Join Karen MacNeil, best-selling author and cofounder of the COME TOGETHER movement, along with Jennie Gilbert of RedChirp and a special winery guest, for an inside look at the second annual Share & Pair Sundays campaign. Learn what Share & Pair Sundays is all about, how to promote it to your best customers, and how to use simple tools—like targeted text messaging—to drive engagement and measurable results. We’ll also share practical strategies to grow your contact list and expand your reach. Bring your questions and leave with ready-to-use ideas, templates, and inspiration to make the most of this year’s campaign. Can't make the live event? Register anyway! We'll send you the recording 📹 Register at https://us06web.zoom.us/webinar/register/WN_ziXsoFdZRRyh6Aj5sq20tQ

Join Karen MacNeil, Kimberly Noelle Charles and Gino Colangelo, co-founders of the Come Over October campaign, for a focused webinar on how wineries, wine companies, and wine regions can use this fall’s campaign to promote and sell their wines. Begun in 2024, Come Over October is a hugely successful grassroots consumer campaign in support of wine as the beverage that brings people together. To date Come Over October, and its sister campaign Share & Pair Sundays, have garnered nearly 2 billion media impressions and more than 1400 retail stores will run Come Over October promotions this fall. The webinar will include special guests, plus an excerpt from the campaign’s interview with winemaker Alecia Moore (stage name P!nk). Speakers:  

It’s baaaaaack! The incredibly successful “Come Over October” campaign is once again inviting the international wine community to celebrate with the beverage that brings us all together. Everyone is invited, and now is the time to get started by planning for a dozen curated suggestions: –Game Day gatherings with wine and snacks –Best Friend nights centered around cooking dinner together –Neighborhood Potlucks that build community connections –Leaves Changing Color celebrations with white, red, and rose tastings after autumn walks –At-home wine tasting parties for old and new friends –Wine Book Club gatherings that combine reading with regional wine exploration –Renewed Sunday Supper traditions –End of October costume parties featuring bewitching wines –TGIF Wine and Cheese gatherings after work –Love Your Local Winery visits to support the wineries in all 50 states And you can even create your own themes! The

Afternoon Brief: Wine Market Council Tackles Domestic Wine Industry's Current Setbacks

This past April 2 at the 2025 Wine Market Council (WMC) Annual Research Conference and Members Meeting, held in the City of Napa, there were some illuminating discussions on the overall state of the American wine industry...