Effectively use multiple channels for effective customer touchpoints Guests Holly Schick of WineDirect, Drew Hendricks of Barrels Ahead & Legends Behind the Craft, and Ben Salisbury of Salisbury Creative came together to go On the Spot to discuss new outlets for wineries of all sizes to sell more wine, beyond their website. This episode was packed with recommended resources, which we’ve recapped below. Don’t miss the full episode, which you can watch instantly below. So much marketing gold! Recommended resources from the panel: Barrels Ahead Podcast Libdib Ben Salisbury on LinkedIn VinSocial Sippd Recipes for your wine WineDirect Marketplace Ben Salisbury’s courses Drift Conversational Marketing Salisbury Creative Group Academy (Wine Sales Stimulator: highly recommended!) Next month’s On the Spot registration Vivino Storybrand Book Ben Salisbury’s YouTube video Small Winery Marketing on a Shoestring (Drew called this a ‘masterclass playbo

Outshinery is proud to announce its participation in the Digital Edition of London Wine Fair 2021 and the launch of a new industry publication for wineries. Team members from Outshinery will be available at a virtual booth and will be featured in a panel presentation on 17 May 2021 at 16:00 GMT. Future Fantastic! , in partnership with Bottlebooks and Sippd, will highlight ways that tech and innovation power the future of the wine industry. The event will be celebrated by the launch of Outshinery’s new industry publication Extraordinary by Outshinery. A complimentary copy will be available to all attendees that visit Outshinery’s virtual booth. The virtual magazine has been designed to help wineries find new ways to (easily and affordably) stand out and to celebrate their beauty and individuality in a competitive market. [Find out more about the London Wine Fair and Extraordinary by Outshinery] For Immediate Release, Contact: laurie@outshinery.com “I couldn&rsquo

Sonoma County’s AG, Wine and Health Communities Have Vaccinated More Than 95% of Essential Vineyard and Wine Production Workers: Sonoma County may have the most successful vaccination effort of essential ag and production workers in the state and possibly the country to date with more than 95% of workers now vaccinated... The post Afternoon Brief, March 22nd appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/22/afternoon-brief-1826?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1826 Published Date:Mon, 22 Mar 2021 21:49:58 +0000 

March 19th – Sippd, the personal wine-recommender and marketplace that identifies the best wines for an individual’s specific palate during their in-person dining and online wine shopping experiences, announces its mobile app launch on March 17, 2021. Available for free on the iOS and Android stores, Sippd uses artificial intelligence (AI) to provide all levels of wine drinkers with […] The post Sippd Launches AI-Powered Wine App Changing How Consumers Buy Wine appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/19/sippd-launches-ai-powered-wine-app?utm_source=rss&utm_medium=rss&utm_campaign=sippd-launches-ai-powered-wine-app Published Date:Fri, 19 Mar 2021 21:42:21 +0000