When your crew is facing a one-off lift, renting a telehandler with the right specialty attachment is often the most cost-effective and low-risk solution. Telehandlers combine the reach of a crane with the maneuverability of a forklift, and today’s rental fleets offer more capacity, boom lengths, and attachment options than ever. If your challenge is “unusual,” a rental telehandler configured for your exact task turns the unusual into routine. Why Renting a Telehandler Is a Smart Move There are several reasons why telehandler rentals are ideal for one-off lifts or specialty applications. Purpose-Built for Reach and Rough Terrain Unlike conventional forklifts, telehandlers are designed to travel uneven jobsites while extending loads out and up. Papé Material Handling’s rental lineup spans compact 5,000–6,000 lb machines through high-capacity units up to 15,000 lb, with lift heights from the high teens into the 60-foot range, so you can pick the right

WHY DEMOGRAPHICS STILL MATTER IN WINE At first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s willing to buy it? Not exactly. In practice, marketing to “everyone” is a fast track to appealing to no one. You water down your message, misfire your tactics, and wind up wasting both budget and energy trying to reach people who were never going to buy from you in the first place. Smart marketing is selective, not scattershot. And that’s where demographics come in. At their core, demographics are just the quantifiable details about your customers—things like age, gender, income, education, and marital status. But in the hands of a capable marketer, demographics become strategic tools. They help decode how different consumers make decisions, what cultural cues they respond to, and how best to approach them with offers they’ll actually care about. Wine, with all

Can you believe it’s March? Soon rain will abate, buds will break, and Q2 will be here before we know it along with, hopefully, tourists. This blog starts by summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some trends we think you can build upon this year. Will the political climate once again hijack all of America’s attention and make people wary of venturing out? Or will it be more likely to scare us to other countries for a respite abroad? If tasting room traffic is down this year as it was last year, it is even more important to know what consumers are looking for in the hopes of developing programs consumers want. The smart winery will be continually testing different experiences this year to try and attract the right customer to their brand. This blog starts summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some of the trends we think you can build upon this year

Ensuring your brand’s story is well-executed and stands out on the shelf is what label design is all about. We spoke with two designers from different corners of the world to get their take on what makes a successful label project. Boldrini & Ficcardi I Mendoza, Argentina  If Argentine Malbec had to choose a quality label designer, B&F would probably be the first choice. They founded their design studio 30 years ago in the heart of the Mendoza wine region. Since then, they have been instrumental in the growth of the Argentine wine landscape with innovative, elegant and sophisticated designs, influencing the next generation of wine and spirits designers around the world.  For this project, Victor Boldrini and Leonardo Ficcardi worked in collaboration with MCC Mendoza to develop a stunning label for the Make a Mark wine catalog, for the Delacasa label of Terroir Wine winery.  What was your inspiration for the design of this label?The inspiration for the crea

TRENDS SHAPING TRAVEL IN 2024 Can you believe it’s summer? Soon Memorial Day will be here before we know it along with, hopefully, tourists. This blog starts by summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some trends we think you can build upon this year. Will the political climate once again hijack all of America’s attention and make people wary of venturing out? Or will it be more likely to scare us to other countries for a respite abroad? If tasting room traffic is down this year as it was last year, it is even more important to know what consumers are looking for in the hopes of developing programs consumers want. The smart winery will be continually testing different experiences this year to try and attract the right customer to their brand. This blog starts summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some of the trends we think you can build upon this y

DEC 14, 2023 TALKING TO THE QUEEN OF WINE INDUSTRY DIGITAL ENDEAVORS ABOUT HOW TO MAXIMIZE YOUR SMALL WINERY WEBSITE IN 2024… To round out 2023 on a high note, this week we have an interview with the incredible Susan DeMatei of WineGlass Marketing, talking about how small wineries can maximize their websites in 2024. Susan is the absolute guru when it comes to the unique challenges and opportunities that wineries have in the digital space, and I’m beyond thrilled that she has agreed to talk us. WHAT ARE SOME MISTAKES THAT YOU SEE SMALL WINERIES MAKING ON THEIR WEBSITES? Underestimating the impact of the internet. I get it. As a small winery you’re forced to deal with the fires right in front of you: The machinery that needs fixing, the staff that needs your attention, the utilities that need to get paid and the customers coming to your door. But while you’re doing those very important things, hundreds, if not thousands, of people will see your website this mon

OUR FIVE TOP MARKETING PRIORITIES FOR 2024 TACKLE THE NEW YEAR LIKE A BOSS If you’re like most of us, the holiday marketing campaigns are well underway, and you’re now focusing on next year’s budgets and plans. Choosing your marketing priorities for 2024 is a bit like assembling IKEA furniture—you’re looking for simple, clean lines and straightforward instructions. But, you soon realize you are missing some tools to assemble the Järvfjället and wonder if you should have gone with the Ödmjuk instead. So grab your metaphorical Allen wrench, and let’s build a marketing strategy that’s as sturdy as it is stylish, with just the right amount of snarky commentary along the way. 1. KNOW THY CUSTOMER Your customers aren’t generic – they are unique and won’t be won over by vague, generic messages. If you write copy like everyone else and post the same boring stock bottle shots like everyone else, it’s like you&

Afternoon Brief, December 6th

New Lawsuit Challenges Protectionist California Wine Distribution Law: The National Association of Wine Retailers announced its support today for a lawsuit challenging a discriminatory and protectionist California restriction on out-of-state wineries selling directly to California retailers and restaurants...

Afternoon Brief, March 7th

French Politicians Wining on the Job: News publications across France went to town last week over reports of drunken and booze-based antics in the country's National Assembly...