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Sonoma County WinegrowersSonoma County Winegrowers
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The 2025 Global Old Vine Conference: Meeting of the Minds will come to Sonoma County on November 1, in partnership with Zinfandel Advocates and Producers, commonly known as ZAP. A non-profit organization, the Old Vine Conference’s aim is to create a new global category of wine from heritage vineyards around the world.
October 22, 2025
The 2025 Global Old Vine Conference: Meeting of the Minds will come to Sonoma County on November 1, in partnership with Zinfandel Advocates and Producers, commonly known as ZAP. A non-profit organization, the Old Vine Conference’s aim is to create a new global category of wine from heritage vineyards around the world.

The 2025 Old Vine Conference comes to Sonoma County, celebrating old vines with seminars, tastings, field trips, and global wine leaders dedicated to preserving heritage vineyards.

Old Vine ConferenceZAPZinfandel Advocates and Producers
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Wine Industry AdvisorWine Industry Advisor
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“ZAP is proud to help lead this first-of-its-kind collaboration in California,” says Rebecca Robinson, executive director of Zinfandel Advocates & Producers (ZAP). “Together with The Old Vine Conference, we’re curating vineyard visits, tastings and discussions that will include the world’s leading voices in heritage viticulture, and visiting some of the many wine regions in California where old vines thrive. For anyone engaged in their marketing, cultivation or preservation, this is a must-attend event.”
October 13, 2025
“ZAP is proud to help lead this first-of-its-kind collaboration in California,” says Rebecca Robinson, executive director of Zinfandel Advocates & Producers (ZAP). “Together with The Old Vine Conference, we’re curating vineyard visits, tastings and discussions that will include the world’s leading voices in heritage viticulture, and visiting some of the many wine regions in California where old vines thrive. For anyone engaged in their marketing, cultivation or preservation, this is a must-attend event.”

The 2025 Global Old Vine Conference offers attendees countless networking and learning opportunities.   By Alexandra Russell Every vineyard has a story to tell: site history, soil makeup, rootstock and clonal [...]
The Old Vine Conference
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Wine Industry AdvisorWine Industry Advisor
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Today's #winebiz news for #wineindustry professionals...
October 17, 2024
Today's #winebiz news for #wineindustry professionals...

In a pioneering partnership, the prestigious Old Vine Conference (OVC) is teaming up with Zinfandel Advocates & Producers (ZAP) and other notable organizations including California Wines, Lodi Wines and the Historic Vineyard Society to host an extraordinary event series from October 31 to November 4, 2025 in Northern California...

2025 Old Vine ConferenceZinfandel Advocates & ProducersWine InstituteCome Over OctoberCD & PowerWine Business InstituteNapa Valley VintnersThe Association of African American VintnersPala WinerySonoma County WinegrowersAperture CellarsDomaine BousquetGracianna WineryLawrence Wine EstatesLexusGuala ClosuresFort SystemsHeffernan Insurance BrokersLiftParts UnlimitedwsetPiper-HeidsieckRosa Fierro Cellars
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Wine Industry AdvisorWine Industry Advisor
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Today's #winebiz news for #wineindustry professionals...
October 1, 2024
Today's #winebiz news for #wineindustry professionals...

These proceeds will continue to fund SCVF Community Grants for nonprofit organizations in the areas of education & literacy, health & human services, the environment, and arts & culture as well as the Emergency Relief Fund...

5forestsCalifornia Grape Rootstock CommissionCline CellarsCome Over OctoberDirect to Consumer Wine SymposiumFlying Goat CellarsHello SunshineMake A MarkNext Generation ViticultureSaratoga WineryScott LaboratoriesSilicon Valley BankSommeliers Choice AwardsSonoma County Vintners FoundationTreasury Wine EstatesTurrentine BrokerageVara Winery & DistilleryvinSuiteWaitroseWine Business InstituteWine School of PhiladelphiaWines of ChileZinfandel Advocates and Producers
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Wine Industry AdvisorWine Industry Advisor
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Zinfandel Advocates & Producers (ZAP) has launched Zinfandel Live to tell the Zinfandel story in six, short entertaining episodes beginning July 27 on the ZAP YouTube channel...
August 1, 2023
Zinfandel Advocates & Producers (ZAP) has launched Zinfandel Live to tell the Zinfandel story in six, short entertaining episodes beginning July 27 on the ZAP YouTube channel...

Six Episodes: Hosted by Leslie Sbrocco, Television Host and Wine Expert Rough & Ready, CA (August 1, 2023) Zinfandel Advocates &

Zinfandel Advocates & Producers
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Wine Industry AdvisorWine Industry Advisor
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Rebecca Robinson, Executive Director of Zinfandel Advocates and Producers (ZAP) has been short-listed as a nominee by the international Old Vine Conference to receive the organization’s Old Vine Hero Award...
March 7, 2023
Rebecca Robinson, Executive Director of Zinfandel Advocates and Producers (ZAP) has been short-listed as a nominee by the international Old Vine Conference to receive the organization’s Old Vine Hero Award...

Rough and Ready, California (March 6, 2023) Rebecca Robinson, Executive Director of Zinfandel Advocates and Producers (ZAP) has been short-listed as a

Zinfandel Advocates and ProducersRebecca Robinson
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