Facebook/Meta: Turning Fans into Wine Club Members Expanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet powerful tools for wine club growth: Facebook. While platforms like TikTok and Instagram often grab attention, Facebook remains one of the most effective drivers of wine club engagement and conversion when paired with Meta’s advanced targeting and advertising tools. With 72% of wine consumers aged 35–65 actively using Facebook, this is not just a social network—it’s an opportunity to build real relationships, deepen loyalty, and guide new members into your wine club. Yet most wineries still treat Facebook as a newsfeed instead of a growth engine. Sporadic posts, static bottle shots, and low engagement can’t compete with a thoughtful strategy that uses Facebook the way it was meant to be used: to connect, converse, and convert. Let’s explore how to turn Facebook into a true wine club acquisition chann

As Q1 closes, emerging trends in marketing technology are pointing to one consistent theme: intentionality. According to a recent Angelsmith report, successful wineries are trimming the fat from their messages and focusing on clarity, relevance, and timing—especially in how they use email, social media, and SMS. Email campaigns are performing best when subject lines are kept to 2–4 words. Mobile-first readers want scannable content, and when paired with a compelling preview text, short headlines can significantly lift open rates. A/B testing is no longer optional—it’s a must-have tactic, even for smaller wine brands. In social media, the rise of short-form video continues. Platforms like Instagram Reels and TikTok reward creators who post content natively within the app. Cross-posted, watermarked videos are seeing reduced reach, so a shift toward platform-specific content is paying off. Additionally, quality is overtaking quantity—engagement is now more ab

February 20th, 2025 — Wineries seeking innovative ways to engage wine lovers and drive DTC sales this spring now have a powerful new tool at their disposal. RedChirp, the wine industry’s leading text messaging platform, is proud to collaborate with best-selling author and wine industry thought leader Karen MacNeil—co-creator of Come Over October and Share & Pair Sundays—to help wineries seamlessly integrate this exciting new movement into their marketing strategies.  On Thursday, February 27th at 10 AM Pacific, Karen MacNeil and RedChirp co-founder Jennie Gilbert will host an exclusive webinar: "New Ways to Engage Wine Lovers: Share & Pair Sundays + Text Message Marketing." Attendees will discover the inspiration behind Share & Pair Sundays and gain access to a suite of new tools designed to make participation effortless for busy DTC teams—including prebuilt bulk message templates, expert SMS marketing strategies, and prov

Every year, Pinterest Predicts drops its trend report, and this year’s insights are bigger than just what’s trending on the platform—they reflect broader cultural shifts that wineries can tap into across their marketing, experiences, and product development. With Pinterest’s track record of predicting trends with 80% accuracy, these insights are worth paying attention to, not just on Pinterest but across platforms like Instagram and TikTok, and even in your tasting room. Here’s how wineries can creatively use these 2025 trends to attract attention, engage audiences, and stay ahead of the curve. Why Pinterest Trends Matter for Wineries Trends aren’t just fleeting moments—they shape what your customers are looking for and how they connect with your brand. Pinterest isn’t just a visual discovery platform; it’s where people go to dream, plan, and shop. With over 500 million monthly users, it’s a massive pool of inspiration.

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t Have to Do It All—Start Small and Stay True to Your Brand Attracting younger wine lovers doesn’t mean you need to overhaul everything or abandon your roots. Instead, consider making a few strategic shifts that align with your brand. Maybe your website keeps the traditional tasting notes, but you have fun with social media. Maybe your weekends are reserved for 21+ reservation-only tastings, but your weekdays are more relaxed and family-friendly. The key is finding what works for you and your audience. Now, let’s dive into some ideas. 1. Flex Your Wine Club Options Your wine club isn’t working for everyone. Sure, your loyal members lov

In today’s digital-first world, the visual appeal of your wine brand can make or break your success in the online marketplace. With e-commerce and social media sales channels, it's crucial for wineries to recognize the critical role that high-quality digital design plays in capturing consumer attention, communicating brand values, and driving conversions. Strong digital visuals are no longer optional—they’re essential. Wine buyers are often drawn to storytelling. Strong visuals, whether it's a vineyard photo at sunset or an elegantly designed infographic, images create an emotional connection that words alone cannot achieve. These assets don’t just represent a product; they communicate a lifestyle and experience that buyers aspire to. But before we can turn your images into digital magic there are things you can do to prepare. 1. Build a Library of Quality Photography and Video Like the saying you can’t make good wine without quality grapes, qual

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

Embrace today's packaging trends to boost next year's wine sales, marketing, and engagement Wine label design is a crucial aspect of winery and wine brand marketing. By 2025, several trends and predictions are likely to shape the effectiveness of these designs in boosting sales. In this article, we explore some of these trends and how wineries can embrace them to stay ahead in the competitive wine market. Also, get bonus printing tips that can help plan for label design success. Short summary The future of wine label design is evolving rapidly, and by 2025, several exciting trends will shape the industry. Sustainable packaging with eco-friendly materials will appeal to environmentally conscious consumers, while advancements in digital printing will allow for personalized and interactive labels. Authentic storytelling through visual elements and sleek, minimalist designs will create strong connections with consumers. Integration of smart technology and augmented reality wi

Embrace today's packaging trends to boost next year's wine sales, marketing, and engagement Wine label design is a crucial aspect of winery and wine brand marketing. By 2025, several trends and predictions are likely to shape the effectiveness of these designs in boosting sales. In this article, we explore some of these trends and how wineries can embrace them to stay ahead in the competitive wine market. Also, get bonus printing tips that can help plan for label design success. Short summary The future of wine label design is evolving rapidly, and by 2025, several exciting trends will shape the industry. Sustainable packaging with eco-friendly materials will appeal to environmentally conscious consumers, while advancements in digital printing will allow for personalized and interactive labels. Authentic storytelling through visual elements and sleek, minimalist designs will create strong connections with consumers. Integration of smart technology and augmented reality will of

The 2023 Videocast is in the books, and what a performance from some of the smartest people in the business who do DTC all day, everyday. Thank you!  Susan DeMatei, President of Wine Glass Marketing,  Andrew Walleck, COO of Wine Access,  Jessica Kogan, Partner of Connect the Dots Collective. What a remarkable collection of talent.  Each panelist shared openly about their views, offering incredible insights and ideas to help the industry and your winery move into the next decade of the business. Some of the highlights: We are approaching the end of the first DTC cycle that began with the Granholm decision, and a new cycle is set to begin. While tasting fees remain high, they can be used as an incentive to attract new consumers to the category. Email marketing will continue to be a part of the DTC trade for the next decade, but SMS text marketing is low-hanging fruit for improved engagement.  The investment in, and emergence of digital marketing and decision-maki