You may have heard of “SaaS” before, the acronym the stands for Software as a Service. Zoom, Netflix and Google Workspace are all SaaS examples, where you pay for a monthly or annual subscription to use a software. “TaaS” may be less familiar. It refers to Technology as a Strategy, and it came across my desk in an email from Ben Gibson, the founder of Winehub, when he detailed the program for the DTC Wine Unleashed events this week and next week in the Willamette Valley, Paso Robles and Napa. Technology as a Strategy, or TaaS. I’ll be joining the speaker lineup to talk about TaaS, and I’d love to hear your thoughts about it too. We can think about TaaS this way: How does technology, and specifically different platforms, create the conditions for success? TaaS can save your wine business hours, and it can make your wine business dollars. What does this look like for YOU, at your winery? How does technology set you up to succeed? Here are three things