Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a place people want to come back to. This guide explores how wineries across the country are turning their tasting rooms into destinations—balancing local charm, modern convenience, and genuine hospitality. Create Unique, Social Experiences In today’s market, wineries that stand out provide more than just a tasting—they create memorable, shareable experiences that make guests want to stay longer and come back. Enhancing the Atmosphere with Music: Music adds energy and can make an ordinary tasting feel like an event. Hosting live music, whether it’s a local band or acoustic performer, brings people together and keeps them engaged. Many wineries schedule music on weeke

Verdi Block Controller – Wireless Irrigation with Verified Flow Verdi’s Block Controller brings smart irrigation to your fingertips—fully wireless, battery-powered, and installable in minutes with no trenching or rewiring required. Just connect your solenoid, scan the QR code, and start automating irrigation across blocks and properties with 24/7 scheduling and remote control from your phone or computer. Designed to retrofit existing infrastructure, it’s compatible with 99% of sensors and delivers real-time alerts for leaks, flow issues, and system failures—so you can respond instantly and avoid crop loss. Save up to $500/acre on irrigation labor and fuel, reduce water use by 10–30%, and boost crop revenue by 10–20%, all with bilingual support and easy access to AI-powered documentation anytime. View Listing Explore by Category Grapes Bulk Wine Shiners Production Vineyard Real Estate Services Grapes Beautiful Santa Cruz Mountains P

May 2025 Marketplace Roundup Custom Sparkling Shiners from Rack & Riddle — Available Now! Rack & Riddle offers sparkling wine shiners—tirage bottled and aged sur lees from 6 months up to 3 years—ready now and prepared for custom finishing. This pre-aged, pre-stocked wine is ready to move. Simply select your AVA and wine style, and Rack & Riddle handles the riddling, disgorging, and finishing for you. Choose from Brut, Low Alcohol Brut, Rosé, Blanc de Noirs, or Blanc de Blancs, with AVAs including California, Sonoma Coast, Napa Valley, Russian River, North Coast, and Central Coast. Available in 750ML, 375ML, and select 1.5L formats, these ready-to-label wines offer a fast, flexible way to bring premium sparkle to your brand. View Listing Explore by Category Grapes Bulk Wine Shiners Production Vineyard Real Estate Services Grapes Cabernet Sauvignon - Robert Young Chardonnay - Robert Young Sonoma Coast Pinot Noir (828) - Gloria Ferrer Need Grap

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a place people want to come back to. This guide dives into fresh ideas to help your winery stand out, turning it into a destination where visitors feel welcome, excited, and connected to what you offer. Create Unique, Social Experiences In today’s market, wineries that stand out provide more than just a tasting—they create memorable, shareable experiences that make guests want to stay longer and come back. Enhancing the Atmosphere with Music: Music adds energy and can make an ordinary tasting feel like an event. Hosting live music, whether it’s a local band or acoustic performer, brings people together and keeps them engaged. Many wineries schedule music on weekends to attr

This monthly webinar series for Eastern growers and winemakers was launched in the Fall of 2019 and continued until April 2021. Organized by researchers at Cornell AgriTech, Virginia Tech Extension, and Penn State Extension, these webinars brought together university researchers, grape growers and winemakers across the country, and the decision was made for staff at the three universities to hold a similar Forum series in 2022. The webinars will cover the latest in research results in viticulture and enology and focus on concepts that underlie the practical aspects of growing grapes and making wine, and they are open to grape growers and winemakers wherever they are located.  The schedule for the remaining six webinars and recordings of previous webinars can be found at: https://blogs.cornell.edu/grapes/home/eastern-viticulture-and-enology-forum where a link connects to the 2021-2022 schedule of the webinars and the unique registration link for each of those webinars.  The f

This monthly webinar series for Eastern growers and winemakers was launched in the Fall of 2019 and continued until April 2021. Organized by researchers at Cornell AgriTech, Virginia Tech Extension, and Penn State Extension, these webinars brought together university researchers, grape growers and winemakers across the country, and the decision was made for staff at the three universities to hold a similar Forum series in 2022. The webinars will cover the latest in research results in viticulture and enology and focus on concepts that underlie the practical aspects of growing grapes and making wine, and they are open to grape growers and winemakers wherever they are located.  The schedule for the remaining six webinars and recordings of previous webinars can be found at: https://blogs.cornell.edu/grapes/home/eastern-viticulture-and-enology-forum where a link connects to the 2021-2022 schedule of the webinars and the unique registration link for each of those webinars.  The f

This monthly webinar series for Eastern growers and winemakers was launched in the Fall of 2019 and continued until April 2021. Organized by researchers at Cornell AgriTech, Virginia Tech Extension, and Penn State Extension, these webinars brought together university researchers, grape growers and winemakers across the country, and the decision was made for staff at the three universities to hold a similar Forum series in 2022. The webinars will cover the latest in research results in viticulture and enology and focus on concepts that underlie the practical aspects of growing grapes and making wine, and they are open to grape growers and winemakers wherever they are located.  The schedule for the remaining six webinars and recordings of previous webinars can be found at: https://blogs.cornell.edu/grapes/home/eastern-viticulture-and-enology-forum where a link connects to the 2021-2022 schedule of the webinars and the unique registration link for each of those webinars.  The f

Newest Approved AVA—Virginia Peninsula

Vintners in Virginia’s newest AVA speak pride of place and hope for increase in consumer engagement. —Paul Vigna Matthew Meyer has been the winemaker at The Williamsburg Winery in Virginia for two decades, where his many accomplishments include a Governor’s Cup in 2014 for a red blend called Adagio. By then, the discussion already was […]

The painstaking process of going from grape to bottle depends on a myriad of critical factors, not the least of which involves the quality of the water used to clean and sanitize the production and bottling line equipment necessary to winemaking facilities. City water sources often contain chlorine and other taint precursors, which can directly affect the resulting quality of wine by allowing microorganisms and other agents into wine filtration systems before wines go to bottle. Scott Laboratories, the leading supplier for the North American wine and specialty beverage industry, has introduced the ScottCart Aqua water filtration system: a simple, highly effective way to ensure taint, particle and microbe-free water for applications throughout the wine and beverage production process. ScottCart Aqua works with an all-in-one cartridge filtration kit that purifies water through three easy steps: A 30” Clarify Carbon cartridge to remove toxins, heavy metals, taste, color, chlorine, f