For most wineries, marketing still follows a familiar path: email campaigns, wine clubs, tasting room experiences, and social media. These channels continue to drive direct-to-consumer sales, but they are also becoming increasingly saturated. Reaching new customers often requires more content, more spend, and more competition for the same audience. At the same time, another force is shaping consumer behavior at scale—film and television. A single streaming series can influence travel, dining, fashion, and brand awareness almost overnight. Within those moments, wine is already present. It appears in dinner scenes, celebrations, restaurants, and quiet evenings at home, serving as a natural extension of lifestyle and hospitality. Historically, however, the bottles used on screen have rarely represented real wineries. That is beginning to change. Wine product placement is emerging as a viable and strategic marketing channel for wineries looking to expand beyond traditional touchpoin

At Copper Peak Logistics, our strength comes not just from the work we do, but from the people who show up every day committed to excellence. This Women’s History Month, we are proud to recognize four women whose leadership has helped shape Copper Peak into the company it is today: Stacey Heuer, Merilee Anderson, Katiria “Kay” Rodriguez, and Heidi Grooms. Together, these four leaders represent 64 years of dedication working for the Lane Family. Their collective experience, leadership styles, and commitment to meaningful relationships have been instrumental in building the culture, standards, and reputation that define Copper Peak. While each of them leads in different areas of the organization, they share a common belief: great logistics isn’t just about moving product. It’s about people, partnerships, and the responsibility of representing our winery partners with care and precision. Leadership Rooted in Experience and Passion Each of these women brings

When we opened the doors at Copper Peak Logistics back in 2007, we set out to build more than a logistics company for the wine industry. We set out to build a partnership driven logistics company rooted in precision, accountability, and long-term relationships. What we’ve built over the past 19 years has been shaped in meaningful and lasting ways by the women of Copper Peak. In an industry that has historically been male dominated, the women on our team have helped define who we are. They are our operators, leaders, problem solvers, partners, and the crafters of our company culture. They oversee inventory with meticulous attention to detail. They guide clients through complex compliance requirements. They manage teams, strengthen vendor partnerships, support our financial integrity, and ensure that every shipment reflects the high standards we hold ourselves to. They do this not for recognition, but because excellence matters. At Copper Peak, partnership has always been at t

YOU'RE INVITED! Wine Business Group Roundtable This month, join AWG Wine Advisors and Women for WineSense at Emeritus Vineyards to enjoy complimentary wine, snack on hors d'oeuvres, discuss trending industry topics, network, and hear from this meeting's guest speaker, Jeff Clark! WHEN: February 19th 4 - 6pm WHERE: Emeritus Vineyards Sebastopol, CA MEET THE SPEAKER Jeff Clark is a commercial and private banking veteran with extensive lending experience to the wine/beer/spirits industry nationwide, ranging from small, family operations to publicly traded companies.  His company, Bear Republic Capital, provides debt and equity sources from a broad network of providers.  As a speaker, Jeff has presented at various organizations, including CalCPA, the American Craft Spirits Association, and the Craft Beverage Expo. 

SAVE THE DATE Wine Business Group Roundtable   It's that time again!  Please join AWG Wine Advisors and Women for WineSense for our next Wine Business Group Roundtable.  Date and time below with more details coming soon! Thursday, February 19, 2026 4 - 6 PM Venue and speaker TBA

Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than labels , it can still convey a lot of information to the consumer and increase brand standout in-store. Purchasing wine is seen as having a high level of risk. People don’t want to risk purchasing wines that result in poor wine quality, financial risk, or social embarrassment. Therefore,  consumers search for information when browsing in-store to lower risk: price, varietal, region, brand/winery, or in-store recommendation. The majority of people who aren’t particularly interested in wine conduct their informational searching in-store and rely primarily on visual cues. A customer is more likely to buy wine if they recognize the brand name or have already tried it. Factors like

As the wine industry reels following a string of economic setbacks, it has been hoping for a rebound. Conversations swirl around whether the sales decline is slowing or if a portfolio realignment to focus on premium wines could reposition the brand for success among consumers who are drinking less. Cure-alls for capturing the Gen Z and Millennial consumer abound, along with Instagrammable images of happy young women in hats. Technological innovation thrives, bringing solutions and automating processes from weeding to bottling and streamlining online direct-to-consumer sales. Almost all the worries are real, and experimentation is essential. But, in the end, wine is a nuts and bolts business. Winery owners tally up the costs and the sales revenue at the end of the harvest season and set about readjusting as necessary. Lately, the costs have been outstripping the profits at a greater rate than ever. It’s why we see dead vines and bare earth where vineyards were thriving yesterday a

2025 Sunset Magazine International Wine Competition Announces Call for Entries  Santa Rosa, Calif., (March 20, 2025) — Sunset Magazine, the leading media brand of the Western lifestyle, announced today its call for entries in the 2025 Sunset International Wine Competition. Established in 2012, the Sunset International Wine Competition was the most successful launch of a wine competition in U.S. history.  Winning producers will be featured in a Fall release of a Wine Special non-print, digital edition with supporting microsite. Promotions for the Wine Award Special Issue will be placed in sunset.com, Sunset eNewsletters and Sunset social sites. The edition will be promoted and available for 12 months up until the 2026 Wine Competition Awards winners are announced. Wine & Spirit Competitions Management & Productions (WSCM&P) will manage the competition.  “When you combine the reputation and influence of Sunset with the most experienced wine ju

Keeping up with industry news and trends is one of the most underrated disciplines in beverage alcohol. It’s a frightening habit, admittedly — slowing down long enough to read or at least skim several articles every day when the return on investment takes months or years to materialize.  When sales are down, it’s human nature to scrounge for the fastest wins available. In our desperation to keep the lights on, we abandon most eagerly the very practices that would lead to longevity and profitability for our business. The inconvenient timing of these insights — namely, that the best articles and industry reports tend to circulate precisely when everyone has checked out for the holidays —only intensifies the competitive advantage up for grabs by those who are paying attention. An up-to-date understanding of consumer preferences and behavior can inform our production, focus our messaging, and align sales & marketing so that everything from tasting ro

One of the larger industry trends reflected here at LibDib is the proliferation of craft tequila and mezcal brands. These brands have amazing stories behind them and we love supporting small importers and distilleries. So do our retail, bar and restaurant customers throughout our 15 states.   Here’s a sample of a few of the most amazing craft tequila and mezcal brands: Black Sheep Tequila: For spirits connoisseurs craving a taste for something new, yet extraordinarily steeped in tradition, Black Sheep Tequila provides a line of tequilas produced entirely from the labor-intensive, centuries-old, hands-on process. This tequila is sourced from only the highest-quality 100 percent Weber Blue Agave and is traditionally handcrafted to create the perfect balance of flavors. Additive free, Black Sheep shares clean unique styles of tequila, including the famous Still Strength Aged 15 Year Extra Añejo, Barrel Strength Extra Añejo, Extra Añejo, Añejo, Reposa