Join leading wine industry attorneys, winery owners, and professionals for a focused half-day panel discussion. Panelists include: Arnaud Joubert - Légi Conseils Bourgogne Mario Zepponi - BMO Howard Bailey - Arch + Beam Pete Danko - Portland Business Journal Michael (“Mikey”) Etzel - Beaux Frères Winery Janie Brooks Heuck - Brooks Winery Barbara Gross - Cooper Mountain Vineyards David Millman - Domaine Drouhin Rusty Field - Domaine Serene Adam Campbell - Elk Cove Winery JB Rivail - Ponzi Vineyards What you’ll gain: Practical strategies to manage financial and operational risk Insights on protecting assets in a shifting market Real-world perspectives from industry leaders and advisors Actionable steps to strengthen stability and long-term positioning May 12, 2026 7:30 a.m. - 8:15 a.m.  Check-In & Breakfast 8:15 a.m. - 12:30 p.m. Program The Allision Inn & Spa 2525 Allison Lane  Newberg, OR 97132 Register Here

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention, without discounting, comes from making customers feel known, valued, and part of something special. They’ll stay not because it’s cheaper, but because it’s theirs. Instead of discounting away margin, wineries can encourage repeat visits and purchases by offering rewards that feel aspirational, personalized, and memorable. Loyalty points add up over time, giving guests a reason to come back again and again, all the while protecting your brand’s premium image. 10 Reasons Why Loyalty Points Work Shift from price to experience. Points reward frequency and engagement, not bargain hunting. The program should reinforce experience, access, and emotional loyalty, not

Discover your dream wine country legacy with this Picturesque Vineyard Estate in Dry Creek Valley — an extraordinary offering that blends panoramic vineyard vistas, estate-level production infrastructure, and the serene lifestyle of Sonoma’s most coveted AVA. With beautifully planted acres, full winery amenities, and captivating views that stretch to the valley floor, this property delivers both a working wine enterprise and a private retreat.  Explore more opportunities like this on WIN Marketplace, the B2B platform built for the wine industry. From vineyard and production equipment to bulk wine, grapes, and professional services — it’s where the trade connects. Use promo code HARVEST2025 to list your own offering for free and join a community dedicated to helping the wine industry thrive.   View Listing on WIN Marketplace

This summer, we’re bringing together winery leaders, DTC experts, and industry partners for a powerful event series focused on turning customer data into real sales growth. The road to stronger wine sales starts with smarter customer data Each session in this DTC Master Series is packed with practical insights and real-world strategies tailored for winery teams ready to level up their sales through a CRM-first approach. You’ll walk away with: Clear next steps to activate your data and deepen customer relationships Proven tactics for personalizing customer experiences at scale Real examples of how winning wineries are using data to grow loyalty and lifetime value Stops in this series Healdsburg, CA - Little Saint August 18, 1-4pm / RSVP Now Paso Robles, CA - Cass Vineyard & Winery August 27, 1-4pm / RSVP Now Willamette Valley, OR - Domaine Serene September 10, 1-4pm / RSVP Now Who should attend These events are designed specifically for winery leaders looking

From Midnight Mocktails to Croatian Coasts: The Top Travel Trends Stealing Wine Country's Thunder As travelers eagerly plan their next getaways, the tourism landscape is shifting—fast. Driven by changing values, advancing tech, and global events, how we explore the world in 2025 looks very different than it did just a few years ago. From AI-crafted itineraries to wellness retreats designed around your sleep cycle, travel today is more curated, personal, and purpose-driven than ever. But while adventurers chase hot springs in Iceland and food tours in Tokyo, one classic destination is quietly slipping from the spotlight: wine country. Once a top choice for weekend getaways and special occasions, winery visits are on the decline. And for the wine industry, that’s more than just a hospitality hiccup—it’s a missed opportunity to turn curious sippers into lifelong fans. Understanding this season’s top travel trends isn’t just about keeping up. It&rsq

For Immediate Release Community-Focused Non-Profits Committed to Strengthening Local Economies, Promoting Sustainable Tourism, and Preserving Agri-Culture Heritage in California and Oregon  Fairfield, California - 5-8-2025 –Leading premium glass bottle manufacturer Saverglass is honored to continue its long-standing support for non-profit organizations, the Napa Valley Vine Trail and the Willamette Valley Wine Association (WVWA) Auction. With a shared commitment to sustainability, community engagement and the long-term growth and vitality of the wine industry, Saverglass is proud to support their missions in ensuring the wine regions they serve continue to thrive.    Supporting the Napa Valley Vine Trail Saverglass has supported the Napa Valley Vine Trail since its inception, providing glass for the initiative's fundraising efforts for several years. The Napa Valley Vine Trail is a transformative project aimed at creating a continuous walking and biking trail

FAMILY FRENZY IN WINE COUNTRY: THE CASE FOR KIDS AND CANINES Let’s kick things off with a dose of reality. We’ve all been there: it’s a bustling Saturday morning in July, you’re bracing for a packed day at the Tasting Room, and Murphy’s Law is in full effect. Two of your staff are out sick; another is off serving the crowd at an art and wine festival downtown. You unlock the door at 10:01 AM, only to be greeted by a frazzled family of five: mom, dad, and three rambunctious kiddos. The younger two are reenacting a wild-west shootout with gravel as ammo, while the third is glued to an iPad, deep in the latest YouTube Kids saga. Mom and Dad look like they’ve just survived a hurricane, and you have a “high-roller” group arriving in fifteen minutes. And then comes the kicker: “Can we bring in our German Shepherd?” You contemplate if it’s too late to call in sick. INCLUSIVE IS THE NEW BLACK If you have yet to hear, exclusive

As the holiday season approaches, it's time for wineries to shine in the festive market. Whether your winery is nestled in the serene countryside or thriving in the heart of a bustling city, holiday marketing can be your key to a merry and profitable season. We're here to unwrap some tips on making the most of this joyful time of year and how to drive more sales this holiday season. With these strategies, you're sure to have a joyous and prosperous holiday season!   1. Elevate Your Website Experience: Your winery's website is your digital cellar door, and the first step to success is ensuring an exceptional online shopping experience. Make it inviting, user-friendly, and visually appealing. Quick navigation, speedy loading times, and responsive design on all devices are essential. A well-designed website not only attracts but retains customers.    2. Streamline the Checkout Process: A complicated checkout can deter holiday shoppers. Ensure your online st

After navigating our client’s business and company growth during the last two roller-coaster years, I was ready for a significant break. Armed with credits from two canceled vacations and many pent-up credit card miles, I cashed in for an extended European visit in July. While there, my husband and I traveled to and stayed in four major wine-tasting regions: Alsace, Champagne, Burgundy, and the Rhine/Mosel. While there are countless and apparent differences between how France, Germany, and the US promote tourism and sell wine directly to customers, there are equal similarities if you look hard enough. As a native of Napa, wine tourism and marketing wash over me. But, on this trip, I found myself in the rare role of a focused tourist. So, I became aware of the marketing cues and delivery vehicles and noted what worked, and what didn’t.  HERE’S SOME OF WHAT I LEARNED: 1. YOU CAN’T JUDGE A BAGUETTE BY ITS CRUST. If I were to ask you to paint a picture of your idea