Facebook/Meta: Turning Fans into Wine Club Members Expanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet powerful tools for wine club growth: Facebook. While platforms like TikTok and Instagram often grab attention, Facebook remains one of the most effective drivers of wine club engagement and conversion when paired with Meta’s advanced targeting and advertising tools. With 72% of wine consumers aged 35–65 actively using Facebook, this is not just a social network—it’s an opportunity to build real relationships, deepen loyalty, and guide new members into your wine club. Yet most wineries still treat Facebook as a newsfeed instead of a growth engine. Sporadic posts, static bottle shots, and low engagement can’t compete with a thoughtful strategy that uses Facebook the way it was meant to be used: to connect, converse, and convert. Let’s explore how to turn Facebook into a true wine club acquisition chann

Your Current Marketing Won't Work for Younger Wine Drinkers The generational shift in wine consumption is happening faster than most wineries are prepared to handle. According to Wine Intelligence's US Wine Consumer Trends 2025 report, millennials will surpass baby boomers as the largest wine-consuming demographic by value this year. Meanwhile, the oldest members of Gen Z (born 1997-2012) are now turning 28 and developing their own distinctive wine preferences. The problem? Most wineries continue marketing as if their primary audience is still over 55. The messaging, channels, and tactics that worked for boomers actively repel younger buyers. Let's examine what actually works when marketing to these crucial demographics. What Younger Wine Consumers Actually Want Millennial Wine Drinkers (Ages 29-44) Millennials approach wine fundamentally differently than their parents: What They Value: Transparency about production methods and ingredients Sustainable and ethical busines

The wine industry is made stronger with collaboration, and we love seeing how winery associations – both formal and informal - support each other to create wins for everyone. From a collection of Oregon's Yamhill-Carlton AVA members referring business to each other to Sonoma Valley’s family-owned Little Vineyards sending tasters deeper into their community, we're designing custom HipMaps that showcase how winery partnerships can elevate the entire visitor experience. A True Community Effort When groups of wineries use HipMaps to refer business to each other, each participating winery displays their custom branded and styled HipMap prominently in their tasting room, making it very easy for guests to discover other wineries to visit. Visitors simply scan the QR code on the map, download our user-friendly app, and enter an access code specific to that map. Then… Our Interactive App Makes This Map Experience Special When guests open the HipMaps app they see their

Heading to the Direct To Consumer Wine Symposium in Monterey, California from January 21st to 23rd? We gathered Monterey locals’ favorites - restaurants, libations, and fun things to do - to help you have the best experience while you're in the area! Monterey has an overwhelming number of great choices and we highlight the best of the best. Check out these spotlights by entering access code DTCWS in the HipMaps app. In the app you will see your real-time location on our map, read the locals' inside scoop on each place, link to websites, and get directions! Head to HipMaps.com for app download links and more info - and be sure to come by our booth in the DTCWS trade show to enter to win a free HipMap! 

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

Turning the Tables on Melanie Young

By Carl Giavanti   Melanie Young is a certified specialist of wine and co-host of The Connected Table Live global podcast, which spotlights thought leaders in wine, food and hospitality. […]

As we step into 2024, envisioning the path ahead for wineries sparks anticipation. Drawing inspiration from the success stories of top-performing wine brands in 2023 and the evolving wine industry trends, we’ve compiled a set of strategies to guide your winery through the year ahead, boosting your wine sales in 2024. Read on for insights into 2023’s achievements, additional trends to watch in 2024, and discover actionable steps to ensure success in the upcoming year. 1. Connecting with Customers: Beyond the Tasting Room In a digital age, connecting with consumers requires a personal touch—a lesson learned from 2023’s high-performing wine brands. Social media platforms are not just promotional tools; they’re windows into the soul of your winery. Authentic storytelling becomes crucial, providing a genuine glimpse behind the scenes. Embracing personalized virtual tastings and interactive events builds not just brand awareness but a community, aligning seamle

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Cannonball Celebrates Women’s History Month

The iconic California brand spotlights the women behind the brand Healdsburg, CA – March 8 Cannonball, the founding brand from SHARE A SPLASH wine co., has launched a retail promotion […]