Afternoon Brief, July 26th

Breakthru Beverage Founder Rocky Wirtz Dies: Rocky Wirtz, co-chairman and founder of US distributor Breakthru Beverage Group and owner of ice hockey team Chicago Blackhawks, has died at the age of 70...

Seismic shifts are rocking wineries’ traditional methods of producing and selling wine. The industry has recognized the vital need to capture the interest of younger consumers to compensate for reduced spending by its older buyer base. Agriculture’s growing acceptance of climate change ― painfully reinforced by increasingly frequent wildfires and droughts ― has led to more sustainable vineyard and winery practices, requiring investments that have sometimes dug deep into budgets. According to Jarod Hernandez, Product Manager for Wine, Spirits, and Beverages at global label materials supplier UPM Raflatac, these shifts also impact wine packaging. “The biggest trends I’m seeing are an increasing commitment to sustainability and the market impact of Millennials and Gen Z,” Hernandez notes, “and these are converging since these consumers may not want to open a 750 ml bottle of wine and leave it open, instead preferring single-use cans or bottles.” A