Small but mighty. That's the phrase that kept coming back to me throughout last week's webinar. The three panelists who joined us are running lean DTC teams — Chelsea Leniart, Wine Club Manager at Scheid Family Wines, Hilary Berkey, Director of Sales, Marketing and Operations at Emeritus Vineyards, and Kristy Quigley, Operations Manager at Alma Rosa Winery. "Lean teams" meaning two or three people deep. At the most. The outsized results they're seeing, in a market that everyone agrees is hard, are genuinely remarkable. Here's some highlights and takeaways from  what they shared in last week's webinar. On Wine Club Customization The fear is that if you give members flexibility, they'll race to the bottom and swap out for your cheapest wines.  What Chelsea actually found was the opposite.  By studying what members customized in the previous year's March run, she reshaped this year's offering mor

“What can I do right now to help my winery sell more wine and, frankly, stay in business?” We know how many of our colleagues and friends are asking this question. We see and to hear it as an urgent problem that needs immediate attention. Which is exactly why we put together tomorrow’s FREE webinar, on better tools and strategies for navigating a tough market. There’s still time to sign up here. We’re particularly excited to shine the spotlight on three smart industry pros as they share their own strategies and toolkits. Here are some highlights to start: Chelsea Leniart, Wine Club Manager at Scheid Family Wines, will talk about inventory management and boosting Club revenue through projected customizations. Hilary Berkey, Director of Sales, Marketing and Operations at Emeritus Vineyards, will talk about hyper-segmentation in outbound sales, and the "side effects" of ideation for different teams. Kristy Quigley, Operations Manager

At Peregrine Mobile Bottling, we believe that the final stage of winemaking - the bottling line - shouldn't be a compromise. Instead, it should be an opportunity to elevate your product, preserving all the hard work, nuance, and care that went into every vintage. Over the years, we’ve seen firsthand how integrating advanced Gas Management using a KH Tec Membrane Technology into the bottling process makes an undeniable difference in wine cost savings, quality, shelf stability, and consumer experience. This is our story - and the story of the wineries who trust us to help them tell theirs.  Where Technology Meets Terroir When we started offering gas management services alongside our mobile bottling, we weren’t just adding a feature. We were responding to a real need in the industry. Too often, wineries saw excellent wines lose their luster after bottling. Subtle aromatics would flatten. Effervescence would fade. Shelf life suffered. The common culprit? CO₂ and Oxyge

JUNE 28, 2024 – Winners have been announced in the 17th annual Women’s International Wine & Spirits Competition (IWWSC). The competition, which took place June 10-12 in Santa Rosa, Calif., was founded on the premise that the majority of wine purchased for home consumption is bought by women. The IWWSC judging panels consist entirely of professional women in the wine and spirits industries — winemakers, distillers, marketers, buyers, sommeliers, educators and journalists.  “As always, the International Women’s Wine & Spirits Competition shined a spotlight on hundreds of deserving wines,” says Debra Del Fiorentino, owner of Wine Competitions Management & Production, which organizes and presents IWWSC. “And even though entry is open to all winemakers regardless of gender, I found it gratifying that six of this year’s sweepstakes wines were created by women. And our overall wine winner also was named Best Woman Winemaker

Afternoon Brief, January 26th

Apprehension Abounds in U.S. Wine Industry: Grape buyers, sellers wary amid ‘aggressive’ plantings, industry leader says...

SALINAS, CA — November 10, 2020 – PH Importing, a national fine wine import company, has  announced its exclusive appointment as the US national importer for Ichanka Vineyards, part of the Valle  de la Puerta estate in the Famatina Valley of La Rioja, Argentina.   “We are extremely excited for the opportunity to work with […] The post PH Importing Announces National Appointment by Ichanka Vineyards of Argentina  appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/11/10/ph-importing-national-appointment-ichanka?utm_source=rss&utm_medium=rss&utm_campaign=ph-importing-national-appointment-ichanka Published Date:Tue, 10 Nov 2020 19:08:46 +0000 

  Posted by Laura Ness of Spirited Magazine | Mar 31, 2020 | Packaging, Equipment, Wine, Production    You have to be just slightly natters to engage in a livelihood that can literally blow up on you—and yet, the sisterhood (and brotherhood) of bubbles runs deep. That’s probably why it’s considered the ne plus ultra of winemaking. There are many ways to sparkle a beverage, but méthode Champenoise is considered the highest form of sparkling art. It’s a process that’s been painstakingly perfected, by hand, over the centuries. It requires two entirely separate fermentations, the second of which occurs in the bottle, which is where the magic happens. Says Todd Graff, winemaker and general manager at Frank Family Vineyards in Napa Valley, “The secondary fermentation in the bottle is the trickiest part, because however many bottles you’re making, each is an individual fermentation.” Méthode Champenoise is time consuming, filled with repetitive tedium, complicated (often by many months o

Winemakers Technical Exchange - May 5th 8.30AM PST Due to the constraints imposed to prevent the spread of the Covid-19 virus, we maintain our Winemakers Technical Exchange, as planned May 5th, but as online webinar version. We decided to maintain the tasting included by providing tasting kits, i.e. samples of the featured wines. They will be ready for pick-up in Santa Rosa, at our main office, and in Paso Robles at Chamisal Vineyards. For wineries away from these pick-up locations, please contact us. Sign-ups will close April 28th in order to ensure that tasting kits are made readily available. PROGRAM: Increasing public concern with sulfite content in wine as well as wine quality loss by high sulfite additions have created the need for new winemaking tools and practices to reduce sulfite use. SO2 has been one of the most commonly used wine additives since few centuries for its antioxidant and antimicrobial activities. Finding alternatives while keeping high qualit