2025 to get 100% off your next listing. Grapes Award Winning Cabernet Sauvignon Grapes for Sale

Vineyard Removal, Development & Management Services Available Need to clear an old vineyard, replant, or manage ongoing site development? Our full-service team handles everything from vineyard removal to soil prep, layout design, project management, and long-term maintenance. With decades of viticulture experience and attention to detail, we help you transform land into productive vineyard with confidence. Explore the listing to see how our offering can put your next vineyard project on track. View Listing Explore by Category Grapes Bulk Wine Shiners Production Vineyard Real Estate Services Have wine industry goods or services to sell? Post on the WIN Marketplace and reach thousands of wine industry professionals looking for what you offer. Use promo code HARVEST2025 to get 100% off your next listing. Grapes Award Winning Cabernet Sauvignon Grapes for Sale High Altitude Tempranillo Grapes Mokelumne River AVA - Prothero Vineyard Syrah Need Grapes? Ciatti Has You Covered Shi

Custom Crush + AP Space Available – Turnkey Winemaking in Paso Robles Located just off Highway 46 West in Paso Robles, Fortress Custom Crush is now accepting clients for the 2025 harvest, offering turnkey winemaking services scalable from 1 to 200+ tons. Benefit from top-tier equipment such as Puleo bladder presses, Carlsen destemmers, jacketed stainless tanks, and concrete/oak fermenters, backed by full lab services, Vintrace compliance tracking, and a sustainability-driven philosophy. Led by acclaimed winemaker Jeremy Leffert, whose team has crafted over 48 wines scoring 94+ points, the facility delivers high-touch expertise, AP support, and access to The Anderson, a collaborative tasting and events venue. Whether launching a label or ramping up production, Fortress provides the precision, partnership, and flexibility to bring your winemaking vision to life, reserve your space now before harvest capacity fills. View Listing Explore by Category Grapes Bulk Wine Shiners Pr

The labelling industry is no stranger to change. Each year, new regulations emerge that impact how businesses package and label their products. These changes often stem from government updates, industry standards, and consumer expectations for transparency and safety. For 2025, several key regulatory updates will require businesses to adapt their labelling practices to ensure compliance and maintain consumer trust. In this article, we’ll explore the upcoming regulatory changes, why they matter, and how your business can stay ahead of the curve. From ingredient transparency to sustainability requirements, here’s everything manufacturers need to know to navigate labelling regulations in 2025. Why Regulatory Compliance in Labelling Matters Labels play a critical role in product communication. They inform consumers about what’s inside the packaging, how to use the product safely, and whether it aligns with their values (e.g., organic, cruelty-free). Regulatory compliance

WHAT YOU NEED TO KNOW  As we passed the end of January, were you prepared for the changes happening in the email marketing realm, courtesy of the giants Google and Yahoo? These email overlords have a set of new deliverability standards that you MUST have adhered to as of February 1st, or risk being silenced. If you’re using or delivering to Gmail, Google Workspace, Yahoo, Yahoo Business Email, or AOL, you’re on the list. Google and Yahoo command a whopping 2 billion active users collectively, and thirty percent of the world’s daily email traffic flows through Gmail. So pretty much everyone’s invited to this party, and not attending could land you in spam folders, so pay attention. But worry not, you have WGM nerds in your corner. We have broken down the requirements for you to forward to your internal tech chick/dude. (Or if you are lacking one, we can handle it for you.) Read on for the 411. The new guidelines: 1. EMAIL MARKETERS MUST AUTHENTICATE THEIR E

Mitroff Consulting & Associates has been retained to conduct a search for several finance positions including Controller, Tax positions and Audit positions. To see more details and to apply, go here: https://www.wineindustry.jobs/employers/117702-mitroff-consulting  

There could be oil, water or even potentially harmful microorganisms in your compressed air - and you may not even know it. Here are a few compressed air testing options that we have available: Basic Testing. Customers can purchase a simple, disposable detection device for measuring oil aerosol in compressed air. This simply alerts you if aerosol is present in your compressed air. Find these devices for purchase here. Simple Lab Testing. A kit is available to order which will allow you to take a small air sample and send it to a laboratory for air testing. The analysis would provide results on the levels of oxygen, water vapor, VHC, nitric oxide, methane, dew point, and many other contaminants. Please note that this test does not include microorganisms testing. You can find these kits here. Professional Testing. This will involve a technician or trained auditor visiting the facility and taking a small air sample, which will then be sent off to a laboratory. Air testing is also pa

Atlas Copco Compressors is pleased to announce a new distributor agreement with Hoffman & Hoffman for Atlas Copco’s complete range of industrial process cooling systems. Hoffman & Hoffman will represent the product line exclusively across South Carolina, North Carolina, Virginia, and Tennessee. The product and application experts from Hoffman & Hoffman will work with the dedicated Atlas Copco process cooling team to provide an unrivaled experience for customers. Atlas Copco launched into the industrial cooling space in 2020, bringing their own innovation stamp to the market, particularly when it comes to connected controllers, advanced monitoring and diagnostics, and full-service packages for a range of industrial equipment. The Elektronikon® Mk5 Touch controller is one key feature, putting control at the user’s fingertips. Additionally, SMARTLINK 24/7 monitoring and diagnostics is available as part of the chiller’s total package.  The first prod

With the start of the new year, it is time to dust off the employee handbook, review your policies and procedures, and make sure they comply with all the new laws, regulations, and interpretations that have either already gone into effect or will in early 2023. Below, we have identified our “top 10” changes. Please keep in mind there were hundreds of laws, regulations, and changes implemented at the local, state, and federal levels throughout 2022.  So, if you need a handbook/COVID-19 policy review or have any questions, please call. 1. California and Local Minimum Wage Raised – In addition to the gradual increase to minimum wage that has been in effect under California law, several Sonoma County cities have increased minimum wage beyond that required by the state. Below is a table that describes the state and local city requirements: Locality Effective Date Employers With 26 Or More Employees Employers With Less Than 26 Employees California 1/1/2023 $15.5