If you’ve been debating whether 2026 is the year to invest in your gifting channel, it’s time to sip on these facts: Wine is inherently giftable — birthdays, holidays, corporate milestones — making it one of the best categories to capitalize on the massive, largely untapped online gifting market. The gifting flywheel drives new customers organically, since every bottle received as a gift is a brand discovery moment that can turn recipients into loyal buyers without spending on ads. Corporate gifting is a massive B2B opportunity that wine brands are perfectly positioned for, but most are still fumbling through manual processes instead of leveraging modern tools. Gifting reduces over-reliance on Q4, capturing year-round occasions like anniversaries, promotions, client gifts, and thank-you gestures to create more predictable revenue. Getting in early is a competitive advantage. Most wine brands haven't modernized their gifting experience yet, so those

The New Year has often been seen as a marketing reset. New goals, new mindsets, new opportunities. However, by the time Q1 arrives, many brands still rely on superficial “New Year, New You” messages that no longer match how consumers actually behave in January, February, and March. In 2026, the opportunity isn’t to shout louder about resolutions—it’s to align your brand with how people are realistically thinking, spending, and socializing in the first quarter. According to multiple consumer studies, roughly 80% of New Year’s resolutions fade by mid-February, yet spending habits, social rituals, and emotional priorities continue well beyond January. That gap is where smart marketing lives. For wine brands, Q1 isn’t about reinventing but staying relevant. The most effective early-year messaging connects with consumers by addressing their desire for connection, value, simplicity, and meaningful experiences that don’t feel indulgent or e

When you’re weighing your irrigation automation options for your next vineyard development project, there are good reasons to consider putting Lumo in from the start. 1. Faster Vine Establishment With Lumo installed, you’re never going to miss irrigations, which is especially important during heat events that can damage young vines. Everything will run automatically according to the schedule you set, even overnight and on weekends and holidays.  You’ll eliminate the risk of under or over-irrigating because you’ll be tracking water volumes at a block level and you’ll receive alerts whenever there’s something up with your irrigation system performance.  Nailing your irrigation upfront is critical to the longevity of your vines, ensuring their roots get properly established and improving the long-term productivity of your vineyard.  With Lumo in from the start, you can be 100% certain your vines are getting the care they need to thr

Dry January is no longer just a health challenge or a new-year reset—it’s a global movement. But here’s the kicker: savvy brands know that real success in the no- and low-alcohol (No/Low) category comes from building momentum well beyond one month. At BevZero, we help our clients turn the buzz of January into a sustainable, year-round beverage strategy using expert product development, cutting-edge dealcoholization services, and full-spectrum beverage solutions. Let’s talk about how. Why Dry January Is Only the Beginning Dry January consistently delivers a spike in consumer interest, online searches, and sales for No/Low products—especially non-alcoholic wines, beers, and spirits. But interest doesn’t flatline in February. In fact, there are multiple high-impact moments throughout the year where brands can meet growing demand: Spring (March – May): Holidays like St. Patricks, Easter, and Mothers Day can be a great time to provide low or no

Dedicated to Protecting Our Clients’ Brands  Wineshipping at the Unified Wine & Grape Symposium At Wineshipping, we believe great wine experiences are defined not just by what’s in the bottle, but by how it reaches its destination. At the Unified Wine & Grape Symposium, we’re showcasing how operational excellence, purpose-built technology, and value-added services come together to support wineries across their logistics needs. Built for the Realities of Winery Operations Wine fulfillment is complex. Seasonality, peak volume swings, special releases, wine clubs, wholesale orders, events, and evolving customer expectations all place demands on winery teams. Wineshipping partners with wineries to simplify those complexities while protecting brand integrity and operational consistency. From temperature-controlled logistics to hands-on operational support, our team works to ensure every shipment reflects the same care and craftsmanship that went into producing

The wine club isn’t dying. It’s being rewritten. Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed. What has changed is the lifestyle of the people in them. In 2026, the strongest force shaping wine club behavior is the Millennial generation — not because they are the only wine buyers, but because the way they live, spend, and subscribe has become the default expectation for everyone else. They are running households, hosting friends, raising families, managing busy schedules, and making more intentional purchasing decisions than any generation before them. That reality is quietly transforming what a wine club needs to be. Why lifestyle now matters more than allocations Wine clubs used to compete on bottles: how many, how rare, how discounted. That’s not how people experience wine anymore. Most members don’t think in terms of allocations or case sizes. They think in terms of how wine fits into their lives &

Year-End Note from the WIN Marketplace The holidays fade like cellar-song, and winter turns the page, While plans take shape and buyers look for what they’ll need… and when. If you’re holding fruit with promise, or bulk that’s ready to pour, Or tools that earned their keep this year and want to work once more, Set them where the industry looks, and let your offering shine, List Grapes, Bulk Wine, Used Equipment, and meet the year in kind. Use code WINTER2025 for a free 90-day listing on the WIN Marketplace, and step into 2026 with something already in motion! Visit Website Explore by Category Grapes Bulk Wine Shiners Production Vineyard Real Estate Services Grapes Need Grapes? Ciatti Has You Covered Shiners Calsecco: Have You Tried It Yet? Now Offering Alcohol Removed Wines! Production Equipment 1/6bbl Kegs - No Term Month-to-Month Rental 2100l 7bar Jacketed Tank 350-Gal Wine Tank 5-Ton Euro Press Defranceschi Incline Conveyor Encore Glass — End o

As the year comes to a close, we’re celebrating the people who make our work possible: our team, our customers, and our partners around the world. Thank you for your collaboration, innovation, and trust throughout the year. Wishing you a joyful holiday season and continued success in the year ahead.

Happy Holidays from all of us at Sonoma County Winegrowers! We hope you're enjoying time with loved ones and send our warmest wishes for a joyful season and a great New Year. Thank you for your continued support—we’re excited for all that 2026 has in store! Cheers!

If peak seasons make or break your operation, you’ve seen how quickly a smooth-running warehouse can get overloaded. Orders pile up, aisles tighten, and your main forklift fleet hits its limit. You need more capacity fast, but you don’t necessarily need more equipment all year long. That’s exactly where a smart short-term rental strategy comes in. With one of the largest material handling rental fleets in the West and dozens of locations spanning across California, Oregon, Washington, Nevada, and Montana, Papé Rents helps businesses add flexible surge capacity without locking up capital in equipment that sits idle once the rush is over. Start with Historical Data Effective seasonal surge planning starts long before the first big order drops. Look at your historical data: Daily order volumes and lines picked Dock-to-stock times Overtime hours Equipment utilization by truck type As you monitor your workflow over time, patterns start to emerge. Maybe ou