The weather is shifting, trip-planning season is underway, and tasting room traffic is about to pick up. This is the good news. The bad news? If you're reading this and thinking "we'll get to our spring marketing when spring gets here," you're behind. The tasting rooms that stay full from April through June aren't the ones with the best wine or the prettiest views. They're the ones that showed up in someone's planning process three weeks before the trip happened. People don't stumble into wine country on a whim and wander from door to door the way they did fifteen years ago. They research. They scroll. They book. And if your winery isn't visible and compelling during that research window, you're invisible when it counts. The hotel industry figured this out years ago. Marriott doesn't wait until summer to market beach properties. They start running "book your getaway" campaigns in late winter, because they know the booking win

Second-Year Sponsorship Highlights American Wine Industry’s Economic Impact and Community Building Mission  WineAmerica, the National Association of American Wineries, announced today its proud sponsorship of the 2025 Come Over October Congressional Wine Caucus press conference and reception, taking place on October 8th in Washington, D.C. This marks the second consecutive year WineAmerica has supported this important invitation-only industry event, demonstrating the organization’s continued commitment to fostering bipartisan support for America’s burgeoning wine industry.  The reception will showcase wines from across many states, celebrating the breadth, diversity and quality of American wine production from coast to coast. This comprehensive representation underscores the truly national scope of the American wine industry, which now includes 10,637 wine producers operating in every state. Economic Powerhouse Supporting American Communities WineAmerica&r

Turning Summer Visitors into Long-Term Customers How to make sure they come for the pour and stay for the story Summer is finally here, and tasting rooms are buzzing with sunhats, selfie sticks, and road-trippers on the hunt for their next favorite wine. The influx is real: tasting room visitation peaks between May and September, with over 45% of annual winery visitors arriving in Q2 and Q3, according to data from the Silicon Valley Bank State of the Wine Industry Report. But here’s the challenge: for many of these guests, the experience ends with the last pour. One weekend, one flight, one forgotten name. So how do you turn that quick hello into a lasting relationship? The secret isn’t more marketing noise—it’s thoughtful connection. Think of your summer surge as the top of a funnel. If you treat each guest like a one-time transaction, you’re throwing away the most valuable part of that funnel: the chance to turn casual tasters into year-round customers

Sonoma County is home to a remarkable array of native plants, each contributing to the rich tapestry of our local ecosystems. These plants are not only beautiful but also play a critical role in sustaining the health of our environment. From the rugged coastal ranges to the sun-soaked valleys of wine country, Sonoma’s native plants have evolved to thrive in our Mediterranean climate—making them ideal for sustainable and low-maintenance landscaping. Native plants are uniquely adapted to the soil, rainfall, and temperature of their home region. This means they require less water, fewer chemical inputs, and minimal maintenance compared to non-native species. In landscaping, that translates to less work for property owners and more harmony with the environment. Seven Native Plants Ideal for Sonoma County Landscapes 1. California Poppy (Eschscholzia californica) Hearty as they are iconic, our state flower thrives in full sun and well-drained soil. Its bright orange blooms are a

G&D Chillers Unveils New Sustainable Refrigeration Technology and Industry Innovations G&D Chillers, known for producing the most reliable premium chillers used in commercial brewing, wine, cannabis, food processing, biogas and other manufacturing industries for more than 30 years, is proud to announce a series of groundbreaking innovations set to redefine the refrigeration landscape in 2025. From sustainable cooling technology to expanded industry partnerships and advanced training programs, G&D Chillers continues to drive the future of industrial chilling solutions. Revolutionizing Sustainability: Elite 290 Microseries & New Belgium Installation G&D Chillers proudly introduces its latest environmentally friendly innovation in alternative refrigerant-based chilling: the Elite 290 Microseries is designed to deliver unparalleled efficiency while significantly reducing carbon footprints. These advancements mark a major step forward in sustainable cooling solution

Sonoma County Winegrowers Focus on Creating Experiences to Engage New and Existing Wine Lovers SANTA ROSA, Calif. (January 17, 2025) – For over a decade, Sonoma County Winegrowers has been at the forefront of innovation, forging powerful partnerships with iconic brands like John Deere, Ford Pro, Wilbur Ellis, Landry’s, and the San Francisco Giants. As unveiled at this week’s annual Dollars & $ense meeting, held virtually, 2025 marks a year dedicated to “Renewing, Building, and Growing” these renowned programs, expanding their reach, amplifying the Sonoma County story, and setting new benchmarks in excellence. As Karissa Kruse, president and chief executive officer of Sonoma County Winegrowers, started her presentation with a review of the past twelve years since she joined the organization, it was clear that the results in building the brand’s visibility over the years has been successful. From being world leaders in sustainability, to sports ma

HEALDSBURG — The owners and management at Michel-Schlumberger Wine Estates at 4155 Wine Creek Road pay particular attention to sustainability in the winery and vineyard, where the company has made significant strides in solar energy efficiency and water conservation. “Our reservoir is filled by winter and spring rains, and provides 100 percent of our water needed for irrigating our vineyards, thus eliminating the need to divert much-needed water from our drought-depleted rivers and streams,” said Chief Financial Officer Jeff Cummings. “Today we have a solar energy system providing 99.9 percent of our electricity needs. The only exception is a single water pump powered by a separate line. "We haven’t paid a penny for power since turning on this system". Excess electricity produced by this solar array is fed back into the grid, and our invoice from PG&E showed a big credit on the first anniversary after installing the panels. For us, this is z

Growers Enjoy Near Perfect Growing Season SANTA ROSA, Calif. (October 31, 2024) – The 2024 winegrape harvest has just completed in Sonoma County and both growers and vineyard employees are raving about what may be one the best vintages in the past 50 years. According to Karissa Kruse, president and CEO of the Sonoma County Winegrowers, “the best word to describe the 2024 Sonoma County harvest is smooth!” Added Kruse, “The tonnage varied by grape variety and AVA, but the quality was outstanding across the region. As the vineyards turn dormant, most farmers are hosting celebratory lunches and parties for their vineyard employees and crews and relaxing a bit before pruning season and another cycle begins.” The start in early to mid-August for most grape growers was considered a return to normal, after a late start in 2023. The season was blessed with beautiful weather and little to no pressure to pick until the fruit was showing its best flavors and acid