Transport your customers into the enchanting world of winemaking and cider production through immersive virtual reality experiences. How to do this: create virtual tours that allow visitors to explore your vineyards or orchards, witness the production process, and even participate in virtual tastings. VR experiences provide a novel way to engage with consumers. 1. Virtual Vineyard or Orchard Tours Invite your customers on a virtual journey through your vineyards or orchards. Through VR headsets or even smartphone apps, they can explore landscapes, wander between rows of vines or trees, and admire breathtaking vistas. Incorporate interactive elements such as informational hotspots or guided narrations to provide educational insights about the terroir, varieties, or cultivation practices. By virtually transporting the audience to the heart of your winery or cidery, you can create a sense of connection and intrigue. 2. Immersive Production Process Take customers behind-the-scenes with a

Afternoon Brief, April 19th

For Some Pacific Northwest Winemakers, AVA Wine Labels Are a Challenge: The number of bonded wineries in the United States has increased exponentially over the last four decades. With that growth has come a dramatic rise in designated American Viticultural Areas (AVAs), or appellations of origin, followed by smaller sub-AVAs to differentiate diverse grape-growing regions within them...

What it means to winegrapes and what we can do about it I'm not an expert in climatology, and I’ll bet most of you are not either. That is why I listen to experts on the subject of climate change. I concluded, long ago, that not only is it real, but humankind has played a large part in the most recent and dramatic changes in weather patterns and weather-related events. I’d like to avoid politics in this viticulture column, but I find it painful to hear that deniers are still out there. Sure, there are some scientists that deny anthropogenic causes for climate change, but they represent only a tiny minority of scientists who have seen enough evidence supporting man-made climate change. In fact, many of the scientists being touted by climate change deniers are not climate scientists at all—some are not true scientists at all. What struck me and made me a believer many years ago, was the dramatic spike in atmospheric CO2 concentration over the last several decades