Napa, CA (January 6, 2026) – Dickenson Peatman & Fogarty (DP&F) is pleased to announce that attorney Tracy Genesen, former Vice President and General Counsel for Wine Institute, has joined the firm’s Alcohol Beverage Law and Compliance (ABLC) practice group. Tracy is internationally recognized for her legal work in the alcohol beverage industry. At DP&F she will continue providing incisive, strategic counsel to help business owners and operators successfully navigate the challenges inherent to highly regulated industries, including those for wine, spirits, and ready-to-drink beverages (RTDs). “We are thrilled to have Tracy join our team and further expand our deep bench of attorneys with expertise in the alcohol beverage space,” said DP&F managing partner John Trinidad. “She has been at the forefront on the key legal and policy issues – both domestic and international – that alcohol beverage businesses face: advertising a

Join Liz Mercer at WISE and Tracy McArdle at eCELLAR for a dynamic 45-minute session and 15-minute Q&A exploring how wineries are driving sales outside their four walls. Learn how to take your brand on the road and other creative outreach strategies that deepen connections, build loyalty, and boost revenue. Discover what’s working for leading wineries, how to identify the right audiences and partners, and how to bring your brand story to life beyond the tasting room. About WISE WISE (Wine Industry Sales Education) has long championed excellence across all Direct-to-Consumer (DTC) channels - tasting rooms, clubs, events, phone and beyond - through practical, hands-on training and data-driven insights. Today, their work extends beyond sales skills to shaping strong leaders and healthy teams. Strong Leaders. Healthy Teams. Successful Wineries. They believe a rising tide lifts all boats and that our industry deserves professionalism at every level. Through experiential learning,

The beauty of the wine business is that wineries have the potential to draw a direct line from growing the grapes to selling the finished bottles of wine. The ability to trace wine production through every step is a valued asset in a food and beverage marketplace where transparency has become more important to consumers. Today’s marketplace has placed an imperative on attracting younger generations rather than simply relying on established consumers. The industry has expended significant time, energy and effort to understand what appeals to these consumers and how to reach them. Some core lessons learned: sustainability and authenticity matter to these consumers; moderation is trending; and theirs is an on-the-go, experiential lifestyle. With these new trends in younger consumers, wineries are adjusting everything from how they grow grapes to their messaging to share their sustainability journey. One of these transitions is in how wine is bottled, and it is driven by cost savings

—Partnership helps deliver Best of Class Analytics in Winery DtC Platforms— (Calistoga, CALIF)— eCELLAR is thrilled to announce that Enolytics is now utilizing our open API to seamlessly bring eCELLAR data into their platform. This allows eCELLAR users to leverage Enolytics' advanced analytics tools to gain deeper insights into their DtC wine sales and customer base, empowering data-driven decision-making and business growth. The eCELLAR/Enolytics integration will deliver a host of benefits: eCELLAR users can easily analyze customer behavior and buying trends increased customer segmentation and hyper-personalization of offers. Augmented centralization of DtC marketing and operational insights More about the eCELLAR DtC and CRM platform is available at https://www.ecellar1.com. “eCELLAR and its team have already set the bar for winery CRM and e-commerce solutions—helping build stronger customer relationships, streamline operations, and the winery&rsqu

We are very grateful and excited to announce that we are now compatible with eCELLAR. eCELLAR and their lovely team already set the bar for winery CRM and ecommerce solutions—helping you build stronger customer relationships, streamline operations, and boost your DTC sales. Now, with Enolytics as a compatible integration, wineries can take that success to the next level with powerful data insights and analytics. Here’s what this new integration brings to the table: The capability to deep dive into your data to understand customer behavior, buying trends, improve segmentation, and create hyper-personalized offers. Fewer headaches because sales, marketing, and operational insights are brought together in one place. Confidence and time savings in data-driven decisions, thanks to real-time analytics and visualizations. Here are a few words from Tracy McArdle, CEO of eCELLAR, sharing her excitement “This integration brings together the best of both worlds, eCELLAR’

eCELLAR Celebrates Silver Anniversary with Platform Upgrades and New Client-Focused Programs —eCELLAR Marks 25 Years Helping Wineries Elevate Operations— (Calistoga, CA)—eCELLAR, the direct-to-consumer sales platform for wineries, finished its silver anniversary celebration with a significant number of upgrades to the platform and new client-focused initiatives meant to uplift winery marketing and sales efforts. The new initiatives were spearheaded by eCELLAR’s new Chief Operating Officer Tracy McArdle who was appointed in January and has overseen an increase in eCELLAR clients in 2024. Throughout 2024, the talented eCELLAR development & client service team deployed more than 30 upgrades to its DtC e-commerce platform. Among the platform’s upgrades were significant consumer-facing shopping cart enhancements, email campaign compliance enhancements to accommodate new Google and Yahoo email anti-spam policies, and multi-brand email marketing consent pr

Wineries continue to increase their efforts to reduce their carbon footprint. From harvesting grapes grown in more sustainably focused ways, to water conservation, and fostering healthier soils, there are many things that can be done in the vineyard to make a positive impact on the local ecosystem and wildlife habitat.  Beyond environmentally conscious agricultural practices, it is important that wineries look to vendors that operate with similar sustainability views. One impactful consideration is which organization you turn to for glass packaging. If you are looking to step up your efforts even further, there is a reason to choose O-I as that partner. Since 2017, the organization’s multi-pronged approach to sustainability has resulted in a nearly 20% reduction in greenhouse (GHG) emissions. Taking a more granular look at O-I, there are other factors that make the organization a leader in the sustainable packaging space. Here are some points to consider when it comes t

Join us this Wednesday, October 2nd at 10 AM PST for the next exciting installment of eCELLAR's Speaker Series — The Pulse! We’re thrilled to host a dynamic discussion featuring industry leaders Jennie Gilbert of Red Chirp, Jennifer Sullivan (Oaks) of Benziger Family Winery and Imagery Estate Winery, and Tracy McArdle COO at eCELLAR. This session will deep dive into how texting can revolutionize your customer communication, boost engagement, and supercharge your sales. Don't miss out! Secure your spot now: https://lnkd.in/gjUdrMdA

Join us for "Texting for Success: Best Practices and Future Trends" as part of eCELLAR’s new webinar series — The Pulse. Looking to enhance your DTC strategy? Discover how texting can transform customer engagement and boost sales. Webinar: Texting for Success: Best Practices & Future Trends Date: Wednesday, October 2nd | 10 am PDT Featuring: Jennifer Oaks (Senior Manager, Benziger Family Winery) Jennie Gilbert (Co-Founder, RedChirp) Tracy McArdle (COO, eCELLAR) Learn how to: Engage your customers through effective text messaging Drive sales and improve satisfaction with real-world examples Stay ahead with future trends in DTC communication 👉 Register Now for actionable insights that will take your winery’s communication strategy to the next level!