Combating declining consumption and tasting room visits is the current pressing priority for small and medium-sized wineries whose primary source of revenue has been direct-to-consumer (DtC) sales. Waiting for the situation to change is no longer an option. Instead, wineries are turning to their existing customers to maximize short-term revenue and draw in new customers to rebuild their base.  This task can seem daunting, but wineries with the vinSUITE integrated DtC software platform have a powerful new tool at hand. The recently released vinSIGHT transforms the sales data automatically collected by vinSUITE into actionable insights. This new predictive analytical platform analyzes the winery’s historical customer behavior patterns and predicts wine club churn with up to 94% confidence, enabling wineries to prevent revenue loss before members cancel. Jimmy Wu, vinSUITE’s President, explains: “By the time wine club churn shows up in standard reports, that revenue is already l

American Canyon, CA – January 17, 2025 – WineDirect Fulfillment, the industry leader in direct-to-consumer (DTC) wine fulfillment, is proud to announce that it has been named Commerce7’s preferred fulfillment partner following Commerce7’s acquisition of WineDirect’s ecommerce services. This partnership marks a new era for wineries, providing the most seamless, technology-driven fulfillment solution available. At the same time, WineDirect Fulfillment is expanding its operational footprint with the opening of a brand-new, 180,000 square foot multi-channel fulfillment center in Paso Robles, California, alongside new DTC fulfillment operations in Dallas, Texas. These strategic expansions solidify WineDirect Fulfillment as the first nationwide, multi-node DTC wine fulfillment provider, ensuring wineries can deliver wine faster and more efficiently to customers across the country. “As Commerce7’s preferred fulfillment partner, we are setting a new in

Affordable text marketing for alcohol merchants – starting @ $19/mo As competition grows, SMS wine marketing continues outperforming all other DTC channels with superior deliverability, precise targeting, higher response, and more consumer engagement for merchants embracing text messaging. That’s why VinterActive built a new 2025 lineup of SMS wine marketing tools, making it easier than ever for alcohol merchants to profit from text messaging with compliant tools starting @ $19/mo.   Meet Our 2025 All-Star Team A perfect way to start building a compliant list of opt-in SMS contacts Great for sending club updates & outbound sales promotions Real-time integration with Vinoshipper, Commerce7, or WineDirect Too busy to manage SMS marketing? Let VinterActive handle the details Starting @ $19/mo Starting @ $39/mo Starting @ $59/mo Starting @ $699/mo VinterActive - Providing the Right Tools for the Job Text marketing for alcohol merchants

Join us for the 2024 Virtual Wine Club Symposium, an expanded two-day event dedicated to exploring the latest trends and strategies in wine club management. This year's symposium features a dynamic lineup of sessions designed to provide actionable insights and innovative solutions for wine club professionals. Don't forget to complete our Wine Club Survey here: https://forms.gle/WPzZVFxBdcxiCUoV7.    Session Highlights: State of the Industry & Survey Results: Kick off the symposium with a comprehensive overview of the current state of the wine industry, featuring key findings from our latest survey. Enhancing Wine Club Experiences: Discover innovative ways to create unforgettable and engaging experiences for your members. Leveraging Wine Club Data: Learn how to harness the power of data to drive growth and optimize your wine club operations with insights from Enolytics and Bergstrom Wines. AI-Powered Marketing: Delve into practical applications of artificial int

—In at the beginning of the DTC revolution, eCELLAR Celebrating Innovation— (CALISTOGA, Calif)—The year 2024 marks the 25th anniversary of the launch of eCELLAR, the Napa Valley-based e-commerce and customer management platform that has delivered numerous innovations during the winery DtC revolution that occurred over the past quarter century. Founded by computer scientist Paul Thienes in 1999, eCELLAR early on took the All-in-One approach to e-commerce platform creation and has not looked back.  Over its 25-year history, eCELLAR has introduced numerous innovations to winery DtC technology including The first domain hosted online store The first 100% web-based Point of Sale system, rather than hard-drive located system The First internal reservations management system for tours and tastings The First PCI-Validated Security system for protecting winery credit card data The first platform allowing wineries to search across 100 data points for customer segmentation

Pulling the lower-the-price lever to gain market share in a highly competitive category such as adult beverages is tempting. But it is not a good idea for all of the following reasons: Erodes profit margins Provides short-term gains at the expense of long-term strategy Reduces ability to invest in innovation Lowers perceived value deterioration Dilutes brand image Puts you in an unsustainable price war Hinders your ability to raise prices later Puts too much pressure on the need to increase the volume So, what should you do instead? We’re so glad you asked! Keep reading. 1) Protect and strengthen your brand equity Brand equity is a brand's value and strength built over time. Preserving brand equity should be your top priority. Every spending decision must be weighed against the potential threat to brand equity.  Another way of thinking about brand equity is “pricing power on the shelf.”  Here are twelve practical ways to strengthen your brand equity: En

San Jose, CA | September 13, 2023  – VinesOS, a leading wine industry software provider, unveiled an all-new Reports Section to the platform this month. This game-changing enhancement is revolutionizing the way wineries analyze and act upon their data. Precision with Filters: The filters provided by VinesOS take data analysis to a whole new level, allowing users to slice and dice their data with unparalleled accuracy. Whether you want to break down information by order type, product category, club releases, or custom date ranges, the advanced filtering capabilities offer the tools needed to analyze the business. Say goodbye to one-size-fits-all reporting and hello to a data-driven approach that's unique to the individual business. Informed Business Decisions: In today's fast-paced, omni-channel environment, making informed decisions is more critical than ever. The new Reports Section empowers users to unlock the full potential of their data, providing deep

Sonoma, Calif., April 4, 2022 — Direct-to-consumer platform Commerce7 continues to invest in its mission to help wineries build better shopping experiences with the acquisition of VineSpring, announced today. VineSpring, founded in 2011, provides innovative subscription and ecommerce technology to help wineries turn one-time customers into recurring members. With the acquisition, Commerce7 adds VineSpring’s stellar customer support team and 560+ clients to its customer-centric platform. “At Commerce7, we continue to push the bar with our platform to provide wineries with the best-in-class customer experience,” says Andrew Kamphuis, president of Commerce7. “We are excited to bring VineSpring’s support team and allocation tools to our company. We will combine VineSpring’s strengths with our customer experience software to offer more value for all wineries through enhanced customer support as well as a more feature rich platform.&rd

The company celebrates the day the industry was changed forever with a new and efficient three tier e-commerce marketplace for all wine and spirits brands  San Jose, CA, March 22, 2022 — LibDib today celebrates the fifth anniversary of the launch of its groundbreaking wholesale alcohol distribution business and e-commerce platform. On March 22, 2017, LibDib forever transformed three-tier distribution when the industry’s first web-based distribution platform went live at 9am PST. Open to all wine and spirits Makers, LibDib has grown significantly over the past five years and now distributes more than 10,000 wines and spirits to Buyers across the U.S. LibDib reaches almost 50% of the U.S. population in nine states, including California, Colorado, Connecticut, Florida, Illinois, Maryland, New York, Texas, and Wisconsin. “The past five years have been an incredible journey,” said LibDib founder and CEO, Cheryl Durzy. “We set out to give ALL brands a path

Customer experience is the number one reason why a consumer chooses a brand. Commerce7’s new Version 2 Point of Sale system is designed to elevate customer experiences by offering tasting room staff easier and faster transactions as well as more data-driven insights into the customer they’re interacting with. Quicker Transactions Speed is important in the tasting room. If it’s a busy day and a winery has a long line of customers, the POS shouldn’t detract from the customer’s experience. With innovations such as “Quick Pay” and a significantly reduced amount of clicks required to complete a purchase, the Version 2 Point of Sale system makes tasting room transactions faster than ever. Better Workflows There are many workflows and tasks tasting room staff need to complete through their POS system aside from just processing transactions. In addition to speeding up the transaction process overall, Commerce7’s Version 2 POS comes with numerous