Why Wineries Need Influencer Marketing Now Here's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly from a brand That's not a slight edge. That's a fundamental shift in how people decide what to buy. For wineries, this matters more than it does for most industries. Wine is a considered purchase wrapped in uncertainty. Your potential customer is standing in a tasting room or scrolling through an online store, wondering: Will I like this? Is it worth the price? Am I making the right choice? Influencer content answers those questions in ways traditional marketing cannot. When a trusted voice says "I tried this Pinot and it's incredible with grilled salmon," that carries weight. It's a peer recommendation disguised as content. Instagram and TikTok now drive wine discovery among younger audiences, and 87% of Gen Z consumers say they're willing to buy products

From the bottoms of pleasure boats to the undercarriages of trucks, tractors, trailers, cars and more, dirty bottoms are no laughing matter. Dirty bottoms are notorious for transporting social undesirables. These hitchhikers can include invasive species such as golden mussels and creepy crawlies, contagious bacteria and viruses (think e-coli and bird flu’), as well as soil and manure build up, and even corrosive road salt and brine. There’s a surprisingly simple solution to clean your bottom… Sneaky Hitchhikers: Bacteria and viruses can catch a ride on vehicles including boats. Just to name a few… E-coli can survive for months on surfaces. Some strains are able to produce toxins that can damage the digestive tract and lead to severe complications. Bird flu(avian influenza) has been found on both dairy and poultry farms and the virus can survive on surfaces for extended periods. It can travel via vehicles between farms. Salmonella can spread via vehicles, par

Afternoon Brief, April 11th

The Sun Also Rises: Solectrac Shifts Business Model to Remain Relevant: Interim CEO Robin Mackie addresses rumors of the company’s demise...

Cockroaches are a problem in commercial properties, especially in restaurants and food processing plants. They are attracted to these locations because of the food, moisture, and warmth that is often present. Cockroaches can contaminate food with bacteria, viruses, and other pathogens that they pick up while crawling through such unsanitary areas as sewers and garbage dumps. The disease pathogens that cockroaches can carry and spread, such as Salmonella and E. coli, can cause serious health problems in humans if ingested. In addition, cockroach droppings and exuviae – exoskeletons shed from molting – can trigger allergic reactions in people, especially those with asthma. Cockroaches reproduce rapidly. They are known to hide in small cracks and crevices, which makes them difficult to detect and eliminate. If left unchecked, they can quickly turn into a major infestation that compromises the safety and quality of the food being produced or served. It’s important for res

By Lisa Flower (Marketing Manager at Chr. Hansen Australia The need to shape a more sustainable future for the world and the generations to come is urgent. Challenges such as climate change, food waste, global health, and the overuse of antibiotics and pesticides are all pressing issues that society and industry need to address. Building on more than 145 years of research in microbial science, Chr. Hansen is uniquely positioned to address these challenges and is pioneering microbial science to improve food, health, and productivity for a sustainable future. We see envision a future through the Power of Good Bacteria. Grow a Better World Addressing some of today’s most pressing challenges such as climate change mitigation, transition to a circular economy, and restoration of biodiversity will require a tremendous joint effort from regulators, society, and businesses and requires collaboration across many industries, locally and around the world. At Chr. Hansen, we believe th

The threat presented by rodents to commercial facilities across California is continuous. Rodent pressure is ever-present, especially in urban areas where food and harborage locations are available in abundance.  Over the past 18 months, rodents have taken advantage of the pandemic. When offices, restaurants, schools, and non-essential businesses closed, the garbage and food waste that was usually deposited in alleyway dumpsters and garbage cans, or left in trash bags, disappeared, and the rats were left with nothing. What resulted was increased and aggressive foraging, as rodents desperately searched for food. Rodents also had commercial facilities to themselves. They roamed freely inside and reproduced in significant numbers, with little or no human interference. This put commercial facilities in a tight spot, especially as they reopened and welcomed customers and employees back.   The presence of rodent droppings and urine in commercial properties, especially those involve

These are certainly unique times. Commercial enterprises, big and small, are feeling stresses from the COVID-19 crisis, and things are far from normal for those who operate businesses. Clark Pest Control’s number-one priority is protecting the world where our employees and customers live, work, and play. Maintaining a healthy and abundant food supply is also critical during these times, and pest management services are essential to achieving that goal. While Clark stands ready to support our commercial clients, we also realize that safety is paramount. We have a longstanding partnership with the Centers for Disease Control and Prevention in mitigating pest-related health risks, and we have procedures and protocols in place to address issues that may arise during this crisis. Our licensed technicians are trained, tested, and certified in the use of personal protective equipment (PPE), including respirators, eye protection, gloves, and protective clothing. When servicing facilities