Streamline your microbial monitoring with real time actionable data on an easy to use and cost effective benchtop platform.  Alternative to costly PCR, single species auto-counters, and labor intensive microbial plating   Get microbial counting results in minutes instead of days to help reduct QA hold times   Maintain quality and consistency with microbial monitoring throughout your product’s lifeComplete bottle sterility testing in minutes instead of days Troubleshoot and prevent sanitation hot spots Check barreled wine for Brettanomyces contamination   Operating the CyFlow RI-300 requires neither microbiology expertise nor flow cytometry experience See Popular Test Kits & Learn More   www.GusmerWine.com 

AI is changing how customers discover, research, and buy wine online — and that means your website strategy needs to change with it. We’re moving beyond the days of traditional, keyword-heavy SEO. Today’s search landscape is driven by generative AI — platforms like ChatGPT, Perplexity, Bing Copilot, and Google’s AI Overviews — which don’t just show links. They summarize information, cite sources, and even recommend brands directly in the search results. For wineries, that means success is no longer just about ranking on page one. It’s about becoming the trusted source these AI systems quote, reference, and build their answers from. Here are five practical ways to make sure your winery’s site is ready for the AI era — and positioned to be discovered, cited, and recommended. 1. Make Sure AI Can Access and Understand Your Website AI visibility starts with technical accessibility. If AI crawlers can’t reach or interpret you

Introduction: From Search to Suggestion Wine consumers aren’t just Googling anymore — they’re asking AI assistants like ChatGPT, Google Gemini, Perplexity, and Grok where to go, what to drink, and who to trust. If your winery’s online presence isn’t optimized for these new tools, you’re already behind. That’s where AIO (Artificial Intelligence Optimization) comes in. This guide is a step-by-step roadmap to get your winery ready to be recommended in AI-driven results, and how Corksy Insights can help. What is AIO, and Why Should Wineries Care? AIO (Artificial Intelligence Optimization) is about making your winery's online presence easy for AI agents to understand, trust, and recommend. Unlike traditional SEO, AIO focuses on the signals that AI tools use to generate answers, not just search results. Local SEO vs Local AIO at a Glance: Local SEO Local AIO Goal Rank on Google/Search engines Be recommended by AI assistants Tools Google Busi

Hard to believe, we are a quarter of the way through 2025! It seems like just yesterday we were starting 2025, but here we are, 90 days in to the "new" year. Here are a few things you may have missed, things that caught our eye (or ear), and a few actionable ideas for the next quarter. 2024 Annual Report Card - WISE Mystery Shopping Triple Score In early 2025, we released our Annual Triple Score Report Card. While Mystery Shopping covers over 75 criteria points, these three are perhaps the most important. How often are our Mystery Shoppers asked buy wine, how often are they warmly invited to join the wine club, and how often are they asked to keep in touch via joining the mailing list? In 2024, we saw a dramatic decline in Triple Score averages. In particular, data collection is critically low at just 18%—meaning we’re only asking fewer than one in five guests to keep the conversation going. Wine clubs work because people DO like to be part of them (did you know

Beverage folks in Texas - what are you up to on April 16? Would you like to join us at Signor Vineyards in Fredericksburg to have a conversation about quality control in beverage labs?  Mads, Maureen and Benjamin are excited to have lunch and chat with you! Please RSVP by April 11 by messaging Lauren or calling our office.

Beverage folks in Texas - what are you up to on April 16? We would love for you to join us at Signor Vineyards in Fredericksburg to have a conversation about quality control in beverage laboratories. Mads, Maureen and Benjamin are excited to have lunch and chat with you! Please RSVP by April 11 by emailing Lauren or calling our office.

While winery eCommerce has been around for a while, many wineries did not fully embrace this direct-to-consumer (DTC) channel until they were forced to during the pandemic. Some wineries have adapted quickly, leveraging modern technology and eCommerce platforms to thrive, while others have struggled to keep up with the fast-paced world of digital marketing and SEO. Thanks to the rise of eCommerce giants like Amazon, consumers expect seamless, fast, and personalized experiences. Wineries face the added challenge of shipping regulations, compliance, and managing perishable goods like wine, but SEO (Search Engine Optimization) can help them stand out and thrive in this competitive market. In the United States, the eCommerce share of wine sales grew from only 0.3% in 2018 to nearly 3% in 2022. The eCommerce channel promises to be lucrative, too. The top five wine and liquor online stores in the U.S. together generated more than one billion dollars in eCommerce net sales in 2022. For long-t

WHAT YOU NEED TO KNOW  As we passed the end of January, were you prepared for the changes happening in the email marketing realm, courtesy of the giants Google and Yahoo? These email overlords have a set of new deliverability standards that you MUST have adhered to as of February 1st, or risk being silenced. If you’re using or delivering to Gmail, Google Workspace, Yahoo, Yahoo Business Email, or AOL, you’re on the list. Google and Yahoo command a whopping 2 billion active users collectively, and thirty percent of the world’s daily email traffic flows through Gmail. So pretty much everyone’s invited to this party, and not attending could land you in spam folders, so pay attention. But worry not, you have WGM nerds in your corner. We have broken down the requirements for you to forward to your internal tech chick/dude. (Or if you are lacking one, we can handle it for you.) Read on for the 411. The new guidelines: 1. EMAIL MARKETERS MUST AUTHENTICATE THEIR E

Thank you to everyone who came out to visit us at the 2024 Unified Wine Symposium!  If you missed the tradeshow, we have included some highlights below. Please feel free to reach out to your local Gusmer Enterprises technical sales rep for more info.                              www.GusmerWine.com

The Sustainable Winegrowing podcast brings you the latest science and research for the wine industry from the world's top experts and experienced growers. In the time it takes to drive from one vineyard to another, you can listen to in-depth technical information on topics like integrated pest management, fruit quality, water conservation, and nutrient management. Sharing your Sustainable Story with your visitors is made even easier with our Marketing Tips episodes. Listening is easy: Search for Sustainable Winegrowing on your podcast player. Click subscribe so that you never miss an episode. Use your new knowledge to make smarter, sustainable vineyard management decisions to increase efficiency, conserve resources, and maximize product quality. LISTEN IN to Episode 201: Balance Hot Climate, High Sugar Wine with Green Grape Juice aka Verjus High temperatures and extreme weather events can have numerous impacts on wine grapes and ultimately wine quality. Dr. Andreea Botezatu (Te