Introducing Avterra, AV’s vineyard technology hub and irrigation guidance system. Avterra is an integrated data portal that links a multitude of sensor and telemetry providers into one cohesive dashboard. Based in advanced crop science, our guidance system is thoroughly nerdy yet is easy to use. Our goal is to make vineyard technology uncomplicated so it can best support your decisions as a grower. Integrating our data streams into a single portal makes interpretation easier and decisions straightforward and repeatable. Dashboards can be fully customized to suit the customer's needs. Create a personalized user interface for your team. Streamline field notes, lab results, and sensor data to view trends as they unfold. Not merely a collection of charts and tables, Avterra includes data interpretations and recommendations. Remove the guesswork by embedding Advanced Viticulture's decades of experience. We make sense out of those squiggly lines. How do we optimize irrigatio

If this year is defined by a singular emotion, it’s anxiety. That’s nothing new in farming, however I’m talking about anxiety over the abysmal grape market rather than any natural phenomenon. Many of us were so busy scrambling for buyers, we may have forgotten to notice just how great the weather has been. Why wouldn’t we get handed a great year when most of us can’t sell any grapes? Let’s look at some numbers My gut feeling was that 2025 was similar to 2023 with a few big differences. 2023 saw some record high rainfall in the winter and early spring throughout California. Even the Paso Robles area got around 21” of rain from July 1st 2022 to July 1st 2023, up from a whopping 6.5” the year prior. That amounted to lots of nice canopy development early in the year and some good yield potential, provided you didn’t get shatter during the chilly springtime. This year however, the Central Coast was back to a measly <7” of rain w