By Leeann Froese, Town Hall Brands Over the past few months, wineries across North America have begun receiving a vague but unsettling notification from Facebook stating that their Page is “not being suggested to other people at the moment.” In many cases, there are no visible violations, no content removals, and no clear explanation. Pages remain live. Accounts remain in good standing. But organic discovery has narrowed. This is not a glitch, and it is not necessarily a punishment. It is a platform decision, and it has real implications for how wineries should approach marketing in 2026. This is not a compliance failure Most wineries encountering this issue are fully compliant with Facebook’s Community Standards. Their content is allowed to exist on the platform. What has changed is recommendation and amplification, which Facebook controls separately under its Terms of Service. In other words, a Page can follow every rule and still be excluded from algorithmic d

In today’s digital-first world, the visual appeal of your wine brand can make or break your success in the online marketplace. With e-commerce and social media sales channels, it's crucial for wineries to recognize the critical role that high-quality digital design plays in capturing consumer attention, communicating brand values, and driving conversions. Strong digital visuals are no longer optional—they’re essential. Wine buyers are often drawn to storytelling. Strong visuals, whether it's a vineyard photo at sunset or an elegantly designed infographic, images create an emotional connection that words alone cannot achieve. These assets don’t just represent a product; they communicate a lifestyle and experience that buyers aspire to. But before we can turn your images into digital magic there are things you can do to prepare. 1. Build a Library of Quality Photography and Video Like the saying you can’t make good wine without quality grapes, qual

Leeann Froese offers thoughts on communicating during this pandemic. The rapidly evolving situation around COVID-19 is unique, and we will be in this experience for some time to come. For the past two weeks, as we work mainly from home, our team has been assisting clients in their difficult communications to their employees, customers, industry, and friends.  What many business owners are stuck with is just how to communicate at this time, and what to say. On one hand, with everyone at home and online, there has never been a better time to capture eyeballs, and on the other, people are filled with anxiety and stress and no one wants to be insensitive.  So what is OK right now? It’s OK to share good news. Companies may be worried that their lighter news is going to be washed over by the wave of coronavirus stories. That’s a legitimate PR concern (more on this below), in the sense that you don’t want to announce soft news stories when the hard news of the day dominates. BUT You w