Join Karen MacNeil, Kimberly Noelle Charles and Gino Colangelo, co-founders of the Come Over October campaign, for a focused webinar on how wineries, wine companies, and wine regions can use this fall’s campaign to promote and sell their wines. Begun in 2024, Come Over October is a hugely successful grassroots consumer campaign in support of wine as the beverage that brings people together. To date Come Over October, and its sister campaign Share & Pair Sundays, have garnered nearly 2 billion media impressions and more than 1400 retail stores will run Come Over October promotions this fall. The webinar will include special guests, plus an excerpt from the campaign’s interview with winemaker Alecia Moore (stage name P!nk). Speakers:  

It’s baaaaaack! The incredibly successful “Come Over October” campaign is once again inviting the international wine community to celebrate with the beverage that brings us all together. Everyone is invited, and now is the time to get started by planning for a dozen curated suggestions: –Game Day gatherings with wine and snacks –Best Friend nights centered around cooking dinner together –Neighborhood Potlucks that build community connections –Leaves Changing Color celebrations with white, red, and rose tastings after autumn walks –At-home wine tasting parties for old and new friends –Wine Book Club gatherings that combine reading with regional wine exploration –Renewed Sunday Supper traditions –End of October costume parties featuring bewitching wines –TGIF Wine and Cheese gatherings after work –Love Your Local Winery visits to support the wineries in all 50 states And you can even create your own themes! The

Napa Valley Vintners (NVV) announces the next installment of the “Why Wine?” campaign, a movement dedicated to celebrating the authentic story of wine. With consumer preferences rapidly evolving and new competition emerging in the marketplace, the campaign focuses on uniting the industry to ensure wine remains an essential part of a modern, healthy lifestyle.  NVV launched the initiative in summer of 2024. To encourage more involvement and the continuation of the campaign, dozens of “Why Wine?” videos were captured at the Premiere Napa Valley wine auction in February. Industry members shared their personal stories and insights about what makes wine so special. These heartfelt videos are now available for viewing on YouTube at the Why Wine Video Playlist. Also attending Premiere Napa Valley was podcaster Ray Fister of Life Between the Vines who asked the question, “Why is wine important?” to guests and winemakers at the event.  The “Wh