By the Copper Peak TeamThe OND (holiday) season is fast approaching, and now is the time to lay the groundwork for a smooth, successful holiday shipping experience. At Copper Peak Logistics, our shipping experts have shared their top strategies to help wineries and DTC brands get ahead—before the rush begins. Amanda Castorena and Mike Galvan have pulled together some tips and a checklist to help you stay on track! 1. Finalize Gifting and Kitting Plans Early Corporate gifting and seasonal kits are high-impact, but they require extra components like branded packaging, glassware, and printed collateral. Ordering these items now ensures you won’t face delays later when demand spikes. 2. Lock in Your Shipping Calendar Submit club setup forms and finalize ship dates for the rest of the year. Mondays are already filling up, and blackout dates are creeping in. Build in extra transit time to account for seasonal delays and avoid last-minute surprises. 3. Refresh Your Marketing Mater

9 proven strategies to maximize Your October, November, December revenue  October, November, and December (OND) are the biggest sales months of the year for your business, and if done right, not just for short-term gains. This is your prime window to capture new customers, increase average order value, and build relationships that carry into the new year.  For many beverage alcohol businesses, OND can represent 30–40% of annual sales. The reason? Peak holiday spending meets perfect timing, gatherings, corporate gifting, and a growing preference for wine purchases create a massive opportunity.  The businesses that win the season don’t just survive the rush, they plan ahead, market smart, and execute flawlessly.  1. Start early and build holiday momentum While many of the sales will take place in OND, August and September are nearly the most important months as this is when your planning and preparations take place.  Suggested timeline:  August:

AI Wine Marketing Agents Help Small Brands Innovate The AI revolution has finally come for DTC wine marketers! We’re not talking about creepy 6-fingered hands or generic copy generated at the speed of AI. Today’s AI wine marketing agents combine speed and fluency with expert training to help small teams outperform with better ideas and faster implementation, thanks to the assistance of AI. WHY WORK WITH AN AI MARKETING AGENT? It’s no secret that the majority of direct-to-consumer (DTC) wineries are small brands, lucky to have even a part-time marketing team. Despite working miracles on non-existent budgets, the most challenging part of being a solo DTC wine marketer is often working alone without the benefit of professional colleagues you can brainstorm with. That’s why we built Miri: DTC Wine Marketing Advisor HOW CAN MIRI HELP? Miri’s extensive training includes 20 years of proprietary DTC wine marketing data, focusing on best practices in tast

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t Have to Do It All—Start Small and Stay True to Your Brand Attracting younger wine lovers doesn’t mean you need to overhaul everything or abandon your roots. Instead, consider making a few strategic shifts that align with your brand. Maybe your website keeps the traditional tasting notes, but you have fun with social media. Maybe your weekends are reserved for 21+ reservation-only tastings, but your weekdays are more relaxed and family-friendly. The key is finding what works for you and your audience. Now, let’s dive into some ideas. 1. Flex Your Wine Club Options Your wine club isn’t working for everyone. Sure, your loyal members lov

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

Wine and spirits are often synonymous with celebrations, and there is no shortage of celebrations between November and January. There's a reason this time of year has been dubbed “The holiday season”, after all!  It is the time of year where we go out of our way to gather with friends and family and, unsurprisingly, a time when alcohol sales sky rocket.  According to a new study, the average American consumes 2X the amount of alcoholic drinks over the holidays than any other time of year. In fact, 69 percent of those surveyed said they’re more likely to socialize during this time of year, leading Americans to spend $537 a month on social events including drinks, dinners and parties — more than double that of an average month.  Whether buying gifts for loved ones, or simply wanting to bring their favourite wine to a dinner party, the holiday season is the busiest time of year for alcohol eCommerce and it’s important to capi

    In our analysis of Wine Club Scorecard responses, some surprising trends have emerged. Many wineries are missing crucial strategies that could dramatically boost growth and member engagement. Here are some of the biggest opportunities revealed so far:   1. Tracking Member Churn: A Critical Oversight for Retention Surprisingly, 40% of wineries don’t track their membership churn—the rate at which members leave the club. Without churn data, understanding why members are leaving becomes difficult, making it challenging to take proactive steps to keep members engaged. Tracking churn allows wineries to spot trends, like when members are most likely to leave or what offerings might need improvement. For wineries new to tracking churn, the Wine Club Scorecard offers straightforward steps and retention strategies to reduce attrition and maintain a thriving membership.   2. Offering Flexible Membership Options: Personalization Matters While traditional wine

It's Not Too Late To Make Your Brand Stand Out This Season The holiday season is upon us, and with over 40% of holiday shopping still up for grabs, there’s plenty of opportunity to make this year a success. Here’s how to create marketing that captures attention, boosts sales, and makes your brand memorable during the busiest shopping months of the year. 1. Know Your Audience's Shopping Patterns Holiday shopping is a marathon, not a sprint! While some shoppers start in August, most still buy in November and December. By timing your campaigns and maintaining consistent engagement, you’ll be top of mind for those last-minute shoppers. 2. Offer The Perfect Balance Of Choice And Convenience People crave personalized options but want a hassle-free shopping experience. Offering curated, easy-to-buy gift sets or customizable options can appeal to both the buyer’s convenience and the gift recipient’s unique tastes. 3. Tap Into Emotional Connections Holida

Black Friday is right around the corner, which means consumers are gearing up for their annual shopping extravaganza. It’s a known fact that retailers offer some of the best deals of the year on their products on this day and savvy shoppers are ready and willing to spend to get a piece of the savings pie. Black Friday is one of the busiest shopping days of the year, with American consumers spending $8.9 billion online in 2021, and it's crucial that retailers take the necessary steps to make sure they are prepared. For many businesses, Black Friday planning started months ago, but if last minute planning is more your style, here’s your guide to creating an efficient and effective strategy for a successful Black Friday. Establish your Black Friday Promotions Customers expect good deals on Black Friday but that doesn’t mean you have to offer deals that aren’t feasible for your business just to appease the masses. There are tons of ways you can participate in a

As the busiest time of year for wineries approaches, it’s critical to plan ahead for the holiday season, specifically the OND period (October, November, December). With so many opportunities—Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year's—wineries need to strategically market to capture sales and build lasting customer relationships. Here’s a detailed guide, based on our Holiday Marketing Webinar, to help you create campaigns that will maximize your success this holiday season. Why Holiday Marketing is Critical for Wineries The holiday season often represents the most lucrative time of year for wineries, with up to 30% or more of annual sales generated during OND. This period provides opportunities for increased engagement, new customer acquisition, and deeper loyalty with existing customers. The biggest reason for the spike in holiday sales is the gifting mindset. During the holidays, customers are not only buying for themselves but als