For most wineries, marketing still follows a familiar path: email campaigns, wine clubs, tasting room experiences, and social media. These channels continue to drive direct-to-consumer sales, but they are also becoming increasingly saturated. Reaching new customers often requires more content, more spend, and more competition for the same audience. At the same time, another force is shaping consumer behavior at scale—film and television. A single streaming series can influence travel, dining, fashion, and brand awareness almost overnight. Within those moments, wine is already present. It appears in dinner scenes, celebrations, restaurants, and quiet evenings at home, serving as a natural extension of lifestyle and hospitality. Historically, however, the bottles used on screen have rarely represented real wineries. That is beginning to change. Wine product placement is emerging as a viable and strategic marketing channel for wineries looking to expand beyond traditional touchpoin

In this episode of the WIN Insider Series, George Christie sits down with Alison Crowe, Vice President of Winemaking and Partner at Plata Wine Partners, to explore her remarkable journey through the wine industry. From her early days growing up in California’s Central Coast to studying viticulture and enology at UC Davis, Alison shares how curiosity, hands-on experience, and a willingness to take risks shaped her career across roles at Chalone Vineyard, Curtis Winery, and Bonny Doon Vineyard. She also reflects on authoring The Winemaker’s Answer Book and how translating complex winemaking concepts into practical insights has been a common thread in her work. Alison offers a candid look at today’s wine landscape, from the collaborative, client-focused model at Plata Wine Partners to the broader challenges facing the industry, including shifting consumer preferences and increased competition. She discusses the importance of making wine more approachable, the need for

Who are the women behind your favorite wines?     Please tag the dedicated women that make your winery what it is, let's cheers to them! 🥂    From the vineyard to the cellar to selling the bottle, women's expertise, passions and contributions impact the industry every day. We celebrate you!   Your browser does not support HTML5 video.

At Copper Peak Logistics, our strength comes not just from the work we do, but from the people who show up every day committed to excellence. This Women’s History Month, we are proud to recognize four women whose leadership has helped shape Copper Peak into the company it is today: Stacey Heuer, Merilee Anderson, Katiria “Kay” Rodriguez, and Heidi Grooms. Together, these four leaders represent 64 years of dedication working for the Lane Family. Their collective experience, leadership styles, and commitment to meaningful relationships have been instrumental in building the culture, standards, and reputation that define Copper Peak. While each of them leads in different areas of the organization, they share a common belief: great logistics isn’t just about moving product. It’s about people, partnerships, and the responsibility of representing our winery partners with care and precision. Leadership Rooted in Experience and Passion Each of these women brings

When we opened the doors at Copper Peak Logistics back in 2007, we set out to build more than a logistics company for the wine industry. We set out to build a partnership driven logistics company rooted in precision, accountability, and long-term relationships. What we’ve built over the past 19 years has been shaped in meaningful and lasting ways by the women of Copper Peak. In an industry that has historically been male dominated, the women on our team have helped define who we are. They are our operators, leaders, problem solvers, partners, and the crafters of our company culture. They oversee inventory with meticulous attention to detail. They guide clients through complex compliance requirements. They manage teams, strengthen vendor partnerships, support our financial integrity, and ensure that every shipment reflects the high standards we hold ourselves to. They do this not for recognition, but because excellence matters. At Copper Peak, partnership has always been at t

A Full House at Emeritus Wine business professionals gather to network, sip, and hear from Jeff Clark  Last week at Emeritus Vineyards, wine business professionals gathered for a sold-out event to discuss one of the most pressing topics in today’s market: access to capital and financing strategies.   The conversation?  Candid.  Insightful.  Practical. The networking?  Focused.  Engaged.  Productive. This wasn’t surface-level discussion - it was real dialogue about the decisions shaping wineries and wine businesses right now.  The Wine Business Group  This is the Wine Business Group, run by AWG Wine Advisors and Women for WineSense. We are a collaborative network for anyone interested in wine business. Each quarter, we get together to discuss the latest industry trends, tackle emerging business topics, and build valuable connections.  AWG Wine Advisors’ Next Event  Welcome to AWG Wine Advisors' firs

February 10, 2026 (Napa / Sonoma, CA) — On Wednesday, March 4, 2026, from 3:00 – 5:30 p.m., the Winemaking & Viticulture Roundtable of the Napa-Sonoma chapter of Women for WineSense (WWS) will host a timely proprietary technical presentation, “Vintage 2025 ETS Insights and New Tech Updates for Red Blotch and Smoke Taint.“ The event opens with a networking wine mingle at Crocker & Starr followed by a behind-the-scenes production tour and an engaging technical viticulture and winemaking research presentation and discussion with guest experts from ETS Labs research scientists Dr. Rich DeScenzo and Dr. Eric Hervé. This presentation will focus on actionable information to help winemaking and viticulture attendees get a strategic first look at vintage 2025 overall, plus the latest technological updates related to Red Blotch disease and smoke taint.  Attendees will hear this first synthesis of proprietary 2025 data and the additional research,

YOU'RE INVITED! Wine Business Group Roundtable This month, join AWG Wine Advisors and Women for WineSense at Emeritus Vineyards to enjoy complimentary wine, snack on hors d'oeuvres, discuss trending industry topics, network, and hear from this meeting's guest speaker, Jeff Clark! WHEN: February 19th 4 - 6pm WHERE: Emeritus Vineyards Sebastopol, CA MEET THE SPEAKER Jeff Clark is a commercial and private banking veteran with extensive lending experience to the wine/beer/spirits industry nationwide, ranging from small, family operations to publicly traded companies.  His company, Bear Republic Capital, provides debt and equity sources from a broad network of providers.  As a speaker, Jeff has presented at various organizations, including CalCPA, the American Craft Spirits Association, and the Craft Beverage Expo.