As the wine industry reels following a string of economic setbacks, it has been hoping for a rebound. Conversations swirl around whether the sales decline is slowing or if a portfolio realignment to focus on premium wines could reposition the brand for success among consumers who are drinking less. Cure-alls for capturing the Gen Z and Millennial consumer abound, along with Instagrammable images of happy young women in hats. Technological innovation thrives, bringing solutions and automating processes from weeding to bottling and streamlining online direct-to-consumer sales. Almost all the worries are real, and experimentation is essential. But, in the end, wine is a nuts and bolts business. Winery owners tally up the costs and the sales revenue at the end of the harvest season and set about readjusting as necessary. Lately, the costs have been outstripping the profits at a greater rate than ever. It’s why we see dead vines and bare earth where vineyards were thriving yesterday a

Keeping up with industry news and trends is one of the most underrated disciplines in beverage alcohol. It’s a frightening habit, admittedly — slowing down long enough to read or at least skim several articles every day when the return on investment takes months or years to materialize.  When sales are down, it’s human nature to scrounge for the fastest wins available. In our desperation to keep the lights on, we abandon most eagerly the very practices that would lead to longevity and profitability for our business. The inconvenient timing of these insights — namely, that the best articles and industry reports tend to circulate precisely when everyone has checked out for the holidays —only intensifies the competitive advantage up for grabs by those who are paying attention. An up-to-date understanding of consumer preferences and behavior can inform our production, focus our messaging, and align sales & marketing so that everything from tasting ro

Afternoon Brief: Sonoma County Vintners Announces “Wine Is Us” Campaign Promoting Positive Benefits of Wine

Sonoma County Vintners (SCV) is excited to announce their new Wine Is Us multimedia campaign as part of their ongoing efforts to advocate for and promote Sonoma County wines to the world...

Tune into Up + Adam to hear Vineyard Team Executive Director, Beth Vukmanic, talk all-things Scholarship! LISTEN IN "...We have an inspiring conversation with Beth Vukmanic from the Vineyard Team, an organization dedicated to promoting sustainable farming practices and supporting the education of vineyard and farm worker families. Beth talks about their impactful scholarship program, now in collaboration with Must Charities, which helps young men and women, often the first in their families to attend college, by providing financial aid and mentorship. This program supports students whether they're pursuing a four-year degree, a two-year degree, or vocational training, setting them up for success. For more information on their initiatives and how they're making a difference, visit the Vineyard Team Website (https://www.vineyardteam.org)."

TricorBraun WinePak is honored to have sponsored the Excellence in Sustainability award at the 2024 Women in Wine event. The North Bay Business Journal’s annual Women in Wine Awards celebrated the achievements of female winemakers and wine industry professionals in the North Bay. Congratulations to the two winners of the 2024 Excellence in Sustainability Award- Sarah Wuethrich from Maggy Hawk & Windracer Wines and Chris Kajani from Bouchaine Vineyards! As a major provider of bottles to the wine industry, TricorBraun WinePak offers the most environmentally friendly packaging solutions from partners who actively invest in efforts to reduce their carbon footprint.

LISTEN IN Businesses are vital contributors to the communities they serve. Beyond stimulating the economy and creating jobs, many business owners go the extra mile by creating a meaningful philanthropy program. Their efforts profoundly impact facets of the community that need support the most. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Meaningful corporate social responsibility (CSR) strategies give businesses the opportunity to connect with community members, improve company culture, and cultivate consumer trust, all while doing good for causes they believe in. This week’s Marketing Tip tells the Sustainable Story of how Oso Libre

Entry by May 20th to take advantage of the  Early Entry Discount (extended by 1 full week)   International Women’s Wine Competition, judged entirely by wine industry professional women. NOTE *** This competition is not limited to Women Winemakers! We encourage and welcome ALL Wineries to enter Enter Here   Congratulations Best of the Best 2023 New Clairvaux Vineyard Petite Sirah Poor Souls Block 2020   ENTRY DEADLINE: MAY 30th (extended) Competition Judging: June 11th - 12th Wine Shipments Due: June 3rd $10 Discount for Early Entry (May 20th) - Plus - $5 Discount or Entry Online. (enter online below) Shipping Labels  Enter Online   Paper Entry Form  Award for Best Woman Winemaker Congratulations on having a woman winemaker at your winery! We would love for you to send us an email to register her at the time of entry. At our competition, we judge wines based on their own merit, regardless of the gender of