We’re turning up the heat at the DTC Wine Symposium!  As proud sponsors of this incredible event, we invite you to join our fun-filled session, Spicy Strategies to Turn Up the Heat in Wine Sales.  🔥 Inspired by the popular YouTube series Hot Ones, our session will feature experts from Priest Ranch Napa Valley / Somerston Estate, Round Pond Estate, and Tank Garage Winery, who will share the strategies driving their brands forward—all while tackling increasingly spicy wings 🔥  Join us for actionable insights and a lot of fun. Can’t make it to the #DTCWS2025? You can still catch us at these upcoming events: 🍇 Unified Wine and Grape Symposium - Booth 641 🍇 Oregon Winegrowers Association's Oregon Wine Symposium - Booth 109 We’d love to connect and share how we’re helping wine brands thrive. See you there!

July 15, 2024 — RedChirp, the wine industry’s leading text messaging platform, and Tock, the leading all-inone solution for reservations and table management, proudly announce an enhanced integration between their two platforms. This strategic upgrade aims to streamline and elevate how wineries manage reservation communications, improving both customer experience and operational efficiency.  The new, second-generation integration still allows wineries, and other hospitality businesses, to send automated reservation texts directly from the same platform they use for other SMS strategies. This consistency enhances the customer journey, whether the communication pertains to a visit, membership, purchase, promotion, shipment, or other interaction.  Wineries can use this integration to enable various automated text messages through RedChirp to keep guests informed and engaged. These messages include confirmations of new reservations, updates, and cancellations, as

It started with a time-consuming photo problem Since 2016, Outshinery has partnered with Tank Garage Winery, providing this team with high-quality product photography services that capture the essence of their exceptional wines. This longstanding partnership has been a driving force behind the continued growth and success of both companies. “Outshinery is the most amazing thing to ever hit the wine industry," says Ed Feuchuk, general manager at Tank. Tank Garage Winery was looking for a reliable partner that could provide consistent product photography, in addition to innovative solutions. Outshinery provided the perfect solution. With their help, Tank Garage Winery has achieved a streamlined approach to product photography and has saved hundreds of hours each year. Read the case study

Afternoon Brief, September 25th

No Signs of a Turning Point Yet for Wine: There has been little change in the trajectory of the U.S. wine market over the past three months...

Afternoon Brief, September 18th

MONDAY, SEPTEMBER 18 TRENDING STORY   Tributes Paid to Murdered Sicilian Wine Professional The murder of Cantine Colomba Bianca marketing manager Marisa Leo by her ex-partner has sent shockwaves through […]

April 20, 2023 8:00AM – 9:00AM Registration and Networking 9:00-11:00 Wine Conference Location: Hyatt Regency Sonoma Wine Country KEYNOTE: Rick Tigner, President and CEO, Jackson Family Wines Cultivating Diversity and a Culture of Belonging-Successful approaches to cultivating a culture of belonging among employees and the greater wine industry Introduction: Lorez Bailey, Publisher North Bay Business Journal PANEL Understanding the motivation of the younger wine consumer. Addressing the looming demand problem Andrea Smalling, Wine Direct Ed Feuchuk-Tank, Garage Winery Moderator: William Vyenielo, Senior Business Consultant, Moss Adams PANEL How has the pandemic changed DTC? Post Pandemic, what is your go to market strategy? Alex Jones, Gary Farrell Winery Remi Cohen, Domain Carneros Cathy Huyghe, Enolytics Moderator: Richard Van Duzer, Partner, Farella Braun + Martel Register here.

Join the North Bay Business Journal for our 23rd Annual Wine Industry Conference April 20, 20238:00AM – 9:00AM Registration and Networking9:00-11:00 Wine Conference Location: Hyatt Regency Sonoma Wine Country KEYNOTE: Rick Tigner, President and CEO, Jackson Family Wines Cultivating Diversity and a Culture of Belonging-Successful approaches to cultivating a culture of belonging among employees and the greater wine industry Introduction: Lorez Bailey, Publisher North Bay Business Journal PANEL Understanding the motivation of the younger wine consumer. Addressing the looming demand problem Andrea Smalling, Wine Direct Ed Feuchuk-Tank, Garage Winery Moderator: William Vyenielo, Senior Business Consultant, Moss Adams PANEL How has the pandemic changed DTC? Post Pandemic, what is your go to market strategy? Alex Jones, Gary Farrell Winery Remi Cohen, Domain Carneros Cathy Huyghe, Enolytics Moderator: Richard Van Duzer, Partner, Farella Braun + Martel Register here.

Afternoon Brief, February 13th

Oregon Liquor Director to Resign Amid Scandal Over Rare Bourbon: The director of the Oregon Liquor and Cannabis Commission will step down this week, after revelations he and other top managers at the agency saved bottles of rare bourbon to purchase for themselves and friends...

Dozens of wine industry pros shared insight with Outshinery last year. The first in a 2-part series, check out key items you can implement into your 2021 marketing plan. Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s no problem. All the replays are available on our resources page, so check it all out there. There are hours of free content, packed with tips and perspective from some of the most admired voices in the wine industry.  Only interested in the highlights? That’s cool too. We combed through the replays to find a few key nuggets to take with you into 2021. If you get tempted to absorb the full-length corresponding conversation, just click the link to make that happen. Also: watch for part 2 of this series for more moving insight. Sound good? Let’s jump in. Use automation for a seamless customer experience Guest Expert: Ed Feuchuk | Tank Garage Winery Session: Week 6 | How t