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Crealis Undertakes a Global Transformation to Strengthen Its Industrial and Commercial Performance in the Service of Its Customers
The wine market is less predictable than ever, and so is the consumer. Rapid fluctuations in the economy or political situation mean customers have less certainty in potential sales, so when inflation or tariffs rise or fall, or a retail account is gained or lost, wineries need a quick turnaround to capture the sale. That often means last-minute orders with a sense of urgency. Bringing It All Together Crealis CEO Enrico Bracesco is transitioning the eight companies Crealis has acquired (Maverick, Corchomex, Rivercap, Enoplastic, Sparflex, Le Muselet Valentin, Supercap, Pe.Di), which together have a heritage dating back 70 years, into a cohesive organization under a single name: Crealis.  The wine business will now have an integrated business unit with centralized operations, including supply chain, manufacturing, quality and R&D. This unification provides more agility, increases procurement synergies and results in tighter delivery times. Spirits will have a separate pro
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Virtuo, New Capsule Made from Pure Tin 100% Recycled for Wine & Spirits Bottles, Combining Elegance and Durability
Rivercap, part of the Crealis Group, and a key player in the field of over-capping for wine and spirits industries, unveils its latest innovation: the “Virtuo” capsule. Made from pure tin 100% recycled, this new capsule embodies a subtle balance between aesthetics and environmental commitment, marking a step towards more sustainable packaging. An Innovation That Combines Both Luxury and Responsibility The name “Virtuo” takes its origin from “Virtuoso”, referring to excellence in craftsmanship, irreproachable ethics and perfect harmony between aesthetics and sustainability. Created in a single piece from recycled tin ingots of the highest purity, this single-material capsule offers unique personalization possibilities, identical to all tin capsules, thanks to embossing and debossing techniques and top-of-the-range finishes. With its depth of color and remarkable tactile qualities, “Virtuo” enhances every bottle, while meeting the durabilit
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CREALIS Announces the Arrival of Its New CEO
The international group Crealis, specializing in closure solutions for wine and spirits, is proud to announce the appointment of Enrico Bracesco as the new CEO.  With over 20 years of experience combining strategy and execution, Enrico Bracesco has extensive expertise in the industrial sector, particularly in multicultural and international environments. He has acquired valuable know-how in managing strategic transformations and leading growth acceleration projects, notably at Cimbali, equipment dedicated to the coffee world, and Technogym, world leader in fitness equipment. Based at Crealis' headquarters in Italy, Enrico Bracesco takes over the group's leadership to ensure activities in various markets. He reports directly to Crealis’ Board of Directors.  "I am very happy and excited to join the world leader in the capping and over-capping industry. Since its creation, Crealis has continuously demonstrated its ability to innovate and develop in its various
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A Microbial Study Demonstrates the Protective Capacity of Capsules and Foils for Still and Sparkling Wine Against Bacteriological Contamination and Mold
More than just a purely marketing element of packaging, a scientific study demonstrates the protective role of capsules and foils on bottles of still and sparkling wine. Like any food product, wine bottles in retail areas and storage locations must ensure impeccable sanitary safety for consumers. To better understand bacteriological contamination on the necks of wine bottles, a laboratory, in collaboration with the Crealis Group—an international specialist in overcapping solutions—conducted a study on wine bottles with and without capsules or foils. The Capsule and Foil AN UNDISPUTED HYGIENIC SHIELD The capsule and foil represent an effective hygienic shield against the transmission of bacteria and mold. This is the conclusion from laboratory tests commissioned by Crealis from the CSI, the European reference center for the verification and certification of material and product compliance. To compare the hygienic quality of wine bottles with and without capsules and foils, a
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Maverick Announces New Chief Operations Officer
Ukiah, CA. – Maverick is excited to welcome Valérian Fay-Châtelard, our newest member of our executive management team, as our Chief Operations Officer. He will be responsible for working with our production team in printing and converting to continue to provide best practices in manufacturing quality products that our customers have come to know. We are happy to have Valerian join us at Maverick from our sister company Rivercap where he has been for nearly 10 years holding such positions as Industrial Office Manager and Production Manager from some sights here in the US as well as in Spain. He has worked with the technical side of the business working to manage all parts of the manufacturing operations. Most notably his last position as Director of Operations at Rivercap Spain, Valérian spent the last 5 years working to improve processes, workflows, and over saw expansion on site. He also spent time overseeing these same measures with other sister companies in France, Catalonia and t
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