Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s to strategically position value, create urgency, and make buying feel effortless. Whether you’re a small family-run tasting room or a multi-location brand, these proven strategies will help you get the most out of the week. 1. Build Anticipation Before the Week Begins Cyber Week success starts long before Friday. The wineries that win start warming up their audience early — building curiosity, boosting email sign-ups, and reminding people why they love their brand. Ideas to get the buzz going: Add a countdown banner or homepage teaser with “Our biggest offer of the year starts soon.” Send a “save the date” email to your

November 13, 2025 1:00 p.m. to 5:00 p.m. Soper Reese Theater 275 S. Main St., Lakeport Join us for an engaging afternoon that brings together growers, winemakers, and industry professionals to explore what makes Lake County winegrapes truly distinctive. Through guided tastings, insightful discussions, and expert-led panels, this event will highlight the character, variety, and innovation that define our region. Register now to secure your seat for this special half-day tasting and learning experience. Program highlights: Aromatic Whites – Explore how Lake County’s high elevations and varied microclimates shape these fragrant, expressive wines. Sauvignon Blanc Comparison – Side-by-side tastings that reveal how Lake County terroir and grower–winemaker collaboration define the region’s signature variety. Alternative Reds – Discover lesser-known reds that thrive in Lake County’s volcanic soils and diverse vineyard sites. Cabernet Sauvignon Co

We asked Gemini and the AI answer was spot on. If you are anything like us, no doubt you’ve started to explore the various LLMs (Large Language Models) available to the public – Google’s Gemini, ChaptGPT, Perplexity, and others are changing the way people find and discover just about anything. And this is only the beginning. Some are saying that by 2028, 75% of all online revenue will be driven by LLM’s vs. search engines and Google reports that 1.5 billion users now regularly use AI Overviews. If you aren’t thinking about the strategy to maximize how your brands show up in LLMs, now is the time to start. We are in the same boat. Our engineering team has been working on AI solutions for a while now, with LLM top of mind. Because integrating it into the LibDib platform will put Makers in the drivers seat, enabling them to stay top of mind with Buyers and Consumers as the future of search value rapidly changes before our eyes. So, we recently decid

As the busiest time of year for wineries approaches, it’s critical to plan ahead for the holiday season, specifically the OND period (October, November, December). With so many opportunities—Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year's—wineries need to strategically market to capture sales and build lasting customer relationships. Here’s a detailed guide, based on our Holiday Marketing Webinar, to help you create campaigns that will maximize your success this holiday season. Why Holiday Marketing is Critical for Wineries The holiday season often represents the most lucrative time of year for wineries, with up to 30% or more of annual sales generated during OND. This period provides opportunities for increased engagement, new customer acquisition, and deeper loyalty with existing customers. The biggest reason for the spike in holiday sales is the gifting mindset. During the holidays, customers are not only buying for themselves but als

Afternoon Brief: Smoke Taint Revolution - Carbon Fabric to Become Vineyard-Wide Netting

As wildfires become more frequent and intense due to climate change, the need for smoke taint prevention has never been more critical. One of the most exciting developments in this space is the research into activated carbon fabric - an innovation that could potentially protect vineyards from smoke damage...

JUNE 24, 2024 – Experience Rosé, a wine competition that focuses exclusively on expressions of pink wine — sweet, dry and sparkling — has announced results of the 2024 contest. Taking top prize this year is Breathless WInes’ NV Brut Rosé, which judges described as “Toasty, nutty”; “raspberry and exotic spice”; “elegant, balanced with a long finish.” In addition to Best of Show, the wine also took honors as Best Domestic Sparkling. “This wine is a blend of Pinot Noir, Chardonnay and Pinot Meunier. This blending brings out the best of all three varieties and complexity to the finished wine,” says winemaker Penny Gadd-Coster. “Flavors of white cherry, lime and watermelon all wrapped up with an elegant style of Rosé. The fine mousse brings a creaminess that adds to the elegance in the mouthfeel of this beautifully crafted wine. I always want the grapes to be featured, but also give a nod to tradit

Afternoon Brief, March 10th

Less Fertilizer, Higher Prices Await Grape Growers: A 'perfect storm' of pandemic shutdowns, geopolitics and other factors have led to decreased product availability...

Regal Wine Imports Meets Sweet Wine Demand with Freschello Italian Sweet Wines, New to the US Market

Moorestown, NJ, February 28, 2022 – New to the US market, Freschello Italian Sweet Wines are now imported and distributed by Regal Wine Imports in New Jersey, Delaware, New York […]