Rock Custom Wines: Bulk Wine Portfolio   A new collection of Columbia Valley bulk wine listings from Rock Custom Wines has just been added to the WIN Marketplace, giving buyers the opportunity to explore a range of varietals and vintages from a single source.  This portfolio currently includes: 2022 Cabernet Sauvignon — Columbia Valley 2023 Sauvignon Blanc — Columbia Valley 2023 Chardonnay — Columbia Valley 2023 Merlot — Columbia Valley 2023 Cabernet Sauvignon — Columbia Valley  For wineries looking to refine blends, fill inventory gaps, or source finished wine for upcoming bottlings, listings like these from Rock Custom Wines make it easy to evaluate multiple options in one place.  👉 Explore the Listing and Connect Directly with the Seller The WIN Marketplace is built to connect buyers and sellers across the wine industry, and portfolios like this collection of Columbia Valley bulk wine listings from Rock Custom Wines hig

Keeping up with industry news and trends is one of the most underrated disciplines in beverage alcohol. It’s a frightening habit, admittedly — slowing down long enough to read or at least skim several articles every day when the return on investment takes months or years to materialize.  When sales are down, it’s human nature to scrounge for the fastest wins available. In our desperation to keep the lights on, we abandon most eagerly the very practices that would lead to longevity and profitability for our business. The inconvenient timing of these insights — namely, that the best articles and industry reports tend to circulate precisely when everyone has checked out for the holidays —only intensifies the competitive advantage up for grabs by those who are paying attention. An up-to-date understanding of consumer preferences and behavior can inform our production, focus our messaging, and align sales & marketing so that everything from tasting ro

Recent statistics may have some experts predicting a less-than-rosy outlook for the global wine market this year, but since 2020, DTC sales have been bucking trends and innovators like RedChirp® are the primary reason why. RedChirp, founded by a team of SaaS entrepreneurs dedicated to helping small and medium businesses compete, specializes in helping highly regulated companies realize the efficacy and power of text messaging. Last month RedChirp released a jaw-dropping report that documented a staggering $50.6 million in non-club wine sales was generated as a direct result of SMS bulk messaging promotional campaigns in 2023. “To get that number, we analyzed data from 174 wineries that sent 4,894 bulk text messages to 4,338,837 recipients and calculated the non-club sales that resulted within 14 days of receiving the text,” explains RedChirp Founder Jennie Gilbert. “It underscores the importance of adopting this type of technology. Wineries who don’t wi

Local Growers Gather to Celebrate Ten Years of Sustainable Winegrowing  SANTA ROSA, Calif.  (January 31, 2024) – Each year, when many of Sonoma County’s 1,800 certified sustainable winegrape growers gather for the Sonoma County Winegrowers’ (SCW) annual meeting, they want to know what is next for one of the world’s most sustainable winegrowing regions. Today, they learned the answer to their question: Sonoma County Winegrowers will embark on a major collaboration with one of the world’s most iconic brands, John Deere Company. The collaboration with John Deere will be an addition to SCW’s innovative Farm of the Future, a living lab for the future of agriculture and an innovation accelerator. Through this living lab, Sonoma County winegrowers and innovative companies can pilot concepts that may eventually result in game-changing solutions that can be shared with farmers across the country and around the world. John Deere is the latest co

UNRAVELING THREADS In the ever-evolving digital landscape, wineries continuously explore innovative avenues to promote their brand and connect with wine enthusiasts. The emergence of cutting-edge technologies has opened up exciting possibilities for wineries to enhance their marketing strategies, but choosing the right platform can make all the difference. The big news this past month is the launch of Meta’s new platform, Threads. Threads is a new app built by Meta’s Instagram team for sharing text updates and joining public conversations. But should you consider it for yourself, and what opportunities does it hold for your winery’s business purposes? Several Twitter competitors, aside from Threads, have recently made headlines. Notable apps like Bluesky, Mastodon, Spill, Post, and even Donald Trump’s Truth Social have gained attention for various reasons. While many of these platforms experienced a brief surge in users due to policies introduced by Musk that le

NAPA, CA. (March 22, 2023) – Cooperages 1912 is growing their collection of premium wine barrel brands with the addition of Maison Moussié. Made with a noventique style – which combines innovation and authenticity – Maison Moussié creates luxury barrels positioned for high-end wines. Founded by Thomas Moussié, the company was acquired in September 2022 and will be the sixth premium barrel brand in the Cooperages 1912 collection. Maison Moussié is best known for their Petra Collection. These barrels are toasted with a unique and patented heated stone toasting technology invented by Moussié. The non-combustion process uses natural stones and water elements combined with heat to create barrels that are evenly toasted and consistent. Currently, lava rock and jadeite are being utilized for toasting material. However, any stone that can absorb and transmit heat with the proper conductivity can be utilized in this process. “Thomas Mou

Bronwyn Dickson Ney is the founder of Bronwyn Ney Consulting, a marketing consulting firm focused on helping clients in wine, luxury, food, and hospitality. She is an expert in customer relationship marketing and has helped wineries drive significant growth over the years. We spoke with Bronwyn recently about luxury brands, stories, and connecting with the customer. Oh, and bacon. Listen to the full interview here or read along below:  Milton Cornwell: I’m excited to share another installment in our expert series for the wine industry. Today, I have the pleasure of speaking with Bronwyn Ney, who has a fabulous background starting in luxury goods marketing with Sephora. She spent time with Clorox and ultimately held the Director of Marketing position with Hall Winery, and VP of Marketing and Direct with Knights Bridge. She now has her own consulting firm appropriately named Bronwyn Ney Marketing, which helps clients navigate the current marketing landscape. Her core focus on

By Cheryl Durzy What a year 2020 has been. I think it’s fair to say that it’s been a whirlwind for everyone. While I’ve dealt with my own personal challenges this year, I feel very fortunate that LibDib has experienced a year of growth. We know that many businesses are struggling and I hope that all our Makers, Buyers and other industry partners in the wine and spirits industry are safe and healthy during this time. Since LibDib launched in March, 2017, we have helped nearly 1,000 wine and spirits producers gain distribution into key markets. As founder of this company, this makes me undeniably happy and proud.  Now we think ahead to LibDib’s 2021 mantra. With an amazing wine and spirits portfolio, a breadth of products, and the technology to advance the Buyer’s ecommerce experience on LibDib, we see 2021 as ‘The Year of the Buyer.’  Our portfolio of thousands of small batch wines and spirits brands needs to be shared with every

By Charlotte Seligman 10 years owning and working the vineyards of Limerick Lane Cellars, Jake Bilbro, decided it was time to recast the winery’s brand to be more reflective of the estate’s unique 110-year history. He wanted to convey the rich story of the land and the people who worked it. But how to weave a visual and verbal narrative that succinctly speaks of the land’s magic and the world-class wines it produces? These questions haunted Jake Bilbro for weeks, until one day he found his inspiration. In his own words, Bilbro describes the experience: “Often, I find the answers to many questions associated with Limerick Lane in the property itself: the hills, the vines, the rocks, the trees, and of course, my family. This would be no different. At home, where my family sleeps, and the original founders of the vineyard slept, covered with grass and flowers at the end of our driveway lies a section of a tree stump. I have passed by the stump hundreds of