Every winery hosts events. A release party, a tasting experience, a harvest dinner. They’re great for engagement, but not all events drive wine club growth. Then, there are signature events—the ones that members build their calendars around, the ones they wouldn’t dream of missing. One of our winery customers hosts an event so popular that thousands of wine club members travel from all over the country to attend. It’s not just another wine release party—it’s a destination experience. The result? A wine club that people don’t just join—they stay in, year after year, because they don’t want to miss out. Not every winery can host a festival-scale event, but the concept holds true at every level: a well-crafted, exclusive event can drive massive growth for your wine club. What Makes a Signature Event Different? Not all winery events move the needle on wine club growth. A signature event isn’t just another tasting or release party

Afternoon Brief, December 8th

Additional Layoffs at Ste. Michelle Indicate On-Going Struggles: On December 6th, Ste. Michelle Wine Estates (SMWE), the largest winery in the Pacific Northwest, announced a substantial layoff. The layoffs impacted approximately 7% of the company’s staff...

Afternoon Brief, December 4th

Washington Winery Wants Answers as to Who Drained Thousands of Gallons of Wine Estimated at over $600K: Investigators have not made any arrests and have no suspect information...

Afternoon Brief, May 5th

Big Duckhorn Winery Growth Plans Win Napa County Approval: Duckhorn Vineyards winery near St. Helena has secured Napa County approvals to construct more buildings, make more wine and host more guests...

One crucial step in winemaking is the process of selecting an appropriate glass bottle. Why? Because a wine's identity is greatly influenced by its glass bottle. Often, the content of the bottle takes center stage in conversations and articles rather than the bottle itself. However, our attention today will be on elevating your wine packaging, specifically how wine bottles are packaged for distribution. In the last few years, wine packaging has experienced a radical shift. The invention of cans, tetra packs, and other packaging materials and innovations have changed the way producers think about wine packaging. However, glass bottles remain the traditional and preferred method for wine packaging. A typical wine bottle is made of glass and is available in a variety of sizes and forms. However, most wines are commonly packaged in 750 mL glass bottles. Glass bottles have been used for hundreds of years for wine packaging and have proven to be quite beneficial. However, this has not a

Afternoon Brief, May 13th

California North Coast Wine Grape Season Off to Wild-Weather Start Amid Frost, Water Concerns: This year’s North Coast wine grape crop got off to an encouraging start, but unusual weather swings at a critical time in vine development, the prospects of a third year of drought and lingering uncertainty about wine demand are causes for concern among some market watchers...

Afternoon Brief, May 9th

Casella in Huge Vineyard Sell-Off: Casella Family Brands is selling 35 vineyards covering 7,258 hectares in South Australia and Victoria...