Appellation Academy: A Place to Grow Your Marketing Skills and Solve Big Problems

Marketing professionals join together for classes, networking and industry discussions    Last week, 30-year wine industry marketing veteran Michael Wangbickler (Balzac Communications) announced Appellation Academy, a place for wine and […]

Down to Zero: Ignoring neo-Prohibitionists Could Prove Dangerous to the Wine Industry

The recently completed Lifestyle, Diet, Wine & Health congress in Toledo, Spain, brought together experts from around the world to acknowledge the threat from neo-Prohibitionists and to begin to decide […]

The Hill Country Wine Symposium was established in 2015 by Texas Hill Country Wineries.  Symposium includes THREE days of seminars, lectures and panel discussions with over 20 sessions in 4 dedicated tracks: Vineyard, Winery, Business & New Vineyard/Winery.  Past speakers have included Tammy Boatright-VingDirect, Al Wagner-Clos du Val, Clark Smith-WineSmith, Don Brady-Robert Hall Winery, Gary Finnan-GFC|Evoke, Doug Beckett-Peachy Canyon Winery, Christophe Hedges-Hedges Family Estate, Dr Andrew Landers-Cornell University, Sandra Hess-DTC Wine Workshops, Dr Gregory Jones-Linfield College, Michael Wangbickler-Balzac Communications and many more. The Symposium also includes an intimate trade show for the opportunity to connect with your current Texas clients while meeting new potential accounts.  With a small ratio of exhibitors to attendees, there is ample time and space to visit with all attendees.  Sponsors, Exhibitors and Attendees are able to enjoy the  re

The Wine Industry Sales Symposium is an in-person conference focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits. This year's program will kick off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for sales in the near future. The conference will also touch on every aspect of sales and marketing efforts including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and more.  View the first 3 sessions of the day below: Data-Driven Insights: Sales Trends and Predictions Session Description: This data-driven session will provide attendees with a comprehensive overview of the current state of the wine industry and consumer, as well as valuable insights and predictions for the future. Specific areas covered will include a review of how the wine industry is performing in comparison to other alcoholic bev

Afternoon Brief, June 23rd

Oregon State Researchers Discover Compounds Contributing to Smoke Taint in Wine and Grapes: An Oregon State University-led research team has discovered a class of compounds that contribute to smoke taint in wine and grapes...

Last-minute needs for winemaking ingredients? Looking for a trustable, and well-maintained piece of equipment? At JUCLAS USA we've got your back covered! With a wide range of supplies in-house, we can help you accomplish and reach your winemaking goals. Our technical support is available to discuss the different applications and help find the best solution that fits your unique needs. Wide range of used and new equipment is available too! X-flows, dosing units for gum, CMC or KPA, yeast rehydrators, and more! Contact us today to ask for more information and the complete list of equipment, Leo Facini Sales Director and Technical Expert mobile: (424) 388 8581 e-mail: leo.facini@vason.it Mark Wangeman Key Account Manager mobile: (707) 492 7308 e-mail: mark.wangeman@vason.it Logan Fleming Technical Sales and Equipment Manager mobile: (707) 400 3911 e-mail: logan.fleming@vason.it

Vera Wang Debuts Prosecco

New York, NY – June 16, 2021 – Vera Wang is proud to announce PARTY, a premium Italian prosecco made for celebrating life’s moments, big and small! PARTY embodies the Bright, FUN and Fashion-Forward side of the globally renowned Designer and Style Icon…with the same bold spirit that transformed fashion by reimagining the bridal space, Vera […]

Afternoon Brief, June 16th

Alcohol Consumption in US Up to Highest Levels Since 2002: Alcohol consumption in the US was up by 2% last year, marking its largest gain since 2002, new data from IWSR Drinks Market Analysis has revealed...

Original Post Sur lie (French for “on the lees”) aging sounds fairly straightforward: it is a stylistic choice to allow wine to age in contact with its lees. The overarching goal is to enhance the mouthfeel, body, and complexity of the wine by foregoing racking or other methods of lees removal for anywhere from 2 to 15 months or more (Patynowski, et al., 2002). During this time, yeast cells undergo a breakdown process called autolysis (“auto” meaning self, “lysis” meaning break apart) and release their contents, unlocking a treasure trove of beneficial compounds that enhance the finished wine. This type of aging is typically associated with white wines, such as Chardonnay from Burgundy and Muscadet from the Loire Valley, as well as sparkling wines like Champagne. Although less common, sur lie aging for red wines has also been gaining interest (Wang, 2014). Though sur lie aging has been practiced since Ancient Rome, we are still uncovering the science

Don't miss this featured bold prediction from the virtual conference - Bold Predictions: Thriving Post-Covid.