Introducing Avterra, AV’s vineyard technology hub and irrigation guidance system. Avterra is an integrated data portal that links a multitude of sensor and telemetry providers into one cohesive dashboard. Based in advanced crop science, our guidance system is thoroughly nerdy yet is easy to use. Our goal is to make vineyard technology uncomplicated so it can best support your decisions as a grower. Integrating our data streams into a single portal makes interpretation easier and decisions straightforward and repeatable. Dashboards can be fully customized to suit the customer's needs. Create a personalized user interface for your team. Streamline field notes, lab results, and sensor data to view trends as they unfold. Not merely a collection of charts and tables, Avterra includes data interpretations and recommendations. Remove the guesswork by embedding Advanced Viticulture's decades of experience. We make sense out of those squiggly lines. How do we optimize irrigatio

WHAT YOU NEED TO KNOW  As we passed the end of January, were you prepared for the changes happening in the email marketing realm, courtesy of the giants Google and Yahoo? These email overlords have a set of new deliverability standards that you MUST have adhered to as of February 1st, or risk being silenced. If you’re using or delivering to Gmail, Google Workspace, Yahoo, Yahoo Business Email, or AOL, you’re on the list. Google and Yahoo command a whopping 2 billion active users collectively, and thirty percent of the world’s daily email traffic flows through Gmail. So pretty much everyone’s invited to this party, and not attending could land you in spam folders, so pay attention. But worry not, you have WGM nerds in your corner. We have broken down the requirements for you to forward to your internal tech chick/dude. (Or if you are lacking one, we can handle it for you.) Read on for the 411. The new guidelines: 1. EMAIL MARKETERS MUST AUTHENTICATE THEIR E

WHITE PAPER:THE IMPACT OF AUTOMATED EMAILS HOW SHIPPING EMAILS IMPACT BRAND RESPONSES. If you follow us, you know we’re very passionate about all things email. And we get especially excited about automated emails as the unsung heroes of the channel. (And why not when automated emails get a 152% higher click-through rate and 70.5% higher open rates than manual emails (Epsilon Email Institute)? So, imagine our squeaks of delight when Wineshipping said they’d partner with us on a white paper about shipping emails and would share their data. Pinch us. Our little nerd hearts could hardly stand it. We’re still recovering. The result is another meaty white paper centering around the effect design, cross-links, and clear, consistent branding have on your automated emails. (Spoiler alert – it is dramatic!) If your winery still uses the generic out-of-the-box templates, this data should give you motivation…or ammunition to take to management. And can we just

In last week’s blog post we talked about showing human faces in ads. A second, albeit related, scientific fact is that people respond to emotional arguments in advertising over rational ones. A recent analysis of 1400 advertising case studies in the US showed that those with emotional content performed twice as well as those with only rational content. Why is that? It’s because people feel first before they think. A Portuguese-American neuroscientist and Professor of Psychology, Philosophy, and Neurology, at the University of Southern California named António Damásio wrote a book in 1994 about this called Descartes’ Error: Emotion, Reason, and the Human Brain. The book centers on the physiology of rational thought and decision and how these faculties could have evolved through Darwinian natural selection. In the book, he chronicles time spent studying individuals with damage to the area of the brain where emotions are generated and processed. Interest

After navigating our client’s business and company growth during the last two roller-coaster years, I was ready for a significant break. Armed with credits from two canceled vacations and many pent-up credit card miles, I cashed in for an extended European visit in July. While there, my husband and I traveled to and stayed in four major wine-tasting regions: Alsace, Champagne, Burgundy, and the Rhine/Mosel. While there are countless and apparent differences between how France, Germany, and the US promote tourism and sell wine directly to customers, there are equal similarities if you look hard enough. As a native of Napa, wine tourism and marketing wash over me. But, on this trip, I found myself in the rare role of a focused tourist. So, I became aware of the marketing cues and delivery vehicles and noted what worked, and what didn’t.  HERE’S SOME OF WHAT I LEARNED: 1. YOU CAN’T JUDGE A BAGUETTE BY ITS CRUST. If I were to ask you to paint a picture of your idea

Film & Wine: A Genius Pairing Showcasing Southern Oregon

September 23rd – ASHLAND, OR. – Biannually, the Ashland Independent Film Festival (AIFF) hosts their most delectable and decidedly nerdy event that features local winemakers to an audience of avid art film supporters and wine-lovers. This year, Vinos Veritas: A Sparkling Garden Party, follows this 8-year tradition.  Held at the end of July under a […]

Females in the Field—How Women in the Vineyard Make for Better Wine Business

Unlike reports on women’s tasting abilities, there are no studies on relative merits of  female vs. male vineyard workers, but anecdotal evidence abounds. Wine Industry Advisor speaks to winery owners and winemakers about why they’ve welcomed more women as full-time field crew. A lot of ink has been spilled—with good reason—on the dearth of women […]

I was reading an article about early-spring gardening tasks, and they were suggesting that May was a great time for maintenance. The types of things recommended, such as cleaning and sharpening tools, checking bulbs and seeds for moisture or mold, mulching existing flower beds, and planning for new ones, all made sense and almost inspired me enough to get off the warm couch and go out to my shed to investigate. But, because I’m a nerd, my mind immediately followed the theme to a digital correlation.  Websites are a virtual “garden.” Their goal is to appeal to customers, draw them in and create an inviting setting so they may stay awhile. We design new sections within them, like adding blogs or recipes, we plant new products and SKUs and prune old ones no longer available. Sometimes we get tired of the entire thing and change the color scheme and layout with new pictures or templates. Like a garden, we should tend to our websites because if we let them sit over t

Charles Krug Winery Hosts Basecamp for PG&E to Assist Firefight: When disaster strikes, you do what comes naturally. And when you’ve been around as a viable business since 1861, there’s some deep-rooted innate corporate wisdom that rises to the fore, ready to fight on to face another day... The post Afternoon Brief, October 5 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/05/afternoon-brief-1710?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1710 Published Date:Mon, 05 Oct 2020 22:16:46 +0000