Napa Valley Vintners (NVV) announces the next installment of the “Why Wine?” campaign, a movement dedicated to celebrating the authentic story of wine. With consumer preferences rapidly evolving and new competition emerging in the marketplace, the campaign focuses on uniting the industry to ensure wine remains an essential part of a modern, healthy lifestyle.  NVV launched the initiative in summer of 2024. To encourage more involvement and the continuation of the campaign, dozens of “Why Wine?” videos were captured at the Premiere Napa Valley wine auction in February. Industry members shared their personal stories and insights about what makes wine so special. These heartfelt videos are now available for viewing on YouTube at the Why Wine Video Playlist. Also attending Premiere Napa Valley was podcaster Ray Fister of Life Between the Vines who asked the question, “Why is wine important?” to guests and winemakers at the event.  The “Wh

Afternoon Brief, May 1st

Millennials and Gen X Want a Wine Vacation, Not an Education: Research commissioned by a marketing firm may yield new insight into the issue and how to modernize the wine industry for a younger crowd...

Nobody does Pinot Noir like Anderson Valley, one of the most beautiful places in California. More than 50 wineries pour, including two dozen prestige labels from Napa and Sonoma that covet our fabulous fruit. Sample delicious food pairings, acquire library wines, exclusive experiences, and other treasures during our silent auction. Learn alongside winemakers at Friday’s educational seminars … enjoy wine and music at the Friday sunset BBQ… immerse yourself in amazing Pinot, rosé and sparkling wines at the Grand Tasting on Saturday … Elevate your Saturday experience in the VIP Bubble Lounge… then explore the valley during Sunday’s winery open houses. Event Website

Afternoon Brief, August 3rd

40 Million Bottle Catalan Wine Scam Goes to Court: Six individuals involved with Catalan producer Grupo Reserva de la Tierra are accused of making upwards of €14 million a year from distributing falsely-labelled bottles from 2019 to 2021...