The future of wine looks different than many wineries see it today. Maybe, like many wineries today, your winery sees your DTC business in a separate silo than your wholesale business. There are lots of historical reasons why that’s true. But what’s worked in the past for some businesses isn’t what’s working now for most. And it isn’t what’s going to work in the future. We believe that the future of wine will belong to the brands that break down the silos, and bridge the tiers. That's the strength and the money shot of Enolytics' ability to combine winery DTC data with distributor depletion data. Wineries who win, now and in the future, are taking advantage of this combination that breaks down the silos and bridges the tiers. "The possibilities are just wild," said Scott Reed, Director of National and International Sales at Round Pond Estate in the Napa Valley. "It's incredible to see a specific area where we have a clust

Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than labels , it can still convey a lot of information to the consumer and increase brand standout in-store. Purchasing wine is seen as having a high level of risk. People don’t want to risk purchasing wines that result in poor wine quality, financial risk, or social embarrassment. Therefore,  consumers search for information when browsing in-store to lower risk: price, varietal, region, brand/winery, or in-store recommendation. The majority of people who aren’t particularly interested in wine conduct their informational searching in-store and rely primarily on visual cues. A customer is more likely to buy wine if they recognize the brand name or have already tried it. Factors like

Pulling the lower-the-price lever to gain market share in a highly competitive category such as adult beverages is tempting. But it is not a good idea for all of the following reasons: Erodes profit margins Provides short-term gains at the expense of long-term strategy Reduces ability to invest in innovation Lowers perceived value deterioration Dilutes brand image Puts you in an unsustainable price war Hinders your ability to raise prices later Puts too much pressure on the need to increase the volume So, what should you do instead? We’re so glad you asked! Keep reading. 1) Protect and strengthen your brand equity Brand equity is a brand's value and strength built over time. Preserving brand equity should be your top priority. Every spending decision must be weighed against the potential threat to brand equity.  Another way of thinking about brand equity is “pricing power on the shelf.”  Here are twelve practical ways to strengthen your brand equity: En

As hectic as peak can be, the holiday season can be a great opportunity to boost your winery’s customer acquisition and sales. Here’s how to do it. The following tips come from a collaborative webinar with Holly Berrigan, Chief Revenue Officer at Studio Beverage Group. You can watch the full webinar recording here. With peak in full swing and the holidays just around the corner, wineries around the nation are scrambling to keep up with fast-paced winter sales. But, as crazy as the holiday season can be, it also offers a multitude of new opportunities for growth. During this period, wineries who craft effective seasonal sales offers can expect significant boosts in customer acquisition, click-through rates, conversion rates, customer retention, and revenue. As a winery, the success of your winery’s offer depends on your ability to craft a promotion that resonates with your audience while also meeting the criteria of a “blowout” deal for your brand. Thi

ATPGroup offers winemakers the opportunity to access cutting-edge equipment for medium- and long-term rentals. This invaluable service empowers wineries of all scales to elevate their craft without an upfront financial investment and provides a solution during busy harvest seasons or unexpected equipment breakdowns. As the exclusive U.S. distributor for renowned equipment manufacturers such as TMCI Padovan, SPXFLOW, and Parsec, ATPGroup remains at the forefront of the winemaking industry, constantly delivering the most advanced and high-quality solutions to winemakers across the country. ATPGroup's rental program showcases an impressive line-up of equipment. Among the offerings are the TMCI Padovan Dynamos Cross-Flow Filter and the TMCI Padovan Taylo Rotary Vacuum Filter, both renowned for their exceptional performance in must, juice, and lees filtration. These machines bring unmatched efficiency and precision to the winemaking process, ensuring wines of unparalleled quality. Winem

Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than labels, it can still convey a lot of information to the consumer and increase brand standout in-store. Purchasing wine is seen as having a high level of risk. People don’t want to risk purchasing wines that result in poor wine quality, financial risk, or social embarrassment. Therefore, consumers search for information when browsing in-store to lower risk: price, varietal, region, brand/winery, or in-store recommendation. The majority of people who aren't particularly interested in wine conduct their informational searching in-store and rely primarily on visual cues. A customer is more likely to buy wine if they recognize the brand name or have already tried it. Factors like brand n

Afternoon Brief, August 4th

Lucio Tasca d’Almerita, a Champion of Sicilian Wines, Dies at 82: At his family’s winery, he gained global respect for Sicily’s terroir by trying international grapes, then built on that with outstanding native grape wines...

If you’re a wine drinker and you don’t have a wine aerator, it’s time to change that. An inexpensive wine aerator changes the tasting experience by doing one simple thing, adding oxygen to your beverage.  How a Wine Aerator Works Wine aerators directly expose your glass of wine to oxygen, which adds to the taste and fragrance. Wine aerators force the wine to interact with oxygen by sending the liquid through a pressurized funnel. The aeration creates a quick chemical reaction that also speeds up the evaporation of ethanol and sulfites. The oxygenation and evaporation remove the unwanted flavors and cleans up the wanted ones.  With so many bottles of wine having unique ingredients like berries and cloves, an aerator will enhance the subtle notes and flavors. By oxygenating your wine, the flavors become more noticeable, which makes the wine-drinking experience more enjoyable.  Some wines need the extra aeration, otherwise, they can taste too acidic or tan

Produced at its State-of-the-Art Winery in Napa Valley  SAINT HELENA, CALIF. (March 15, 2021): Wheeler Farms, the historic estate and world-class winemaking facility in Napa Valley, celebrates the recent 100-point scores awarded to four of its winemaking partners. Accendo Cellars, Kinsman Eades, TOR Wines and Vice Versa Wines received 100-point scores from notable wine critics […] The post Wheeler Farms Celebrates Seven 100-Point Wines  appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/16/wheeler-farms-celebrates-seven-100-point-wines?utm_source=rss&utm_medium=rss&utm_campaign=wheeler-farms-celebrates-seven-100-point-wines Published Date:Tue, 16 Mar 2021 20:29:34 +0000